Enhance Your Brand Awareness with Social Media€¦ · What are some best practices for gaining...
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Transcript of Enhance Your Brand Awareness with Social Media€¦ · What are some best practices for gaining...
THIS MATERIAL IS OR CONTAINS PROPRIETARY INFORMATION, CONFIDENTIAL INFORMATION AND/OR TRADE SECRETS OF ITVIBES, INC. AND/OR ITS LICENSORS. DISCLOSURE TO THIRD PARTIES AND/OR ANY PERSON NOT AUTHORIZED, IN WRITING, BY ITVIBES, INC. IS PROHIBITED.
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Enhance Your Brand Awareness with Social Media
Using Facebook, Twitter, & LinkedIn
Intro
Chapter 1
Chapter 2
Chapter 3
Chapter 4
TABLE OF CONTENTS
Why market your brand on
social media?
Facebook Best Practices
Twitter Strategies
LinkedIn: Build a profile
LinkedIn: Promote your
business page
Conclusion
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Discover the power of social media for brand awareness.
Why Market Your Brand on
Social Media?
Everyone knows by now that social media is a powerhouse for promoting
companies’ brands, products, and services. It’s no question the ability and potential
behind platforms like Facebook and Twitter. However, without a strategic plan for
your business, these platforms aren’t going to produce effective results.
So why should you market your brand on social media?
• Cost-effective marketing
• Broaden brand recognition
• Build brand loyalty
• Reach a larger audience
• Increase search engine visibility
• Draw traffic to your website
• Generate leads
• Convert those leads into sales
• Increase ROI
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Best Practices
Chapter 1
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By following a targeted strategy, you can get people talking
about your brand.
Tips to Create High Engagement
on Facebook
Facebook is a powerful platform for engaging users with your brand—users that
otherwise may not have been accessible. Whereas your personal profile may be
used for keeping up with family members and sharing special life moments, your
business page should be a reflection of your company and its values.
Your page should seek not only to entertain, but also to inform. A combined effort
of these two tactics will naturally grow engagement through post likes,
comments, and shares.
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What are some best practices for gaining engagement from users?
• Create and maintain a posting schedule
• Be informative: influencers, news articles, etc.
• Entertain people: videos, images, SlideShares, etc.
• Show users what your brand is all about: behind the scenes
• Interact with others: comment back, follow others
• Don’t sell:
• Listen to your fans: take suggestions from your users- show them you are and are listening
• Don’t let your audience get lost in the sea of other competitors:
• Follow others
• Promote your blog without being salesy
Continued
Tips to Create High Engagement
on Facebook
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Strategies
Chapter 2
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Don’t be restricted by Twitter’s constraints
Use Twitter to Your Advantage
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Twitter is a unique social media platform because of its character
limitations. Many businesses shy away from Twitter for this reason.
Instead, you should embrace this constraint in order to reach an
audience otherwise not accessible.
When using Twitter, remember to keep your captions as short as
possible while still getting your main message across.
Also, keep in mind, Twitter is the site that created hashtags.
Therefore, it’s essential to use them!
Continued
Use Twitter to Your Advantage
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How can you use Twitter to your advantage?
• Use brief yet informative captions
• Use abbreviations for long words
• Utilize popular and/or trending hashtags to broaden your visibility
• Report quick news updates, company news, or industry trends
• Promote your blogs through Twitter
• Use original videos to lead visitors to your website
LinkedIn:
Build a Profile
Chapter 3
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Developing a highly interactive profile will build a solid
foundation for your business page.
Build Your Personal Profile First
LinkedIn in an extremely activity driven social platform. Simply making posts to you feed isn’t
enough—you have to incorporate these LinkedIn tools to fully take advantage of this business
oriented site.
• SlideShare – Create and share presentations in easy-to-read formats.
• InMail –Send private messages to unknown people that may be interested in your products and
services.
• Article posts –Similar to your website’s blog, regularly post originally-written articles about your
industry.
• Sponsored updates –You can pay LinkedIn to broaden the visibility of your feed posts, which
offers specific audience targeting options.
• Connect with new people –Make connections with as many people as possible.
• Complete profile information –Try to fill out every possible category on your profile to show
others your work experience, talents, degrees, etc.
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LinkedIn:
Create a Business Page
Chapter 4
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After building a strong profile, you can begin to also build your
company’s page.
Spread the Word About Your
Brand
Your company page will grow its strength from your personal profile—the more you interact, the
more results you will see. In order to gain more visibility for your company page try the following
tips.
• Make weekly posts—similar to blog articles—that can be a source of information for users.
• Sponsor updates to broaden the reach of your article being seen.
• Respond to comments
• Follow other pages who follow you.
• Keep a consistent posting schedule. Your network is expecting to see a new update from you
based on past activity. Try to keep the same schedule on a regular basis.
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Call ITVibes TodayContact ITVibes Today!
Need help managing your social media
marketing? We can help spread the word about
your brand!
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