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English Innovation,Education & Programs

CURR

ICUL

UMEntrepreneurship 521A

May 23, 2017

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2017Prince Edward Island

Department of Education, Early Learning and Culture

Holman Centre250 Water Street, Suite 101

Summerside, Prince Edward Island Canada, C1N 1B6Tel: (902) 438-4130Fax: (902) 438-4062

princeedwardisland.ca/curriculum

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In order to fully understand an SCO, it is important to understand how the learning is representa ve of both the cogni ve and knowledge process dimensions.

Cogni ve Process Dimension

The cogni ve process dimension represents a con nuum of increasing cogni ve complexity, from lower order thinking skills to higher order thinking skills. The verb that begins a specifi c curriculum outcome represents the cogni ve process dimension. The verbs listed under each cogni ve process dimension represents the specifi c verbs used for SCOs or AIs within this course. There is also a subject specifi c defi ni on of each cogni ve process dimension that relates directly to business studies.

Curriculum Delivery

Explana on of Cogni ve Level

Remembering Retrieve relevant knowledge from long-term memory; recall

Students can defi ne terminology and locate informa on related to business studies.

Understanding Construct meaning from instruc onal messages including oral, wri en, and graphic communica on.

explain, describe, discuss Students can describe and/or explain the concepts, func ons, and processes of business.

Applying Carry out or use a procedure in a given situa on.

use, demonstrate, ex-hibit, support, calculate, calculate, raise, track, prepare, maintain

Students can execute a given task or problem. Students are given the opportunity to deepen their understanding of concepts and processes by prac sing their skills. Students can also access informa on related to the task or problem and communicate the procedure they are engaged in.

AnalysingBreak material into cons tuent parts and determine how parts relate to one an-other and to an overall structure or purpose. Make inferences and fi nd evidence to support generaliza ons.

analyse, examine, ex-plore, inves gate, test, refl ect, implement

This is an extension of understanding where students learn to determine the rel-evant or important pieces of a message, the ways in which the pieces of a message are organized, and the underlying purpose of the message.

Evalua ng Make judgments based on criteria and standards.

evaluate, self-evaluate, refi ne, incorporate, estab-lish, predict, revise

Students can make decisions and judgements related to business informa on. Students should be able to interpret business informa on and make recommenda ons supported by evidence, criteria, and standards.

Crea ng Put elements together to form a coherent or func onal whole; generate new ideas, products, or ways of viewing; reorganize elements into a new pa ern or structure.

create, develop, imple-ment, brainstorm, form, design

Students can recognize opportuni es to pursue new or enhance exis ng ideas, concepts, and products. Students can develop solu ons to complex problems. The crea ve process involves problem representa on, solu on planning, and solu on execu on.

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Curriculum Delivery

Knowledge Process Dimension

The knowledge process dimension classifi es four types of knowledge learners may be expected to acquire or construct, ranging from concrete to abstract. The noun included in a specifi c curriculum outcome represents the cogni ve process dimension.

KNOWLEDGE DIMENSION DESCRIPTIONS and EXAMPLESFactual

The basic elements students must know to be acquainted with a

discipline of solve problems

KNOWING THAT

• knowledge of terminology (e.g., business vocabulary)

• knowledge of specifi c details and elements (e.g., elements of a balance sheet)

Conceptual

The interrela onship among the basic elements within a larger structure that enables them to

func on together

KNOWING WHAT and WHY

• knowledge of classifi ca ons and categories (e.g., types of business ownership)

• knowledge of principles and generaliza ons (e.g., accoun ng principles)

• knowledge of theories, models, and structures (e.g., demand and supply)

Procedural

How to do something, methods of inquiry, and criteria for using skills,

algorithms, techniques, and methods

KNOWING HOW

• knowledge of subject-specifi c skills and algorithms (e.g., skills used when calcula ng fi nancial ra os)

• knowledge of subject-specifi c techniques and methods (e.g., journalizing in the two-column general journal)

• knowledge of criteria for determining when to use appropriate procedures (e.g., criteria used to judge the feasibility of using a par cular method to es mate business costs)

Metacogni ve

Knowledge of cogni on is general as well as awareness and knowledge of

one’s own cogni on

KNOWING HOW TO KNOW

• strategic knowledge (e.g., knowledge of outlining and planning the collec on of primary market research)

• knowledge about cogni ve tasks, including appropriate contextual and condi onal knowledge (e.g., knowledge of the skills required to become an entrepreneur)

• self-knowledge (e.g., awareness of one’s own knowledge level)

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Taxonomy Table

Combining the cogni ve process dimension and the knowledge dimension into one table, a Taxonomy Table, helps teachers to visualize the overall expecta ons of a course. As teachers refl ect deeply and collaborate with each other to iden fy the types of knowledge required by each outcome, they will be be er able to plan what student achievement will look, sound, and feel like in the learning environment. This clear visualiza on of the desired results (i.e., evidence of achievement of outcomes) assists teachers in planning learning experiences that will lead to student achievement of the outcome at the targeted level.

