English Report Essay (1)
-
Upload
randall-martin -
Category
Documents
-
view
229 -
download
0
Transcript of English Report Essay (1)
-
7/25/2019 English Report Essay (1)
1/47
1
-
7/25/2019 English Report Essay (1)
2/47
2
-
7/25/2019 English Report Essay (1)
3/47
SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN
FOUNDATION IN NATURAL BUILD ENVIRONMENT
PRESENTATION TITLE: THE COFFEE HOUSE
GROUP MEMBERS:
Names Presentation Resear!" Re#ort Ro$es%
Kok Ka Shing Leader, Interviewer, Summary,Recommendation
Kimberley Fay Bernard Lo Secretary, Preentation Slide, !itory,
"##endi$, "rtitic %over
Randall &artin 'uta( )ideo *ditor, %oncluion
%hin %heong Soon Photogra#her, %ameraman
+eong Poh Ling Interviewer, Scri#t riter
+a# %hoe !oong Secretary, %om#arative analyi
%hiang Lin chew -ecri#tion o( Buine, Re(erence
ENGLISH II ENGLISH & 'ELG ()*)+ ENG )&)+
L*%./R*R0 &r 'o#i'hantan &ylvaganam
SUBMISSION - PRESENTATION DATE: .+ /an &).*
.able o( content
1 "rtitic %over
3
https://www.facebook.com/gopighantan.mylvaganam?fref=nfhttps://www.facebook.com/gopighantan.mylvaganam?fref=nf -
7/25/2019 English Report Essay (1)
4/47
2 %over Page 1
3 .able o( %ontent 2
4 Summary 3
5 !itory o( %o6ee Sho# 475
8 Brie( -ecri#tion o( the Buine 879
: Similaritie and -i6erence1;712
-
7/25/2019 English Report Essay (1)
5/47
For thi aignment, we were aked to (orm grou# o( : #eo#le eachand thi i to enure that we can delegate the tak o( writing each
category o( the re#ort more evenly e went with a conce#t o( co6ee
ho# and a (or our theme, we went with olden and modern with ourelection o( buinee being an old co6ee ho# =%hong Kok Ko#itiam>
and a (uion co6ee houe bakery =.ou Le ?our> .he main (ocu o( thiaignment i the com#arative analyi o( two imilar buinee in two
di6erent location " tated earlier, the buinee we choe were %hongKok Ko#itiam ituated in Klang, Selangor and .ou le ?our located in
Bangar, Kuala Lum#ur " a reult, we can com#are an old co6ee houeto a newer and more modern co6ee houe e went to both location to
conduct an interview in order (or u to gather more in(ormation on each o(the buinee to write our re#ort "(ter we had com#leted both the
interview, we tabulated the data into di6erent categorie In addition, wedecided to combine with another grou# (or the interview at %hong Kok
Ko#itiam
Histor1 o2 Co3ee S"o#s
5
-
7/25/2019 English Report Essay (1)
6/47
%o6ee Sho# are retaurant that erve co6ee and other drink awell a im#le (ood Baed on it name, co6ee are it main #ur#oe%o6ee wa cultivated in "(rica a early a the 9thcentury, but it did not
reach *uro#e until the 1:th
century !owever, when it did, it wa met withmany di6erent o#inion and wa till #o#ular although there wa a (ewwho had their negative o#inion toward it .he 1
-
7/25/2019 English Report Essay (1)
7/47
%o6ee Sho# in &alayia wa aid to be introduced by an *nglihmilitary ocer during the #eriod o( Britih coloniation .he %o6ee culturein &alayia wa aid to be tarted with Ko#itiam which mean co6ee ho#in the !okkien dialect &alayian %o6ee or CKo#iD, in general re(er toco6ee that are made with condened milk in &alayia .hee Ko#itiam
are een erving their co6ee with im#le delicacie uch a toat CKo#iDoon entered the everyday li(e o( &alayian and became a #art o( ocialcircle It built a harmonic cene where all race gathered in a Ko#itiamtalking to each other and enEoying the ame Ko#i
owaday, the CKo#iD culture tarted to bloom and made ita##earance in city ca(e It too became the in7thing o( the youngergeneration .he new7tyle co6ee ho# are not the o#en7air ko#itiam o(old with marble7to# table and wooden chair, but etern7tyle co6eeho# that cater to young, aGuent "ian "merican chain uch aStarbuck and %o6ee Bean became the in7thing (or younger generationand are making the greatet inroad, but theyDre not having it all theirown way Studie how that many locally owned chain alo have goneinto buine and (or the recent #at year have become very muchviible in &alayia
-ue to etern culture, co6ee ho# are making their a##earance
in &alayia very (at with having a very large range in the country &odernday co6ee ho# motly conit o( many di6erent ty#e o( co6eeincluding "mericano, *#reo, Latte, %a##uccino a well a iced7co6ee called Fra##uccino "nother (orm o( modern day Ko#itiam areco6ee ho# that #ecialie in co6ee a well a the (ood they erve whichare normally bread and #atrie .hee ho# are motly co6ee ho# thatmerge with bakerie (orming a co6ee ho# H bakery retaurant
Interior o old cofee shops
Exterior o old cofee shops
:
-
7/25/2019 English Report Essay (1)
8/47
Brie2 Des!ri#tion o2 t"e B0siness
A% C"on4 5o6 5o#itiam , 5$an4%
Frontviewo
Chong Kok
Kopitiam
%hong Kok Ko#itiam i currently located at 5, ?alan Steen, Kawaan 1,
