Name: Honda CR-Z Launching Client: Honda/MSCAR Service: Special Mission – Honda CR-Z CUP

Goals: • Promote the word-of-mouth • Create visibiliby to Honda CR-Z • Attract people to visit the showroam

Case: One of the Honda brand values is competition and the Honda CR-Z is a sportive car. It was the first sportive hybrid launched worldwide and the the set up target is man between 30 and 40 years old.

The MSCAR has big open space, that includes sales department and MANUTENÇÃO AUTOMOVEL. The company has excellent infra-structures and a football camp with pitch.

Solution: We created the first regional competition of 5 players football for companies with business operations in Algarve. This initiative was important to communicate the Honda CR-Z on a massive way using the companies employers. This was also importante to approach new companies as customers and do some service to others. The success keys of Honda CR-Z CUP is that was designed to motivate and contribute for the team building of the participants and also beause it was relevant to do professional networking. The Honda CR-Z gave the naming to the competition, Honda CR-Z CUP. The car was exposed near the pitch with some demos available for test-drive during the competition weekend.

Results: • Around 16 companies participated at the competition, the bigger part of them are the most relevant companies in Algarve. During the CR-Z CUP, 156 football players bought their familly, colleages and friends to watch the games, on a total of 400 persons in audience. • It was a valuable initiative to engage the invited companies and to be the outstanded company because of the organization and hosting relevance. • This initiative reached more than 25000 persons (by email, newsletter, media, and social networks).

Results: • One new of 2 minutes published on Digital Mais TV (the online regional TV with more audience in Algarve). • One new with 1/2 page at the newspaper POSTAL do Algarve (the regional newspaper with more audience and more online views, delivered with the national newspaper “Público”). • It was one of the highlight news of the MSCAR newsletter.