In the table below, Bloom’s six cogni ve levels are grouped into Level 1, Level 2, and Level 3. Since in prac ce, the increasing complexity of cogni on is a con nuum rather than a series of clearly delineated skills, this grouping into three more generalized levels, can be used to facilitate the development of assessments. It is recognized that these three levels may also overlap.

COURSE FACTUAL CONCEPTUAL PROCEDURAL METACOGNITIVE

LEVE

L 1

REMEMBERING

UNDERSTANDING

LEVE

L 2

APPLYING SCO 2.1

ANALYSING SCO 1.1

LEVE

L 3

EVALUATING SCO 1.3 SCO 1.2SCO 3.8

CREATING SCO 3.4

SCO 3.1SCO 3.2SCO 3.3SCO 3.5SCO 3.6SCO 3.7SCO 3.9

Curriculum Delivery

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Unit 1

Unit 1: Exploring Entrepreneurship

SCO

1.1 Fundamental Entrepreneurship Concepts

1.2 A ributes, Skills, Characteris cs and Contribu ons of Entrepreneurs

1.3 Ethics, Social Responsibility, and Sustainability

Students will be expected to ...

• examine various concepts of entrepreneurship

• evaluate the a ributes, skills, characteris cs, and contribu- ons of entrepreneurs

• evaluate the importance of ethics, social responsibility, and sustainability within an entrepreneurial/business context

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Entrepreneurship

Achievement Indicators

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Students who have achieved this outcome should be able to

Exploring Entrepreneurship

Examine various concepts of entrepreneurship.

SCO 1.1 Fundamental Entrepreneurship Concepts

1.1.1 use the following vocabulary appropriately: entrepreneurship, entrepreneur, enterprising person, inven- on and innova on

1.1.2 explore the diverse applica ons of entrepreneurship (e.g., for profi t, not for profi t; large scale, small scale; local, na onal, interna onal; sole proprietorship, partnership, corpora on)

1.1.3 explain the various types of business organiza ons (e.g., sole proprietorship, partnership, corpora on) and business processes (e.g., marke ng, fi nance, opera ons)

1.1.4 describe the characteris cs commonly related to entrepreneurial success as well as the characteris cs that may impede success

1.1.5 explore the resources and supports available to entrepreneurs

1.1.6 discuss the important and changing role that entrepreneurs play in the economy and society

1.1.7 inves gate the infl uence and impact of poli cal, economic, societal and cultural norms on becoming an entrepreneur (e.g., culture, socio-economics, educa on, gender, age and religion)

1.1.8 examine entrepreneurial pathways and how enterprising skills can be applied to various careers and oc-cupa ons that interest you (e.g., informa onal interviews, myBlueprint)

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1.1

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Entrepreneurship


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1.2.1 describe some of the key a ributes, skills, and characteris cs commonly associated with entrepreneurs

1.2.2 describe the opportuni es, risks, benefi ts, and challenges associated with entrepreneurship

1.2.3 describe the contribu ons entrepreneurs make to our society (i.e., local, provincial, na onal, interna- onal)

1.2.4 examine profi les of past (historical) and present entrepreneurs in a variety of contexts

1.2.5 evaluate cases, current events, and scenarios associated with entrepreneurship

1.2.6 self evaluate their personal a ributes, skills, and characteris cs related to entrepreneurship

Evaluate the a ributes, skills, characteris cs, and contribu ons of entrepreneurs.

SCO 1.2 A ributes, Skills, Characteris cs and Contribu ons of Entrepreneurs


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1.3

Evaluate the importance of ethics, social responsibility, and sustainability within an entrepre-neurial/business context.

1.3.1 explain the importance of incorpora ng ethical prac ces and social responsibility when opera ng an entrepreneurial/business venture

1.3.2 explain social entrepreneurship

1.3.3 examine some of the key laws, standards, and regula ons related to owning and opera ng a business

1.3.4 examine the importance, limita ons, and complexity of intellectual property (i.e., legal rights and re-sponsibili es, various types (e.g., trademarks, copyrights, patents)

1.3.5 analyse controversial business issues and prac ces (e.g., business scandals, environmental impact, insider trading, and fraud)

1.3.6 evaluate the perspec ves of self and others regarding opinions/cases related to business ethics and social responsibility

SCO 1.3 Ethics, Social Responsibility, and Sustainability


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Unit 2

Unit 2: Demonstra ng Enterpreneurial Skills

SCO

2.1 Demonstrate Entrepreneurial Skills, A ributes, and Characteris cs


• demonstrate the skills, a ributes and characteris cs of successful entrepreneurs

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Demonstrate the skills, a ributes and characteris cs of successful entrepreneurs.

