Enhancing brand reputation and cultivating clients by owning science
-
Upload
daniel-mair -
Category
Business
-
view
106 -
download
3
Transcript of Enhancing brand reputation and cultivating clients by owning science
Spearheaded the joint R&D-‐product compliance task force that put pH Perfect® technology on the US fer?liser market
Developed efficacy reports1 that got pH Perfect registered in Calif. and Ore., paving the way for broader acceptance
1 Excerpts shown above are the 2tle page and pages 1, 3, 8, 11 and 13 of the public, non-‐confiden2al efficacy report.
Led a team of scien?sts and communica?on professionals that published a white paper on pH2 to interest prospects
2 Shown above are all pages from the white paper on pH.
Developed a series of branded white papers and efficacy reports3 designed to serve as sales-‐funnel gateways
3 Excerpts shown above are random pages from the English versions of addi2onal white papers and efficacy reports.
Translated the bulk of the white papers and efficacy reports into nine different languages4
4 Excerpts shown above are pages from white papers and efficacy reports in eight of the nine languages, excluding French.
Produced a cross-‐referen?al report5 on the current research into the possible therapeu?c uses of cannabinoids
5 Excerpts shown above are pages 2, 3, 7, 9, 11, 13, 15 and 18.