41;;; Klang, Selangor, &alayia "(ter the interview, we (ound out that itwa a (amily buine, and it till i .hi ho# wa etablihed in 194;and in the year 2;15 wa their :5thanniverary o( their buine hen itrt o#ened (ew decade ago, it wa etablihed by the owner with hi(riend ow, it i #aed down to the intervieweeD aunt to o#erate theho# which are the 3rdgeneration owner .he buine conce#t (or thiho# wa to get together with a (ew (riend to run thi buine .he main#roduct o( thi ho# i co6ee, toated bread, hal(7boiled egg and =nailemak> &ot o( the cutomer are %hinee due to the nature o( the (oodwhich i common (ood to %hinee
-
7/25/2019 English Report Essay (1)
9/47
Location map o Chong Kok Kopitiam
.he area where %hong Kok Ko#itiam i located com#rie o( motlyIndian -uring the interview, we could till ee cutomer o( di6erentrace e#ecially Indian, which there were @uite a (ew becaue o( themaEority o( the #o#ulation there %hong Kok Ko#itiam ha no other branchelewhere a it can only be (ound in Klang It alo ha no com#etitornearby in the area .he buine hour (or their ho# i (rom 83;am78;;#m every day, which i : day #er week without o6 day .hey do not#lan to launch new #roduct (or the coming year a well tart onadvertiing .heir (uture #lan i to o#en branche around the world
B To0s Les /o0rs Co3ee S"o# - Ba6er1, Ban4sar%
9
-
7/25/2019 English Report Essay (1)
10/47
Front view o Tos Les !ors
.ou Le ?our i currently located at 39741 ?alan .elawi 3, Bangar,Kuala Lum#ur, &alayia .hi co6ee ho# H bakery wa etablihed 3year ago in &alayia in the year 2;13.ou Le ?our did not originate(rom Pari a it i originated (rom South Korea Since it wa rtetablihed in 199:, the co6ee ho# H bakery had their (ranchie oldover to /nited State, )ietnam, %hina and &alayia .hi branch i locatedin #oibly the mot lucrative corner o( Bangar, two door down (rom Sriirwana &aEu and mack at the bottleneck ti# o( ?alan .elawiD traccongetion .he #ace i inviting and warm, with tack and roll o( bread
on low counter a well a good erving o( variou ty#e o( rich co6ee
1;
-
7/25/2019 English Report Essay (1)
11/47
Location map o Tos Les !ors
It ha 4 branche in &alayia and ha over 4;; branche around theworld with a monthly revenue o( around R&2;;,;;; Furthermore, it doehave com#etitor around the area like the (amou Cbanana lea(D retaurantin that area but it only a6ect a tad bit o( their buine It i Eut located a(ew treet away (rom .our le ?our and there are ome co6ee ho#
nearby the area a well .ou Le ?our would kee# u#grading every year,(or e$am#le07 increaing the variety o( choice o( the bread, cake and aloco6ee
.he branch currently doe advertiement online on CFacebookD" (or their #lan thi year, i to o#en new branche *very day they try toim#rove on daily ale and activitie to kee# their cutomer atiedLatly, .ou Le ?our did not encounter any hard time when it rt o#enit door a it wa already a very (amou brand all acro the world and
the buine i till im#roving till thi day
11
-
7/25/2019 English Report Essay (1)
12/47
Simi$arities an7 Di3eren!es o2 C"on4 5o6 5o#itiam - To0s Les
/o0rs
DIFFERENCES
C"on4 5o6 5o#itiam Di3eren!
es
To0s Les /o0rs
.hi buine were (oundedby Khoo %hong Kok and %hai
%hoo It wa etablihedince 194;, located in (ront
o( the Klang K.& .rain
tation, and it ha beenrecogniAed (or :5 year%hong Kok Ko#itiam ioriginated (rom ve o(
!ainan #eo#le whom cameto Klang and worked
together to etablih %hongKok Ko#itiam .hi buine
tarted o6 a a (amilybuine and now it i the
(ourth generation .heoriginal building andenvironment are till ke#t to
enure the e$#erience o(what it wa like :5 year
back then
Founderand
!itory
.hi buine wa (oundedby %? 'rou# %? come (rom
C%heil ?edangD .J/S le?J/RS i a French7"ian
Bakery, meaning o(
C*)*R+-"+D It waetablihed in 199:, it hamore than 4;; branche inthe world and there are 4branche in &alayia .ou
Le ?our i a French in#iredKorean bakery erving a
uni@ue election o( bakerygood and beverage made
with the highet @uality
ingredient (rom SouthKorea .he rt tore o( .ouLe ?our o#ened in KualaLum#ur on ?une 23, 2;13
5, ?alan Steen, Kawaan 1,41;;; Klang, Selangor,
&alayia
Location ?alan .elawi 3, Bangar,Kuala Lum#ur
one in their buine areadue to di6erent #roduct old
umber o(%om#etito
r
" bakery in their buinearea and alo a co6ee ho#nearby, but .ou Le ?our i
the bet
.oated Bread
Boiled *gg
Black %o6ee
.y#e o(main
#roductold
Bread
%ake
%o6ee
12
-
7/25/2019 English Report Essay (1)
13/47
Sandwich
15 worker *m#loyee
13 worker
-aily, 83;am to 8#m Buine!our
&onday to .hurday
:;;am 11;;#m
Friday, eekend H Public!oliday
:;;am 1;;am
"##ro$imately R&:5;k "nnualRevenue
"##ro$imately R&24 mil
&ore than 1;; cutomer#er day &ot o( the
cutomer are %hinee dueto %hinee %a(
umber o(%utomer
&ore than 2;; cutomer#er day %utomer come(rom di6erent age and
race
.hey are #lanning to o#en a
branch but are lack o(worker
Future
Plan
Planning a new branch thi
year M2;18
13
-
7/25/2019 English Report Essay (1)
14/47
SIMILARITIES
%hong Kok Ko#itiam Similaritie .ou Le ?our
