Enhance Your Online Presence with the # 1 Social Network The Power of Facebook Timelines for...

Enhance Your Online Presence with the # 1 Social Network

The Power of Facebook Timelines for Business

FACEBOOK for 2012850 million monthly active users

483 million daily active users

425 million monthly active users who’ve used Facebook mobile products

250 million photos uploaded daily

2.7 billion LIKES every day

Users by Gender - 43% Male/57% Female

Available in more than 70 languages

Accounts for more than 95% of social networking time on the web

850 million monthly active users

483 million daily active users

425 million monthly active users who’ve used Facebook mobile products

250 million photos uploaded daily

2.7 billion LIKES every day

Users by Gender - 43% Male/57% Female

Available in more than 70 languages

Accounts for more than 95% of social networking time on the web


NEW TIMELINES LAYOUTOn March 31st, all pages switched to the new Timeline layout.

Several new changes such as :

• Eliminated the default landing page, • Expanded the custom page width, • Enhanced cover image plus many more additions

On March 31st, all pages switched to the new Timeline layout.

Several new changes such as :

• Eliminated the default landing page, • Expanded the custom page width, • Enhanced cover image plus many more additions


What’s The Deal With NEW TIMELINES?

Cover Image

Profile Picture

About Section

Apps Showcase

Highlights

Timeline Navigation

Recent Activity

Cover Image

Profile Picture

About Section

Apps Showcase

Highlights

Timeline Navigation

Recent Activity

Friend Feed

Pinning Posts

Milestones

Starred Stories

Private Messaging

Admin Panel

Activity Log

Friend Feed

Pinning Posts

Milestones

Starred Stories

Private Messaging

Admin Panel

Activity Log


1. Cover Graphic

2. Profile Picture

3. Timeline Navigator

4. About Section

5. Apps

6. Highlights

7. Timeline Publisher

8. Pinned Post

9. Friend Activity

1. Cover Graphic

2. Profile Picture

3. Timeline Navigator

4. About Section

5. Apps

6. Highlights

7. Timeline Publisher

8. Pinned Post

9. Friend Activity


TIMELINE COVER SPECIFICATIONS


TIMELINE COVER CONSTRAINTS

851 x 315 pixels (minimum 399 pixels

wide)Build Brand Recognition and Stand Out from the CROWD

What You CANNOT Do:

You can’t display price or purchase informationYou can’t display contact information such as website, phone number or addressYou can’t encourage Like or Share referencesYou can’t display Calls to Action such as Click Like, Sign up Now

851 x 315 pixels (minimum 399 pixels

wide)Build Brand Recognition and Stand Out from the CROWD

What You CANNOT Do:

You can’t display price or purchase informationYou can’t display contact information such as website, phone number or addressYou can’t encourage Like or Share referencesYou can’t display Calls to Action such as Click Like, Sign up Now


The Power of Facebook Timelines for BusinessCOOL COVER ILLUSTRATIONS

The Power of Facebook Timelines for BusinessCOOL COVER ILLUSTRATIONS

Included QR code

The Power of Facebook Timelines for BusinessPROFILE PICTURE INFO

180 x 180 pixels

Moves around Facebook with you

Place for your logo, brand, product or spokesperson

Insert you picture to brand yourself

Can be creatively blended with your Cover Image

180 x 180 pixels

Moves around Facebook with you

Place for your logo, brand, product or spokesperson

Insert you picture to brand yourself

Can be creatively blended with your Cover Image

The Power of Facebook Timelines for BusinessBLENDING COVER IMAGE &

PROFILE PICTURE

The Power of Facebook Timelines for BusinessTIMELINE ABOUT SECTION

Limited to 155 characters

Insert URL, (make sure to use http:// to hyperlink)

If the URL is too long, use shortening service (bit.ly, ow.ly,

tinyurl.com)

Add company description and what your company does.

About box content is

linked to your Info page

Limited to 155 characters

Insert URL, (make sure to use http:// to hyperlink)

If the URL is too long, use shortening service (bit.ly, ow.ly,

tinyurl.com)

Add company description and what your company does.

About box content is

linked to your Info page

The Power of Facebook Timelines for BusinessTIMELINE APPS SECTION

Limited to 4

images visible

– additional images under drop down arrow

Photos always occupies the first position . Utilize the other

positions to encourage action by the users.

Thumbnail is 111 x 74 pixels, but is customizable

Choose thumbnails images to encourage the user to click

and explore

Limited to 4

images visible

– additional images under drop down arrow

Photos always occupies the first position . Utilize the other

positions to encourage action by the users.

Thumbnail is 111 x 74 pixels, but is customizable

Choose thumbnails images to encourage the user to click

and explore


TIMELINE HIGHLIGHTS

Allows users control over how they would like to

interact with your page

Highlights – what Facebook considers to be

most important

Posts by Page – only shows posts by admin

Posts by Others – all posts excluding admins’

Permits users to view what people are saying about your

brand

Allows users control over how they would like to

interact with your page

Highlights – what Facebook considers to be

most important

Posts by Page – only shows posts by admin

Posts by Others – all posts excluding admins’

Permits users to view what people are saying about your

brand

The Power of Facebook Timelines for BusinessTIMELINE NAVIGATOR

Permits user navigation of your page by date

User access to your page's history can reveal

whatever you have posted. Make sure you

delete irrelevant information.

Edit previous information to be reflective of

what your company represents.

Users are interested in your company history.

Permits user navigation of your page by date

User access to your page's history can reveal

whatever you have posted. Make sure you

delete irrelevant information.

Edit previous information to be reflective of

what your company represents.

Users are interested in your company history.

