Enhance business value thru word of mouth
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Vignette Corporation ©2008 Concept: Leveraging emerging standards to enhance business value thru word of mouth Dirk Shaw, Digital Strategist
description
Enhance business value thru word of mouth. A concept showing how to integrate vignette commenting with facebook connect to spread word of mouth.
Transcript of Enhance business value thru word of mouth
Vignette Corporation ©2008
Concept: Leveraging emerging standards to enhance business value thru word of mouth
Dirk Shaw, Digital Strategist
Vignette Corporation ©2008
Blogs and social networks are now part of our daily lives
Vignette Corporation ©2008
Vignette Corporation ©2008
Tomorrow is about providing the place for creating a new a social context
Vignette Corporation ©2008
What is a social context ?
Vignette Corporation ©2008
Family
Marketing/Interactive
Cycling
Random friends
Work stuff
Existing networks make up many context
College friends
Vignette Corporation ©2008
Red bull connect shifts context by linking networks around Xtreme sports news
Vignette Corporation ©2008
FoxNews shifts context by placing its news in a more social setting.
Vignette Corporation ©2008
Gigya makes it easy to connect existing networks to your Vignette content
Vignette Corporation ©2008
The web will be transformed from the still (somewhat) closed system it is today, to a massively social experience - it's the "always logged-in internet.“ fast company
Vignette Corporation ©2008
Social networking silo's are eroding thanks to open API's
Vignette Corporation ©2008
Concept: Facilitating conversations and spreading word of mouth
• Vignette Community services for commenting
• Face Book connect to spread word of mouth
• Vignette video for tours on Face book application
Vignette Corporation ©2008
Vignette Corporation ©2008
Vignette Corporation ©2008
Vignette Corporation ©2008
In summary
1. Don't build a new social network, create a new context
2. Leverage the integration tool by SN providers
3. Find out which customer are your talkers
4. Vignettes social media allows conversations to start, social networks allow them to spread
5. Vignette’s Digital Strategy team can help you identify opportunity’s for intersecting emerging media with our products