Reaonable anda6ordable Price Reaonable and a6ordable
"dvertied via Facebook "dvertiing&edia
"dvertied via Facebook
Local and .ourit .argeted&arket
Local and .ourit
14
-
7/25/2019 English Report Essay (1)
15/47
Com#arati8e Ana$1sis 9eteen C"on4 5o6 5o#itiam an7 To0s Les /o0rs
I% N0m9er o2 Com#etitors
%hong Kok Ko#itiam located in Klang, Selangor currently do not have anycom#etitor within their area due to the elling o( di6erent #roduct " (or
.ou Le ?our, they have 3 main com#etitor in their area which are, Sri
irwana &aEu Retaurant, RaED Banana Lea( Reataurant and JEo %o6eeSho#
II% Brie2 Des!ri#tion o2 Com#etitors
a C"on4 5o6 5o#itiam "as ) Com#etitors%
9 To0s Les /o0rs To# ( Com#etitors
.% Sri Nirana Ma;0 Resta0rant
Sriirwana &aEu Retaurant i a retaurant that #ecialie in Banana Lea(
Rice which are vaguely #o#ular in the area and it i currently the mot(amou Banana Lea( Rice there -uring #eak hour long line will be
15
-
7/25/2019 English Report Essay (1)
16/47
(ormed outide the retaurant a cutomerD line u# to have a tate o( the(amou Banana Lea( Rice that they o6er "lthough the #roduct old aredi6erent (rom .ou Le ?our, but due to it #o#ularity, it omehow act aa com#etitive nature in the indutry
&% Ra;
-
7/25/2019 English Report Essay (1)
17/47
Baed on it name, JEo %o6ee !oue #ecialie in making rich co6ee a
well a erving (ew baked bread and #atrie -ue to thi reaon, theyare a #art o( the to# com#etitor (or .ou Le ?our mainly becaue o( the#roduct old are imilar and hence (orm a com#etitive threat towardthem
III% Com#etition Strate4ies
C"on4 5o6 5o#itiam Name o2 S"o# To0s Les /o0rs 'TL/
Price and @uality aremaintained to kee# the
cutomer atied,merely to maintain theirregular buine
ProductD variant areke#t minimal andconitent a theyem#haiAe on the @ualityo( the (ood
&anagement kill irened and it i neededto maintain the wel(are o(the long o#eratedbuine
Ho 7o t"e
90sinesses
!om#ete it"t"eir
!om#etitors=
.he ho# i well (urnihedto #rovide an aethetic
look a it i im#ortant (orthe geogra#hical locationo( the ho# which i very#retigiou
Banner are alo #ut u#(or advertiing #ur#oe
Nuality o( the (ood ienured "lo, #oitiveattitude i #ut into#ractice and howntoward cutomer tokee# the cutomercontent and etablih atable relationhi# withcutomer .hi can alohel# to advertie through
word (or goodrecommendation
1:
-
7/25/2019 English Report Essay (1)
18/47
IV% O9sta!$es Fa!e7 91 Ne Firms
C"on4 5o6 5o#itiam Name o2 S"o# To0s Les /o0rs 'TL/
1
-
7/25/2019 English Report Essay (1)
19/47
It i located in an outkirtarea and any new
buinee would only bedicovered and
recogniAed by the localreident taying nearby
Jther than that, it doenot have much obtaclea the buineD owner
already tated that therei no neceity and
intention to com#ete withother
O9sta!$es 2a!e7
91 ne
90sinesses "o
is" to enter
t"eir mar6ets
to7a1= Are t"e1
eas1 or 7i>!0$t to
o8er!ome=
Since .L? ha beeno#erating (or year with
recognition, newbuinee would have
diculty to gainrecognition It would
#rogreively take time togain more cutomer and
revenue
.he rental e$#ene inBangar i relatively high
and that would be aetback a the revenue i
low initially and that wouldcaue them #roblem interm o( gaining #rot
Parking alo caue acrucial #roblem (or thelocation It i normally
#acked during o#eratinghour throughout the dayand #arking area i alway
(ull
V% Nat0re o2 t"e Mar6et
19
-
7/25/2019 English Report Essay (1)
20/47
C"on4 5o6 5o#itiam Name o2 S"o# To0s Les /o0rs 'TL/
)ery mono#olitic due tothe (ood ty#e old *ven
though there are not
many variety o( (ood, a(ew hot elling (ood ucha their co6ee and toat
would be enough todominate the market in
that #articular area
.he #ro$imity o( thelocal Mmainly the enior
citiAen to the ho#
#lay an im#ortant role toregulate their routine
there a a hang7out andtea7time #ot
" (or the (oreigncutomer, it i veryde#endent on the
cutomerD tate andcraving to make an
e6ort to travel to a ruralarea (or the (ood
?"at is t"e
nat0re o2 t"e
mar6et=
Per(ectly com#etitive athe location ugget that
there are many ho#
elling (ood and beveragearound .he #rice do not
a6ect much in uch#retigiou location (or
nearby reident who arewell7(unded
.he demand o( thecutomer are looked into,(or e$am#le0 7 trend and
#o#ularity, aethetic valueo( #roduct, environment
#rovided and healthconciou #roduct Mnot
only (ood
VI% Com#arati8e Ana$1sis S0mmar1 Ta9$e
Com#etiti8e Traits C"on4 5o6 5o#itiam To0s Les /o0rs
2;
-
7/25/2019 English Report Essay (1)
21/47
.% N0m9er o2
Com#etitors
; within the area 3 within the area
&% Barrier to
Entr1 'NeFirms
eak barrier to entry
Barrier to entry i weakbecaue a tated
be(ore buine ownerdo not have anyintention to build
com#etition
Strong barrier to entry
"rea i already known withmany imilar buine thathave already been in thearea longer hence gaining
new cutomer will betough
Start7u# ca#ital i high duethe area, Bangar, having