2.1.1 explain strategies that can facilitate group eff ec veness (e.g., establishing a shared vision and goals, establishing a confl ict resolu on process, assuming roles, building consensus)

2.1.2 demonstrate the ability to work eff ec vely within a group (e.g., demonstra ng commitment to the group process by abiding by group norms and processes, taking responsibility for carrying out tasks as-signed by the group, sharing knowledge and exper se, building on the ideas of others; maintaining the cohesiveness of the group by working collabora vely, apprecia ng diff erences in people, being respect-ful of individuals and their contribu ons to the task)

2.1.3 describe characteris cs of conduc ng an eff ec ve mee ng (e.g., mee ng format and structure, agenda, ac on items, minute taking

2.1.4 describe eff ec ve and non-eff ec ve verbal and nonverbal communica on and the impact of both in a variety of contexts

2.1.5 demonstrate eff ec ve communica on skills and strategies (e.g., expressing ideas, listening and respond-ing to others, recognizing and understanding non-verbal signals and body language, running an eff ec ve mee ng)

2.1.6 explain the decision making, goal se ng, and problem solving processes

2.1.7 demonstrate the ability to make informed decisions, set goals, and solve problems

2.1.8 describe eff ec ve organiza onal and me managment skills

2.1.9 demonstrate the ability to use organiza onal and me managment skills

2.1.10 exhibit ownership for personal ac ons and act ethically and responsibly

2.1.11 use cri cal and crea ve thinnking skills

2.1.12 demonstrate self-improvement and self-mo va on

SCO 2.1 Demonstrate Entrepreneurial Skills, A ributes, and Characteris cs

Demonstrating Enterpreneurial Skills

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3.1, 3.2, 3.3, 3.5, 3.6, 3.7,3.9

Unit 3

Unit 3: Entrepreneurship in Ac on

SCO

3.1 Venture Team

3.2 Venture Idea

3.3 Market Research

3.4 Brand Iden ty

3.5 Financial Plan

3.6 Opera onal Plan

3.7 Marke ng Plan

3.8 Safety and Risk Management

3.9 Venture Plan and Presenta on


• facilitate the planning and development of their venture team

• develop an idea for a viable venture(s)

• develop and implement a market research plan, using technology, to support their venture(s)

• develop a brand iden ty for their venture(s)

• develop and implement a fi nancial plan for their venture(s)

• develop and implement an opera onal plan for their venture(s)

• develop and implement a marke ng plan for their venture(s) - 4 P’s of Marke ng

• evaluate current safety and risk management guidelines and procedures related to their venture(s)

• produce and present, using technology, their venture plan(s)

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3.1.1 explore the strengths of all members of their team

3.1.2 evaluate how each team member will eff ec vely u lize their strengths in various leadership/manage-ment roles

3.1.3 develop group norms

3.1.4 develop strategies for decision making and overcoming confl ict

3.1.5 develop the roles and responsibili es of each team member with the understanding that these may change throughout the process

3.1.6 refl ect on and refi ne the development of their venture team

Facilitate the planning and development of their venture team.

SCO 3.1 Venture Team

Entrepreneurship in Action

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Develop an idea for a viable venture(s).

3.2.1 explore condi ons, problems, needs, and trends that may give rise to opportuni es

3.2.2 brainstorm a list of opportuni es, across a variety of contexts, related to needs, wants or problems

3.2.3 brainstorm ideas that address their opportuni es

3.2.4 evaluate their top ideas for a venture by comple ng a SWOT analysis (factors to consider: fi nancial viability, availability of start-up capital, size of target market, technological feasibility, suitability for their personal skills and interests, legal requirements)

3.2.5 incorporate feedback from others to support which idea to select for a venture

3.2.6 form a consensus on the idea to move forward with

SCO 3.2 Venture Idea


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3.3

3.3.1 describe the characteris cs of eff ec ve research and its value for business

3.3.2 explore various methods and strategies to conduct reliable and valid market research

3.3.3 explore the various tools appropriate to collect, record, and analyse market data

3.3.4 design a framework for collec ng market research for their venture

3.3.5 evaluate their market research framework to ensure reliability and validity

3.3.6 collect ongoing market research for their venture

3.3.7 analyse the data obtained from their market research

3.3.8 develop recommenda ons based on their data collec on and analyses that informs decisions for their venture (i.e., defi ning target market(s), decisions surrounding the four Ps)

Develop and implement market research, using technology, to support their venture(s).

SCO 3.3 Market Research


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3.4.1 use the following vocabulary appropriately: brand iden ty, mission statement, vision statement, slogan, and logo

3.4.2 form consensus regarding their key venture values and goals

3.4.3 develop a mission and vision statement for their venture

3.4.4 create a name for their venture

3.4.5 explore the image you would like to maintain as a business

3.4.6 develop a slogan and logo for their venture

3.4.7 describe the need for fl exibility and adaptability while developing their brand iden ty

3.4.8 incorporate feedback from others to support their brand iden ty

Develop a brand iden ty for their venture(s).

