NEW SITE

• Enhanced impressions • Optimized for SEO/SEM• Expanded promotional

opportunities• Targeted audience

communication

YOU

Client Client

ClientClient

Can current and potential clients find YOUwithout real direction?

Client withMachining

need

Client with Tooling and Tool holding

need

Client with Software &

Systemsneed

Client with Measurements &

Inspectionneed

YOU

Create effective & efficient communications by aligning your solutions to your specific client needs!

THE ENHANCED METALMECANICA.COM…

…Charts a clear way for potential BUYERS

to find YOU, by offering NEW

navigational features that enable the selection of the

specific content and solutions they seek!

• Articles • Industry news• Product news• Commercial information• Showrooms• Tradeshows• Associations

• Search by Suppliers• Search by Products

NAVIGATION BY CONTENT AREAS

#1

NAVIGATION BY SPECIFIC SOLUTION

#2

…Allows potential BUYERS to procure the

specific information they need, by segmenting the

site’s content into 11 TOP industrial processes

and markets

• (CA-1) Machining• (CA-2) Tooling and Tool Holding• (CA-3) Software & Systems• (CA-4) Measurements & Inspection• (CA-5) Industry Facts• (CA-6) Five-Axis Machining• (CA-7) Multitasking Machining• (CA-8) Turning/Milling• (CA-9) Grinding• (CA-10) Forming & Fabricating• (CA-11) Vertical Industry Trends

#1

NAVIGATION BY CONTENT AREAS

THE ENHANCED METALMECANICA.COM…

…Allows potential BUYERS to specify and

contact the specificsolutions they seek, by

segmenting Suppliers and Products into 19

TOP Product Categories

• (TAX-1) Machining Centers, Milling and Boring Machines• (TAX-2) Turning Machines (Lathes) and Turning Centers• (TAX-3) Broaching and Shaping Machines• (TAX-4) Honing, Lapping and Super-Finishing Machines• (TAX-5) Gear Cutting, Forming and Finishing Machines• (TAX-6) Drilling and Tapping Machines• (TAX-7) Transfer Machines • (TAX-8) Electrical Discharge Machines (EDM) and Equipment • (TAX-9) Grinding Machines• (TAX-10) Thread Producing and Profile Rolling Machines • (TAX-11) Sawing and Cut-Off Machines• (TAX-12) Manufacturing Cells and Systems• (TAX-13) Cutting Tools and Related Products• (TAX-14) Workholding Devices• (TAX-15) Other Accessories and Machine Tool Related Products• (TAX-16) Forming and Fabricating Machine Tools• (TAX-17) Other Machine Tools and Equipment• (TAX-18) Metalworking Materials• (TAX-19) Software and Services

NAVIGATION BY PRODUCT CATEGORIES#2

THE ENHANCED METALMECANICA.COM…

(CA-1) Machining(CA-2) Tooling and Tool Holding(CA-3) Software & Systems(CA-4) Measurements & Inspection(CA-5) Industry Facts(CA-6) Five-Axis Machining(CA-7) Multitasking Machining(CA-8) Turning/Milling(CA-9) Grinding(CA-10) Forming & Fabricating(CA-11) Vertical Industry Trends

TAX-1) Machining Centers, Milling and Boring Machines(TAX-2) Turning Machines (Lathes) and Turning Centers(TAX-3) Broaching and Shaping Machines(TAX-4) Honing, Lapping and Super-Finishing Machines(TAX-5) Gear Cutting, Forming and Finishing Machines(TAX-6) Drilling and Tapping Machines(TAX-7) Transfer Machines (TAX-8) Electrical Discharge Machines (EDM) and Equipment (TAX-9) Grinding Machines(TAX-10) Thread Producing and Profile Rolling Machines (TAX-11) Sawing and Cut-Off Machines(TAX-12) Manufacturing Cells and Systems(TAX-13) Cutting Tools and Related Products(TAX-14) Workholding Devices(TAX-15) Other Accessories and Machine Tool Related Products(TAX-16) Forming and Fabricating Machine Tools(TAX-17) Other Machine Tools and Equipment(TAX-18) Metalworking Materials(TAX-19) Software and Services

…Targets your communications, resulting in higher ROI!

CONTENT AREAS PRODUCT CATEGORIES

• Enjoy a PROMINENT presence throughout the navigational experience of the selected CONTENT AREAS and/or PRODUCT CATEGORIES

• Share these limited Sponsorship Opportunities with only a few other semi-exclusive sponsors

Own the navigation

space of interest to

your company,

and…

THE ENHANCED METALMECANICA.COM…

…Aligns your commercial messages with the specific needs of current and potential clients, increasing the efficiency &

effectiveness of your sales and marketing programs, and your ROI!