high rental e$#ene
-iculty in obtaining alicene
(% Di3erentiate
7 or
Stan7ar7ise7Pro70!ts
-i6erentiated Product
Sel(7#roduct are olduch a co6ee mug et
-i6erentiated Product
Provide good cutomerervice
Strategic Location
@% Pri!in4 Poer Price .aker
Fi$ed #rice according tothe market #rice thatare determined by theu##lie and demand
Price .aker
Sho# doe not $ high#rice on their #roduct to
avoid their cutomer(rom witching to other
co6ee ho#
Fi$ed #rice according tothe market #rice that are
determined by the
u##lie and demandRe!ommen7ation
21
-
7/25/2019 English Report Essay (1)
22/47
. C"on4 5o6 5o#itiam
.hi :8 year old co6ee houe can be conidered a very ucce(ul co6eehoue a it ha lated o long .hey o6er ome very rich (rehly brewedco6ee and (reh bread toat a well Becaue o( thi, it attracted manycutomer to thi co6ee houe over the year !owever, im#rovementcould be made to thi :8 year old ho# and here are omerecommendation on how to im#rove it
a F0$$1 0ti$ise t"e 7i4ita$ !as"ierin4 s1stem
Cashier conter at Chong Kok Kopitiam
.he current owner i currently not (ully utiliing the digital cahieringytem and intead i uing the manual way o( managing all the bill Byuing the digital cahiering ytem, they could reduce the waiting time o(
cutomer waiting to #ay
22
-
7/25/2019 English Report Essay (1)
23/47
9 Re7e!orate an7 re#aint t"e interior an7 eterior
Kitchen area that needs toch ps
.hey could do ome u#grade to the #aint Eob o( the entire ho# a it i@uite old and the #aint on the wall are alo Oaking Beide that, theycould alo decorate the interior o( the ho# to make it more attractive andin return thi could hel# them attract more cutomer
23
-
7/25/2019 English Report Essay (1)
24/47
& To0s Les /o0rs
.hi co6ee houe tarted it buine in 199: in South Korea and intodayD time it ha grown into a well know co6ee houe around the world
.hey took the conce#t o( a French bakery and combined it with a co6eehoue to create the modern co6ee houe .hey o6er a variety o( (rehlybaked #atry and bread and alo (rehly brewed co6ee "lthough it i a
(airly new ho# and a nice one too, ome im#rovement could be made toim#rove the ho# and it buine
a E#an7 t"e s"o#
Indoor dining
area at Tos Les !ors
.he current ho# i a little mall and thi caue a #roblem when the ho#i at it #eak hour like lunch and dinner time a there i not enough#ace to #lace a (ew more e$tra table (or the cutomer So bye$#anding the ho#, they could #lace more table and in return be able toerve more cutomer
9 Ha8e more a78ertisements an7 #romotions
24
-
7/25/2019 English Report Essay (1)
25/47
.hey currently only doe their advertiement online which i only at theirFacebook #age .hey hould have more advertiement to rake in a biggercrowd to their ho# ot only could that, having a #romotion once in awhile #otentially increae their #rot a more #eo#le would be attractedby their #romotion
Con!$0sion
"ccording to the com#arative eay, .ou Le ?our which i located
in Bangar )illage i more commercially ucce(ul a com#ared to %hong
Kok Ko#itiam located in Klang %ritical analyi, Eutication, reearch and
the a##lication o( economic #rinci#le have u##orted thi tatement
Firt o( all, they have a very large variety o( #roduct within their
arenal (or .ou Le ?our com#ared to %hong Kok Ko#itiam .ou Le ?ouri conidered a wetern com#any baed on the #roduct and ervice they
#rovide a they have wetern method in #re#aring their drink and (ood
wherea %hong Kok Ko#itiam i a very traditional tyle retaurant erving
#eo#le with drink and (ood we normally nd in a &alayian originated
retaurant .he di6erence between the #remie make them #er(orm
very di6erently in term o( revenue and #rot gain #er annum .he
(actor contributing to thi are in (act that the #ricing o( #roduct and alo
the variety o( #roduct old #lay a big role in di6erentiating both
#remie .ou Le ?our ha a vat inventory o( yield (or cutomer toindulge in uch a di6erent ty#e o( co6ee, baked good and alo avoury
meal (or break(at and lunche Jn the other hand, %hong Kok Ko#itiam
ha a very im#le menu (or cutomer to re(er to and erve the very uual
menu you ee around &alayian ko#itiam retaurant
.he location o( the #remie alo #lay a tremendou role when it
come to bringing in cutomer .ou Le ?our, located in Bangar )illage,
i a very trategic location a it i ituated within a denely #o#ulated
area .hi enable nearby reident to acce the (ollowing ho# with
eae .hough the #arking within the area i limited due to it malltreet, the number o( cutomer viiting i till im#reive %utomer age
range (rom teen to enior and thi wide age grou# em#ower the
abundant Oow o( cutomer to thi #remie For %hong Kok Ko#itiam, the
location i till noticeably trategic a it i located within the buy treet
o( Klang But due to thi #remie being very (ar (rom the main city area, a
contant Oow o( new cutomer are not in their gra# .heir cutomer are