The Power of Facebook Timelines for BusinessTIMELINE NAVIGATOR

At the end of each month on the timeline is a

Statistics Box.

It includes how many people liked your page, how

many pages you or your admin have liked someone

else’s page, and also who is talking about your page

that month.

This is the number of people who are engaging with

your page – by liking, sharing, commenting, etc.

At the end of each month on the timeline is a

Statistics Box.

It includes how many people liked your page, how

many pages you or your admin have liked someone

else’s page, and also who is talking about your page

that month.

This is the number of people who are engaging with

your page – by liking, sharing, commenting, etc.

The Power of Facebook Timelines for BusinessACTIVITY FEED

Activity Feed is basically a similar concept

except Facebook’s edgerank algorithm decides

what posts are important to display and doesn’t

display everything you post.

Admins can edit these posts in the activity log

or as they appear in the Activity Feed by

clicking on the little pencil in the top right

corner of all posts and selecting hide or delete.

Activity Feed is basically a similar concept

except Facebook’s edgerank algorithm decides

what posts are important to display and doesn’t

display everything you post.

Admins can edit these posts in the activity log

or as they appear in the Activity Feed by

clicking on the little pencil in the top right

corner of all posts and selecting hide or delete.

The Power of Facebook Timelines for BusinessPINNING POSTS

Pinning Posts allows you to keep an important post

at the top of your Activity Feed for the duration of 7

days.

Use for very important updates,

new releases, events, contests, etc.

Pin posts by clicking pencil icon

at the top right of the post.

Links can be added and should be added

to these posts or pictures.

Pinning Posts allows you to keep an important post

at the top of your Activity Feed for the duration of 7

days.

Use for very important updates,

new releases, events, contests, etc.

Pin posts by clicking pencil icon

at the top right of the post.

Links can be added and should be added

to these posts or pictures.

The Power of Facebook Timelines for BusinessFRIENDS

Highlights 9+ friends of the users

who have interacted with your

page in any way .

Displays as well as one comment

made by one of these friends

about that page.

Elevates the social proof element

By friends seeing friends interact

Capable can being disabled in

admin panel

Highlights 9+ friends of the users

who have interacted with your

page in any way .

Displays as well as one comment

made by one of these friends

about that page.

Elevates the social proof element

By friends seeing friends interact

Capable can being disabled in

admin panel

The Power of Facebook Timelines for BusinessMILESTONES

Allows page admins to highlight some of their

business’ biggest accomplishments, such as fan

growth, award wins, product releases, etc.

Admins can establish the timeline entry date of

milestones

Milestones carry clout with Facebook’s

algorithm and will appear in more fans’

newsfeeds

Milestone images are set at

843 x 403 pixels.

Allows page admins to highlight some of their

business’ biggest accomplishments, such as fan

growth, award wins, product releases, etc.

Admins can establish the timeline entry date of

milestones

Milestones carry clout with Facebook’s

algorithm and will appear in more fans’

newsfeeds

Milestone images are set at

843 x 403 pixels.

The Power of Facebook Timelines for BusinessSTARRED STORIES

Should be stories that engage people and

deserve the attention they will receive.

Posts can be starred to attract more visibility

Starred images are stretched to 843 pixels

width.

Dates are adjustable to the

when you want the image

visible on the timeline.

Should be stories that engage people and

deserve the attention they will receive.

Posts can be starred to attract more visibility

Starred images are stretched to 843 pixels

width.

Dates are adjustable to the

when you want the image

visible on the timeline.

The Power of Facebook Timelines for BusinessPRIVATE MESSAGE

Fans and non-fans can send messages to

pages

An admin can turn this on or off, but

allows users a way to communicate their

issues and comments

Users can message but pages can not start

a conversation

Pages can only respond with 2 messages

back for every 1 received

No selling – Utilize to build trusting

relationships and goodwill with potential

clients

Fans and non-fans can send messages to

pages

An admin can turn this on or off, but

allows users a way to communicate their

issues and comments

Users can message but pages can not start

a conversation

Pages can only respond with 2 messages

back for every 1 received

No selling – Utilize to build trusting

relationships and goodwill with potential

clients

The Power of Facebook Timelines for BusinessADMIN PANEL

Positioned for easy navigation of page

contents

Easy navigation to sections such as

notifications, messages, new likes, insights

and page tips

Can view or hide

Also where you edit your

page info and settings

Positioned for easy navigation of page

contents

Easy navigation to sections such as

notifications, messages, new likes, insights

and page tips

Can view or hide

Also where you edit your

page info and settings

The Power of Facebook Timelines for BusinessACTIVITY LOG

Displays a history of page activity

Provides the ability to monitor activity based on

categories and make changes.

Displays a history of page activity

Provides the ability to monitor activity based on

categories and make changes.

The Power of Facebook Timelines for BusinessCONCLUSION

Mandatory change to Timelines as of March

30th 2012.

Be creative with fan acquisition and

engagement because default landing pages

and welcome tabs have been eliminated.

App functionality remains but the location is

below the cover graphic.

Be conscious of changes to image sizes

Focus on developing an engaging

environment to grow and enhance your

business and social presence.

Mandatory change to Timelines as of March

30th 2012.

Be creative with fan acquisition and

engagement because default landing pages

and welcome tabs have been eliminated.

App functionality remains but the location is

below the cover graphic.

Be conscious of changes to image sizes

Focus on developing an engaging

environment to grow and enhance your

business and social presence.

Enhance Your Online Presence with the # 1 Social Network The Power of Facebook Timelines for...

Documents

Transcript of Enhance Your Online Presence with the # 1 Social Network The Power of Facebook Timelines for...