THE ENHANCED METALMECANICA.COM…

Our New Value Offer:

• Content Area & Product Category Sponsorships:• Prominent Banners (limited to 3 sponsors)• Top 5 Standard Banners (limited to 3 sponsors per banner slot)

• Run-of-Site and other Non-Content Related Sponsorships:• Headline Banners (run-of-site / max 10 advertisers rotating throughout the site)• Prominent banners home of Supplier &Product Sections, and intermediate Search Results (limited to 3 spon.)• Standard Banners (run-of-site) max 5 advertisers rotating in 5 spots for up to 25 total sponsors)• Showrooms (unlimited participation)

RENEWED ONLINE VALUE OFFER

Navigation by content area

Site navigation by

Content Area:Semi-exclusive sponsorships to promote directly to your specific target audiences!

Prominent Banner Sponsorships

Limited to 3 Sponsors per Content Area

The Content Area Sponsorshipsremain throughout all subpages of the section for maximum visibility and ROI!

Prominent Banners (limited to 3 sponsors each)

Top 5 Standard Banners(up to 3 Sponsors x banner spot x

Content Area for max 15)

RENEWED ONLINE VALUE OFFER

Navigation by content area

Inicio > Mecanizado

Mecanizado

RENEWED ONLINE VALUE OFFER

Navigation by product category

Buyer’s Guide semi-exclusive sponsorships:

Promote in your key product categories and communicate directly to your core target audiences!

Prominent Banners(limited to 3 Sponsors)

Top 5 Standard Banners(up to 3 Sponsors x banner spot x

Content Area for max 15)

Inicio > Proveedores > Centros de mecanizado, fresadoras y mandrinadoras

RENEWED ONLINE VALUE OFFER

Navigation by product category

The new Product Sectionallows visitors to search by product, including photos and specs, making the Supplier search experience richer and more effective!

Prominent Banners(limited to 3 sponsors each)

Top 5 Standard Banners: (up to 3 Sponsors x banner spot x Content

Area for max 15)

As a value added, all products listed in a Showroom will be

featured in this section with SEO optimization in Spanish for

maximum visibility and higher ROI!

Inicio > Productos > Herramientas de Corte y Productos Relacionados

RENEWED ONLINE VALUE OFFER

Showrooms

Permanent presence of the Solicit More Information button to facilitate multiple product requests in a single RFI!

Improved Showrooms with

optimized SEO/SEM per featured

product and higher visibility

throughout the site for greater

exposure and lead generation!

Available Benefits:• Logo; product catalog of up-to 30 references w/videos,

photos and specs per product

• Listing of all Editorial Products News featured on the site

• Listing of all products in the new Product Section of the

site, classified by taxonomy, for added Search benefits

• Application of editorial SEO strategies in Spanish for

maximum visibility of Products in external Search

Engines

• Preferential search results throughout the site

• Headline Banner within the Showroom

• Standard Banner rotating in up to 3 product categories,

within the Supplier & Product sections of the site

• Listing of all Latin American Sales Network with needed

contact information for direct contact between local

buyers and local sales. All RFIs will be copied to Latam

Manager for proper follow-up.

Inicio > Proveedores > Showrooms > Kennametal

Exploiting synergies for higher exposure & ROI in Latin America

Strong SEO/SEM optimization in Spanish via

Metalmecanica.comguarantees higher results in

Search Engines

Prominent presence in Metalmecanica.com

guarantees exposure among qualified and loyal users of our multimedia platform: Print & Online magazine

subscribers, Newsletters, and E-mail promotion registered

users!

Top-quality vertical Spanish content, tailored to the specific needs of a

Pan-Latin American audience for a wider & more efficient reach

A unique content-specific navigation, matched with equally targeted promotional

opportunities for deeper exposure & higher ROI

A renowned tracking system for trusted & reliable ROI measurement*

An enhanced and targeted Web Portal, backed by the leading and only pan-regional

BPA audited Print media covering 20-countries in Latin America: METALMECANICA

And the backing of Carvajal Group, a 109-year old multinational corporation servicing

16-countries worldwide

* Stats provided on demand by Omniture

An overall online value offer no other metalworking industry publisher can match in Latin America:

THANK YOU!FOR ADDITIONAL INFORMATION CONTACT YOUR SALES REP AT :

WWW.METALMECANICA.COM/MEDIAKIT/SALES_REPS

FOR A TEST DRIVE VISIT:

WWW.METALMECANICA.COM