com#oed by motly enior or old #eo#le inhabiting nearby reidence
.here(ore, a large amount in Oow o( cutomer will e@uate to large um
o( revenue and thi could be aid (or .ou Le ?our
25
-
7/25/2019 English Report Essay (1)
26/47
Latly would be the uni@uene o( the #remie a there arenDt a lot
o( ho# imilar to .ou Le ?our a they are a FrenchKorean (ued tyle
bakery, ca( and lunch area that add more to it #o#ularity thu #ulling
more cutomer .hi couldnDt be the ame (or %hong Kok Ko#itiam
becaue there are a lot o( ko#itiam tore nearby it current locationIntead o( #ulling new cutomer, they rely on loyal cutomer to the
retaurant In concluion, both #remie are uni@ue in their own way and
#rovide cutomer di6erent e$#erience whether to e$#erience the
wetern cuiine or more o( a local tyle cuiine
"##endice
0estions an7 Ansers 2rom t"e Inter8ie
Brie2 Des!ri#tion o2 t"e B0siness C"on4 5o6 5o#itiam, 5$an4%
I% Name
%hong Kok Ko#itiam
II Lo!ation
Klang, Selangor
III% N0m9er o2 9ran!"es an7 em#$o1ees
o branche and ha 15 em#loyee
IV% Main #ro70!ts #ro8i7e7
%o6ee, .oat Bread and *gg
V% ?"en 7i7 t"e 90siness starte7=
194;
VI% ?"o are t"e 2o0n7ers o2 t"e 90siness=
Khoo %hong Kok and %hai %hoo
28
-
7/25/2019 English Report Essay (1)
27/47
VII% ?"at as t"eir moti8e's 2or startin4 t"e 90siness=
.o work together a a grou# o( (riend to etablih a buinetogether that could lat (or a long #eriod o( time
VIII% T"eir re!ent 7e8e$o#ment
'i%e% ?"at "as t"e 90siness a!!om#$is"e7 an7 "at are t"e!"an4es t"at "as o!!0rre7 2or t"e #ast 1ears
%hong Kok Ko#itiamD buine ha bloomed into one o( the betknown co6ee ho# in the neighbourhood "chieving :5 year in thebuine, they had gained many regular cutomer whom arecontantly u##orting them (or the #at : Q decade " (or theirrecent develo#ment, the ho# had intalled a %%.) controlledytem located inide the ho#
2:
-
7/25/2019 English Report Essay (1)
28/47
Com#arati8e Ana$1sis o2 t"e B0siness
.% N0m9er o2 !om#etitors in t"eir res#e!ti8e 4eo4ra#"i!a$
mar6ets
; %om#etitor
&% Besi7es 90siness !om#etitors, "at are t"e ot"er !"a$$en4es
2a!e7=
.o enure new cutomer will come back and contantly viit theirho#, %hong Kok Ko#itiam (ace a challenge to enure their @ualityo( (ood and ervice are alway in the bet @uality (or the #at :5
year
(% Brie2 9io o2 ea!" 90siness< to# ( !om#etitors 'E%4% ?"o are
t"e1= ?"at are t"eir #ro70!ts= et!%
o bio (or buineD to# 3 com#etitor due to having no com#etitorat their area
@% Ho 7o t"e 90siness !om#ete it" t"eir !om#etitors= ?"at
strate4ies ereare 0se7 an7 "o s0!!ess20$ are t"e1=
o com#etitor are (ound that would harm their buine in theirarea "lo, trategie that are ued in their buine are alwayenuring the #roduct and ervice are in the bet (rehne and inhigh @uality (or their cutomer Furthermore, em#loyee are all(riendly and alway #ut their cutomer a their rt #riority givingthem a welcoming (eel whenever they would viit their ho# .hetrategie ued by their buine are reaon why their buine aretill running a(ter :5 year, in addition with the good image thatthey would alway #ortray
2
-
7/25/2019 English Report Essay (1)
29/47
+% Ne 90siness< "o is" to enter t"eir mar6et, 2a!es "at
6in7 o2 o9sta!$es= Is it eas1 or 7i>!0$t= ?"1=ewcomer to the market hould be mentally and #hyically#re#ared a long hour are needed to be in the #roce .hi ibecaue ho# owner are re#onible (or the a(e kee#ing o( their
ho# a well a their em#loyee hence, they mut alway be #reentin the ho# Furthermore, they would need to build goodrelationhi# with the u##lier (or their material they would needto enure they would receive the one that are bet @uality "lo,oberving the market #rice and the #rice et by the com#etitor ian im#ortant te# to ee how and what #ricing are uitable (or theirbuine Latly, thi ty#e o( buine i motly uitable (orindividual who are intereted and have knowledge in the (ood Hbeverage market a it will be a dicult and mundane tak
APPENDI II: List o2 Inter8ie 0estions%
.% Can 1o0 intro70!e 1o0rse$2=I am the 4thgeneration owner o( %hong Kok Ko#itiam and I am a
tudent who work #art time in my (amily buine
&% ?"en as 1o0r 90siness 2o0n7e7=It wa (ound in the year 194; and lat year M2;15 we celebrated
our :5thanniverary
(% Can 1o0 4i8e a 9rie2 "istor1 o2 1o0r 90siness=&y great7great grand(ather o#ened thi buine with hi (riend
back then and now it i o#erated by my aunt
@% ?"at as t"e !on!e#t 9e"in7 t"e 90siness=.he conce#t wa Eut a bunch o( (riend who wanted to o#en a
Ko#itiam buine
+% Ho man1 o>!e 9ran!"es stores 7o 1o0 "a8e=
o branch currently
*% Ho man1 or6ers are t"ere !0rrent$1=15 worker
% ?"at are 1o0r main #ro70!ts or ser8i!es=Jur main #roduct are co6ee, toat bread and kam#ong egg
% ?"o are 1o0r !0stomers=Jur cutomer are mainly %hinee who are o( middle7aged to enior
citiAen
% ?"at is 1o0r 90siness ann0a$ re8en0e 40re=Jur revenue i over R& 5;,;;; without 'S.
