#7LITTLES

LEE NING

0320125

ONG SHI HUI

0320303

LEE ZI YING

0320435

CHONG JIA YI

0320869

LIM ZIA HUEI

0321031

LOONG BO LIN

0321469

HAU HUI YEE

INTRO TO PETS

BUSINESS

EARLY 1700S &

1800S:

STARTED OUT IN

AMERICA

INFORMAL

CAGE BIRD AND

SMALL ANIMAL

#HISTORY

1840S TO 1930S:

BIRD STORE

SPECIALISE

SUPPLIES

&EQUIPMENT

1950:

RODENTS INTRODUCED

FOR SALE

1920:

TROPICAL FISH FIRST

INTRODUCED

#TYPES OF PETS

DESCRIPTION OF

THE BUSINESS

#PET SHOP 1

K9 PET

SHOP# GEORGE TOWN,

PENANG

# HOME-BASED

#BASIC INFO

Location: 268 Macalister

Road,

Georgetown, 10400

Penang,

Malaysia

Number of employee: 3

loading workers and the

rest will be his relatives

such as

daughter and son-in-

law

No. of branches: NO

#DESCRIPTI

ONFOUNDER:

MR. TAN TEIK POH

IN 1998:

K9 PET SHOP

STARTED

IN 1982:

K9 TRAINING

CENTRE

ESTABLISHED

IN 2000:

RELOCATED INTO

3-STOREY

SHOPHOUSE

IN 2005:

EXPANDING OF

BUSINESS

MANAGED BY IVAN

SOON (SON-IN-LAW OF MR.

#PET SHOP 2

PETSMORE.

COM# KLANG VALLEY

# COMMERCIAL

#BASIC INFO

Location: PETSMORE Sdn

Bhd 2-G,

JALAN BULAN BQ U5/BQ

SEKSYEN U5,

BANDAR PINGGIRAN

SUBANG,

40150 SHAH ALAM,

SELANGOR

Number of employee: 51-200

employees

No. of branches: 20

BRANCHES IN KLANG

VALLEY

#DESCRIPTI

ONBRAND FOUNDER:

Mr. SEAN

SAW…ETC.

IN 2003:

FIRST STORE

OPENED

IN 2002:

ONLINE BUSINESS

FIRST OUTLINE

STARTED

NOW:

LARGEST PETS

RETAIL-CHAIN

STORE IN

MALAYSIAIN 2020:

THEIR MISSION TO

ACHIEVE 100

OUTLETS

COMPARITIVE

ANALYSIS

#COMPETITO

RS

#COMPETITORS OF K9 PETS

SHOP

HUANG

CHENG

PETS

SHOP

CHEW

THEAN

YEANG

AQUATIC &

PETS

ALAN’S

PETS

SHOP

#1 HUANG CHENG PETS

SHOP

SERVICE

ONE-STOP

CENTRE

POPULARI

TY

LOW

PETS

PROVIDED

DOGS &

CATS

#2 CHEW THEAN YEANG

AQUATIC & PETS

SERVICE

UNFRIEND

LY

ENVIRON

MENT

COMFORT

ABLE

PETS

PROVIDED

AQUARIU

M PETS

#3 ALAN’S PETS SHOP

SERVICE

FRIENDLY

PRODUCT

S

EXCLUSIV

E

ACCESSO

PETS

PROVIDED

VARIOUS

#COMPETITORS OF PETS

MORE

PETS

LOVER

CENTRE

PETS

WONDERLA

ND

ALAN’S

PETS

SHOP

#1 PETS LOVER CENTRE

SERVICE

PROFESSI

ONAL

POPULARI

TY

LOW

PETS

PROVIDED

SMALL

SIZED PET

#2 PETS WONDERLAND

SERVICE

FRIENDLY

PRODUCT

SCONSULTAT

ION

GROOMING

PRICE

SLIGHTLY

HIGHER

#3 THE PETS FAMILY

SERVICEDEPENDS

ON

CHOSEN

SERVICE

PETS

PROVIDED

VARIOUS

PRICE

AFFORDA

BLE

#COMPETIVE

STRATEGIES

#1 PRICING

#2 ADVERTISEMENT

#3 SELLING POINT

#4 QUALITY OF

SERVICE

#5 VARIETY OF

PRODUCT

SIMILARITIES AND

DIFFERENCES

#SIMILARITIES

#1 MAIN PRODUCTS

PET

FOOD

#2 MISSION

PROVIDE PETS BETTER

LIVING STANDARD

#3 KEY FOUNDER’S

INTEREST

PASSION

TO DOGS

#DIFFERENCES

#1 LOCATION

PENANG KLANG

VALLEY

#2 TYPES OF BUSINESS

HOME

BASED

COMME

RCIAL

#3 NUMBER OF

BRANCHES

NO

BRANCH

ES

MANY

BRANCHES

#4 RELATIONSHIP WITH

EMPLOYEE

FAMILY EMPLOYEE

#5 TYPES OF PET SOLD

DOGS

ONLY

VARIOUS

TYPES

#6 MAJOR PROFITS

PETS

FOOD

PETS

GROOMING

SERVICE

RECOMMENDATION

# K9 PET SHOP

POOR

LOCATION

RESTRICTE

D CHOICES

LACK OF NEW

CUSTOMERS

RELOCATE

SHOP/ ADD

BRANCHES

IMPORT

VARIOUS

BRANDS OF

DOG FOOD

ONLINE

ADVERTISEMEN

T OR FLYERS

# PETS MORE

RESTRICTED

LOCATION IN

KLANG

LACK OF

SKILLED

WORKERS

NOT INVOLVE

IN CHARITY

PROGRAMME

EXPAND

BUSINESS

OUTSTATIO

N

PROVIDE

MORE

TRAINING

ENCOURAGE

CUSTOMER TO

ADOPT PETS

#CONCLUSION