Enhanced Shopping: Delivering value with Hybrid Proximity
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Transcript of Enhanced Shopping: Delivering value with Hybrid Proximity
Michael A. Lesniak SK planet
Enhanced Shopping: Delivering Value with Hybrid Proximity
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๏ About SK planet ๏ Offline-to-Online Services Portfolio ๏ #1 in Korea: Delivering Value with Hybrid Proximity ๏ Enhanced Shopping for Global Partners
No.1MobileOperator27MSubscribers(50%marketshare)
3rdLargestConglomerateinS.Korea
No.1DigitalwalletinS.KoreaandtheleadingO2Otechnologyplatform
IntegratedVerticalsNo.1OpenMarketplaceinS.Koreawithmore-than$6BGMV
Coalitionloyaltyprogramwith37Mmembers
LeadingO2OandeCommerceServicesOperator
About SK planet
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NewServices
Syrup WalletSyrup Wallet is the No. 1 Digital wallet in S. Korea as well as the leading O2O Marketing Platform generating value for both customers and our brand partners
Product Features
Wideselectionofloyaltymemberships,coupons,andgiftcards
DailyPromotions
MembershipCards
RecommendedDiscounts
Leveragesproximitytechnologyandusagetonotifycustomersofrelevantoffers
IntegratedwithverticalserviceslikeOKCashbag,Gifticon,andSyrupOrder
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30% of Korean Pop. are Active Users
OK Cashbag
Product Features
OK Cashbag is the world’s leading coalition loyalty program with more than 50,000 participating merchants and 38 million members
Theworld’sleadingintegratedloyaltyprogramwith38millionmembers
RecommendedOffers
Multi-EarnOpportunities
Multi-BurnOpportunities
Earnpointsatpartnerretailersandbrandsonline,offline,andgames
Spendpointsatpartnerretailersandbrandsonline,offline,games,orGifticon
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70% of Korean Pop. are Active Users
Gifticon
Product Features
Launched in 2006, Gifticon is a digital gifting platform and is the world’s first mobile voucher service; partners can promote products through discounts on item-based gift vouchers
Giftrecommendationscustomisedforspecialholidaysanduniqueevents
GiftsforSpecialEvents
GiftsfromtheThemeShop
GiftsfromFavoriteBrands
CuratedgiftsintheThemeShoptoshopforcommonusecases
Favoritebrandshighlightedandcuratedbycommongiftcategories
Launched 2006 47
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Syrup Pay
Product Features
Syrup Pay is Korea’s first web-based payment service that offers users a fast and convenient way to pay for all SK Planet services, including its online marketplace 11st
IntegratedwitheCommerceMarketplacetomakecheckoutforefficient
SyrupPayOne-clickpayment
PINAuthentication
IntegratedwithO2Oservicestomakeofflinepaymentmoreefficientandaffordable
Paywithanynetwork-brandedcard,mobilephone,orviabankaccounttransfer
68,700원
68,700원
One-timeLoginandSetup
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Launched 04.2015 14 Banks integrated for account or card payments
SK planet has partnerships with global brands across all retail categories including Department Stores and Shopping Malls, Convenience Stores, Lifestyle, Entertainment, Beauty, Travel, etc
Select Partners
Retail Partners
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Delivering Value with Hybrid Proximity
Overview of O2O
SK planet delivers value to customers and merchants by enhancing our flagship eCommerce, Loyalty, and Wallet services, integrated verticals, and partner services with Hybrid Proximity
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Value(Rewards,Discounts,Etc)
Customers Merchants
etc…
3rdParties(SKplanetSDK)
Hybrid Proximity
BLE, Wi-Fi, Geofence
Online Offline
Online Offline
Value(FootTraffic,CustomerIntent)
Enhanced Shopping for Global PartnersSK planet’s vision for Enhanced Shopping is to close-the-loop for the entire customer journey so our customers want to engage with their favourite brands anywhere
Delivering Value to Customers
InitiateVirtuousCycle ReachCustomersAnywhere
ReasontoGO/BROWSE
PULLintoStore
DRIVEPurchase
ENGAGEatHome
AtHome NearStore
InStore InAisle
MOBILEAPP
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Customers
Enhanced Shopping initiates customers in a virtuous cycle which leads to appreciated value over time as they become more invested in our partner brands
Engagement Model
RelevantMessaging
TRIGGER ACTION REWARD INVEST
EngagesCustomer RewardsCustomer RetainsCustomer
Leverage�proximity�&�loyalty�to�deliver�customers�relevant�messages�at-home,�nearby,�or�in�the�store
Messages�invite�customers�to�take�actions�which�engage�them�with�retail�and�product�brands
Actions�lead�to�rewards�in�the�form�of�discounts�and�loyalty�points
Customers�become�more�invested�in�partner�retail�and�product�brands�as�they�accumulate�rewards
Appreciating Value
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Enhanced Shopping for Global Partners
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Thank YouMichael A. Lesniak
SK planet
[email protected] www.linkedin.com/in/malesniak @malesniak13
www.skplanet.com