29
-
7/25/2019 English Report Essay (1)
30/47
.)% Are t"ere an1 7i>!0$ties t"at 1o0 are 2a!in4 noa7a1s= I2
so, "at are t"e1=Lack o( management kill
..% ?"o are 1o0r to# ( !om#etitors in t"is 90siness=.here are no nearby com#etitor a the ho# in the area are all o(
di6erent #roduct old
.&% ?"at time 7oes 1o0r 90siness starts o#eratin4 an7 "en
7oes it !$ose=*very day (rom 803;am780;;#m
.(% Does t"e s0rro0n7in4 !om#etitors a3e!t 1o0r #ri!in4=o com#etitor are (ound o the #ricing i not a6ected
.@% Do 1o0 7o an1 6in7 o2 a78ertisin4 in or7er to #romote 1o0r
90siness=o advertiing i done to #romote our buine
.+% Are 1o0 #$annin4 to $a0n!" an1 ne #ro70!ts=o we would like to tay conitent o( what we are right now
.*% ?"at are t"e 20t0re #$ans 1o0 "a8e 2or 1o0r 90siness=e had a #lan to o#en a new branch but due to lack o( worker it
wa not done
3;
-
7/25/2019 English Report Essay (1)
31/47
Brie2 Des!ri#tion o2 t"e B0siness To0s Les /o0rs, Ban4sar
I% Name
.ou Le ?our
II% C0rrent Lo!ation
Bangar, Kuala Lum#ur
III% N0m9er o2 9ran!"es an7 em#$o1ees
4 branche within &alayia and over 4;; branche around theworld %onit o( 13 worker
IV% Main #ro70!ts #ro8i7e7
%o6ee, Bread, %ake and other andwiche
V% ?"en 7i7 t"e 90siness starte7=
.hi branch o#ened 3 year ago M2;13 but the (ranchie tartedin 19 year ago M199:
VI% ?"o are t"e 2o0n7ers=
Korean com#any, %? 'rou#
VII% ?"at as t"eir moti8e's 2or startin4 t"e 90siness=
.o bring about French7"ian baked (ood a well erving weterntyle co6ee to citiAen o( South Korea
VIII% T"e re!ent 7e8e$o#ments
'i%e% ?"at "as t"e 90siness a!!om#$is"e7 an7 "at aret"e !"an4es t"at "as o!!0rre7 2or t"e #ast 1ears
31
-
7/25/2019 English Report Essay (1)
32/47
.ou Le ?our ha been u# and running (or the #at 3 year nowand ha received many com#liment (rom their cutomer!ence, they have been contantly doing better every day (or thebetter o( their cutomer and thi wa the bigget
accom#lihment "longide, with only a recent tart7u# they areha##y that their buine are going well till thi day
Com#arati8e Ana$1sis o2 t"e B0siness< Com#etiti8e Traits
.% N0m9er o2 !om#etitors in t"eir res#e!ti8e 4eo4ra#"i!a$
mar6ets
3 com#etitor
&% Besi7es 90siness !om#etitors, "at are t"e ot"er !"a$$en4es
2a!e7=
.o enure newcomer who viited their ho# will return andcontantly viit their ho#, .ou Le ?our undergoe the challengeo( #roviding (reh baked good a well (rehly brewed and high@uality co6ee to the cutomer Jther than that, coming u# withnew idea (or the deign o( their #ackaging are alo a challenge acutomer will tend to #urchae with #ackage that are more
#reentable
(% Brie2 9io o2 ea!" 90siness< to# ( !om#etitors 'E%4% ?"o are
t"e1= ?"at are t"eir #ro70!ts= et!%
a JEo %o6ee Sho# %o6ee are their main #roduct a well aerving (ew bread and #atrie
b RaED Banana Lea( Retaurant S#ecialie in elling banana lea(rice
c Sri irwana &aEu Retaurant &ot #o#ular banana lea(retaurant in the area
@% Ho 7o t"e 90siness !om#ete it" t"eir !om#etitors= ?"at
strate4ies ereare 0se7 an7 "o s0!!ess20$ are t"e1=
For the #at 3 year a(ter o#ening their branch, the buine habeen doing well mainly becaue it i a (amou brand that gettingcutomer were @uite eay although there were time when in the
early month o( o#ening that it wa dicult becaue their (ranchiewa not o #o#ular in the area Furthermore, .ou Le ?our alway
32
-
7/25/2019 English Report Essay (1)
33/47
#rovide a warm and welcoming ervice to their cutomer Latly,the ue o( advertiing through the internet in Facebook are one o(the way they became more known and ucce(ul
+% Ne 90siness< "o is" to enter t"eir mar6et, 2a!es "at
6in7 o2 o9sta!$es= Is it eas1 or 7i>!0$t= ?"1=
BuineD who do wih to enter their market will (ace many kindDobtacle &any o( which are being el(7#re#ared in the work load
that they will (ace in the (uture .hi i becaue every new buinere@uire a lot o( mental and #hyical #re#aration a long hour areto be endured Furthermore, develo#ing key relationhi# withu##lier i a tak a they would need to make the ingredient theyreceive are o( it highet @uality Jther than that, a huge amount o(ca#ital i needed to o#en u# a co6ee ho# and co6ee bean are notchea# Latly, going (or thi eld o( market ha it own level o(diculty de#ending on the interet and dedication the individual iready to (ace