SCO 3.4 Brand Iden ty


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3.5

3.5.1 examine the purpose and components of a fi nancial plan (e.g., fi nancial statements, forecasts, break-even analysis, ra onale for fi nancial decisions)

3.3.2 explore the various tools appropriate to prepare various components of a fi nancial plan

3.5.3 explore sources of fi nancing for a venture

3.5.4 examine strategies to minimize costs and maximize revenue and profi ts

3.5.5 calculate the break-even point for their product or service

3.5.6 establish fi nancial goals for their venture (e.g., projected fi nancial statements, reaching break-even point, projected profi t levels, return on investment, market share)

3.5.7 calculate the start-up capital needed for their chosen venture

3.5.8 raise capital for their venture using suitable source(s) (e.g., issue stock, take a loan, personal funds)

3.5.9 track all fi nances involved in their business venture

3.5.10 prepare fi nancial statements for their venture (i.e., balance sheet and income statement)

3.5.11 refl ect on and refi ne the execu on of their fi nancial plan based on feedback and experience

Develop and implement a fi nancial plan, using technology, for their venture(s).

SCO 3.5 Financial Plan


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3.6

3.6.1 examine the purpose and components of an opera onal plan (e.g., produc on, quality control, sched-uling, rollout)

3.6.2 evaluate where and when work on their venture will be completed

3.6.3 evaluate the goods (e.g., raw materials, supplies, equipment) and poten al suppliers, that are required for their venture

3.6.4 evaluate human resource needs and strategies for their venture

3.6.5 develop a process for produc on or service delivery for their venture

3.6.6 develop inventory procedures (e.g., reorder points, storage, defects)

3.6.7 develop standards to maintain the quality for their product(s) or service(s)

3.6.8 develop customer service standards for their venture

3.6.9 maintain accurate, consistent, and mely records

3.6.10 refl ect on and refi ne the execu on of their opera onal plan based on feedback and experience

Develop and implement an opera onal plan for their venture(s).

SCO 3.6 Opera onal Plan


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3.7

3.7.1 examine the purpose and components of a marke ng plan

3.7.2 evaluate the most appropriate place to deliver and sell their good(s) or service(s)

3.7.3 develop sales and promo onal strategies for their venture (e.g., adver sements and promo ons)

3.7.4 develop a pricing strategy for their product or service (e.g., cost-plus pricing, compara ve pricing, psy-chological pricing)

3.7.5 develop methods to diff eren ate and add value to their good(s) or service(s) (e.g., packaging, slogan, logo, customer service, experience)

3.7.6 use technology to enhance their marke ng plan and strategies

3.7.7 refl ect on and refi ne the execu on of their marke ng plan based on their meline, feedback and experi-ence

Develop and implement a marke ng plan, using technology, for their venture(s) - 4 P’s of Marke ng.

SCO 3.7 Marke ng Plan


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3.8.1 describe current health and safety and risk management responsibili es for their venture (e.g., safety audit, con ngency plan, protec ve equipment, safety training, hazard recogni on)

3.8.2 iden fy poten al injuries and hazards and the related impact before implemen ng their venture (e.g., legal rights and responsibili es)

3.8.3 use current guidelines and procedures (e.g., school board and provincial safety guidelines, procedures for obtaining informed consent, emergency ac on plans) for ensuring the safety of self and others for their venture

3.8.4 develop various methods to maintain eff ec ve health and safety and risk controls for their venture (e.g., establish proceduces for work)

3.8.5 refl ect on and refi ne the execu on of their health and safety and risk management plan based on feed-back and experience

Develop and implement a health and safety and risk management plan related to their venture(s).

SCO 3.8 Safety and Risk Management

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3.9.1 examine the characteris cs and importance of an eff ec ve business plan

3.9.2 develop an overview of their venture plan (e.g., execu ve summary, mission statement, vision, goals)

3.9.3 revise the components of their venture plan (e.g., overview, produc on, marke ng, and fi nancial plans) and use them to produce a complete venture plan

3.9.4 use appropriate informa on technology to enhance their venture plan and presenta on

3.9.5 evaluate the success of the implementa on of their business plan (i.e., strengths, weaknesses, opportu-ni es, threats)

3.9.6 refl ect on your experience by explaining your future interests in pursuing an entrepreneurial pathway

3.9.7 demonstrate the eff ec ve use of business communica on techniques (e.g., presenta ons, business reports, forms, charts, appropriate wri ng and represen ng skills) when developing, carrying out, and presen ng their venture plan

Produce and present, using technology, their venture plan(s).

SCO 3.9 Venture Plan and Presenta on

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