33
-
7/25/2019 English Report Essay (1)
34/47
APPENDI II: List o2 Inter8ie 0estions%
.% Can 1o0 intro70!e 1o0rse$2=
&y name i 'ino and I am working a a Barita here I have beenworking here (or two year now
&% ?"en as 1o0r 90siness 2o0n7e7=
It wa develo#ed in &alayia 3 year ago
(% Do 1o0 nee7 an1 s#e!i! 6no$e74e in or7er to start t"is
90siness=
*m#loyee are re@uired to know how to do everything that are
re@uired to kee# the ho# in it bet @uality Jnly #ro(eional areallowed to be in the kitchen and baking area
@% Can 1o0 4i8e a 9rie2 "istor1 o2 1o0r 90siness=
.ou Le ?our i a Korean com#any but took u# French word (ortheir name It wa rt (ound and etablihed in th year 199: inSouth Korea
+% Ho man1 9ran!"es stores 7o 1o0 "a8e=
In &alayia, there are only 4 .here are over 4;; in the world
*% ?"at are 1o0r main #ro70!ts or ser8i!es=
Jur main #roduct are bread, cake, co6ee and variou other(ood
% ?"o are 1o0r !0stomers=
%utomer conit mainly o( mother, young #ro(eional and
individual o( late 2;D and above
34
-
7/25/2019 English Report Essay (1)
35/47
% ?"at is 1o0r 90siness ann0a$ re8en0e 40re=
.he revenue i about R&2;;,;;; #er month
% ?"o are 1o0r to# ( !om#etitors in t"is 90siness=
.he to# 3 com#etitor are 2 banana lea( ho# nearby and JEo%o6ee Sho# which i the main com#etitor
.)% Do 1o0 7o an1 6in7 o2 a78ertisin4 in or7er to #romote
1o0r 90siness=
So (ar we only do advertiing through Facebook
..% ?"at 7oes t"e 20t0re "o$7 2or 1o0r 90siness=
!o#e(ully by thi year, we can ucce(ully o#en a new branch
.&% ?"at 7i>!0$ties 1o0 2a!e7 "en 1o0 starte7 0# 1o0r
90siness an7 a2ter 1o0 starte7 0# 1o0r 90siness=
Starting u# the buine, getting cutomer wa not that hard .hebigget diculty wa that thi (ranchie tarted un#o#ular "t rt itwa hard but we are doing better every day
.(% ?"at are 1o0r re!ent 7e8e$o#ments or
a!!om#$is"ments 1o0 "a7 in 1o0r 90siness=
-oing better day by day and (ullling the cutomerD need are thebigget accom#lihment that we achieve contantly
35
-
7/25/2019 English Report Essay (1)
36/47
APPENDI
.hi a##endi$ include a com#ilation o( interview document and #hotoo( the two co6ee ho# howing the contrat between the olden day andmodern day co6ee ho# It alo include in(ormation o( their re#ectivecom#etitor that were recorded in the #roce o( invetigating, analyingand com#aring both buinee
a C"on4 5o6 5o#itiam, 5$an4, Se$an4or
Front view o
the shop
38
-
7/25/2019 English Report Essay (1)
37/47
Inside view
o the shop
Interviewers together with the "thgeneration owner
3:
-
7/25/2019 English Report Essay (1)
38/47
#orker making $teh%
9 To0s Les /o0rs, Ban4sar, 50a$a L0m#0r
3
-
7/25/2019 English Report Essay (1)
39/47
Men at Tos Les !ors
&ispla' o assorted cake sold there
39
-
7/25/2019 English Report Essay (1)
40/47
The (aking area o Tos Les !ors
)tside *iew ) the shop
4;
-
7/25/2019 English Report Essay (1)
41/47
Min0tes o2 Meetin4 .
Date: 5th
?anuary 2;18Time: 20;;#m 303;#mVen0e: %ollaboration Room 1, .aylor /niverity
Library
Atten7ees:
Name o2 Gro0#
Mem9ers
T0toria$ Gro0# Ro$e
Kok Ka Shing Friday 20;;740;;#m LeaderKimberley Fay Bernard
Lo
Friday 20;;740;;#m "
+eong Poh Ling Friday 20;;740;;#m "%hiang Lin %hew Friday 20;;740;;#m "+a# %hoe !oong Friday 20;;740;;#m "
Randall &artin 'uta( Friday 20;;740;;#m "%hin %heong Soon Friday 20;;740;;#m "
Min0tes:
No% A!ti8it1 A!tions Ta6en
B1
Detai$s
.% Introduction Kok Ka Shing Brie(ed on theaignment and takneed to be done (or
the ubmiionre@uirement
&% Reearch "ll &ember *ach reearched onbuine that are
bet ued to (ocu on(% -icuion "ll &ember "ll member gave
their #oint ando#inion and on what
ty#e o( buine to(ocu on
@% )oting Seion "ll &ember .o# 3 choice were#icked out and eachmember gave their
vote on whichbuine i uitable
+% %oncluion Kok Ka Shing %oncluded alldicuion and made
the nal deciionbaed on the number
o( vote
41
-
7/25/2019 English Report Essay (1)
42/47
%onrmed ne$tmeeting eion
*% *nd "ll &ember &eeting adEourned
Min0tes o2 Meetin4 &
Date: :th?anuary 2;18Time: 20;;#m 30;;#m
Ven0e: %ollaboration Room 1, .aylor /niverityLibrary
Atten7ees:
Name o2 Gro0#
Mem9ers
T0toria$ Gro0# Ro$e
Kok Ka Shing Friday 20;;740;;#m LeaderKimberley Fay Bernard
LoFriday 20;;740;;#m "
+eong Poh Ling Friday 20;;740;;#m "%hiang Lin %hew Friday 20;;740;;#m "
+a# %hoe !oong Friday 20;;740;;#m "Randall &artin 'uta( Friday 20;;740;;#m "%hin %heong Soon Friday 20;;740;;#m "
Min0tes:
No% A!ti8it1 A!tions Ta6en
B1
Detai$s
1 Introduction Kok Ka Shing Brie(ed on themeeting to#ic andaigned work to
each member2 Reearch "ll &ember Reearched (or
common interview@uetion and how%o6ee Sho# areconducted
3 -icuion "ll &ember -icued andnalie the interview@uetion
Set the interview
date
42
-
7/25/2019 English Report Essay (1)
43/47
'ave out work (orthe interviewer toeach memebr
4 Setting the"##ointment
Kok Ka Shing Shing madea##ointment to
meet with theinterviewee on the9tho( ?anuary 2;18 inthe a(ternoon
5 Planning theItinerary
"ll &ember *veryone #lannedthe itinerary (or theinterview
8 -elegation o(ork
Kok Ka Shing -elegated individualEob to eachmember evenly toenure mooth
eion in theinterview
: %oncluion Kok Ka Shing Reca# on everythingthat ha beendicued
-
7/25/2019 English Report Essay (1)
44/47
Min0tes o2 Meetin4 (
Date: 9th?anuary 2;18Time: 10;;#m 30;;#m
Ven0e: %hong Kok Ko#itiam, Klang, Selangor
Atten7ees:
Name o2 Gro0#
Mem9ers
T0toria$ Gro0# Ro$e
Kok Ka Shing Friday 20;;740;;#m LeaderKimberley Fay Bernard
LoFriday 20;;740;;#m "
+eong Poh Ling Friday 20;;740;;#m "%hiang Lin %hew Friday 20;;740;;#m "+a# %hoe !oong Friday 20;;740;;#m "
Randall &artin 'uta( Friday 20;;740;;#m "%hin %heong Soon Friday 20;;740;;#m "
Min0tes:
No% A!ti8it1 A!tions Ta6en
B1
Detai$s
1 Introduction Kok Ka Shing Short brieng on theaigned work
2 -icuion "ll &ember Revied on thein(ormation that wa
gathered
"nalye and
44
-
7/25/2019 English Report Essay (1)
45/47
-
7/25/2019 English Report Essay (1)
46/47
1 Introduction Kok Ka Shing Short brieng on theaigned work
2 -icuion "ll &ember Revied on thein(ormation that wa
gathered
"nalye andinter#ret the
in(ormation gathered3 Reearch "ll &ember *$tra reearch wa
conducted to u##ortin(ormation that wa
gathered (or theinterview
4 "nnouncement Kok Ka Shing .here wa a changedin #lan, original
interviewee wabuy at the momentand oon changed to
interviewing thebarita
5 %oncluion Kok Ka Shing Reca# on alldicued matter
8 *nd "ll &ember &eeting adEourned
Re(erence
%hong Kok Ko#itiam -ocumentary &arch 2;14 M2 "#ril 2;14 ?utine *ehtt#0wwwyoutubecomwatchvTa4JBdh+rr/I
-anial RadAmi M2;14 Retrieved Form ebite0htt#0wwwbuineinidermythe7growing7market7o(7mall7co6ee7ho#7in7aiaUy5eFeJEE@d$(m"k9:
*dward RaEendra M12 -ecember 2;15 1; #lace to viit in Klang .he StarJnline Retrieved Form ebite
htt#0tlEcommy
Khuhbu ShahM3; -ecember 2;15 Paterie born in France, raied in SouthKorea *".*R Retrieved From ebite
&arkman *lli M2;;4 .he %o6ee !oue /nited Kingdom0 Jrion Publihing Firt*dition edition
&ichael Backman M2;;8 Retrieved Form ebite0
htt#0wwwtheglobalitcomaia7co6ee7ho#7revolution
48
http://www.businessinsider.my/the-growing-market-of-small-coffee-shops-in-asia/#y5eFeOjWjqdxfmAk.97http://www.businessinsider.my/the-growing-market-of-small-coffee-shops-in-asia/#y5eFeOjWjqdxfmAk.97http://tlj.com.my/http://www.eater.com/authors/khushbu-shahhttp://www.theglobalist.com/asias-coffee-shop-revolution/http://www.businessinsider.my/the-growing-market-of-small-coffee-shops-in-asia/#y5eFeOjWjqdxfmAk.97http://www.businessinsider.my/the-growing-market-of-small-coffee-shops-in-asia/#y5eFeOjWjqdxfmAk.97http://tlj.com.my/http://www.eater.com/authors/khushbu-shahhttp://www.theglobalist.com/asias-coffee-shop-revolution/ -
7/25/2019 English Report Essay (1)
47/47
Ste(anie S#encer M2;;9 Retrieved From ebite0 htt#0ineedco6eecomthe7co6ee7houe7a7hitory
illiam !/ker M2;12 "ll "bout %o6ee /nited State0 "dam &edia "bridgededition
/lla !eie M199: %o6ee and co6eehoue /nited State0 Schi6er Publihing
http://ineedcoffee.com/the-coffee-house-a-history/http://ineedcoffee.com/the-coffee-house-a-history/http://ineedcoffee.com/the-coffee-house-a-history/http://ineedcoffee.com/the-coffee-house-a-history/