ENGLISH FINAL PRESENTATION
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Transcript of ENGLISH FINAL PRESENTATION
Shen Nung
Name
Achievement Harvested and codified wild
herbal medicine
THE FATHER OF CHINESE MEDICINE
OccupationChinese Emperor
TRADITIONAL CHINESE MEDICINE HALL
Provide one stop traditional
chinese medical treatment
Chinese Physician
Chinese Medical Counter
Provide herbs
Identify patient’s medical condition
MODERN CHINESE MEDICAL HALL
Provide medical treatment
Selling herbal soup sachets , desserts and
teas
Selling western medicine and
miscellaneous goods
HISTORYThe Beginning
Market needs, lack of medical center, job that mostly chinese
do.
The Original Shop The current shop is just
diagonal from the original shop which was destroyed during
WWII.
BRIEF DESCRIPTION
Founder Lee Pak Fong
Opened in 1933 1988 (move after
WWII)
Now Running 4th generation Lee Xi Wen
164B-C, Lebuh Campbell, 10100, Pulau Pinang,
Pulau Pinang, 10200, Malaysia
HISTORY The Beginning
His father started this business due to a strong interest in
chinese medicine.
The Original Shop The shop was originally run
with his two brothers. Due to some conflict, the owner
started his current shop which is located just opposite the
street.
BRIEF DESCRIPTION
Founder Liew Xin
Opened in 1965
Now Running 2th generation: Keen Hing
Jalan Petaling City Centre, 50000 Kuala Lumpur, Wilayah
Persekutuan Kuala Lumpur, Malaysia
All competitors located at the same street
[ Lebuh Campbell ]
Poh Aun Tong
Hai O Enterprise
Berhad
Eu Yan Sang International
Ltd.
COMPETITORS OF CHENG WOH MEDICAL HALL
COMPETITOR #2 HAI O ENTERPRISE
Established 1975
Products: Medicines, Teas, Wines
Source : Manufacturer
COMPETITOR #3 EU YAN SANG
Established 1885
Products: Herbs, Medicines, Food,
Supplements.
Source: Manufacturer
COMPETITORS OF KEEN HING ENTERPRISE
Kien Fatt Medical Store
Yong Fong Thai
Sdn.Bhd.
Located at the busy walkway of Petaling Street
These shop were very closed to each other.
COMPETITOR #1 KIEN FATT MEDICAL STORE
Established1967
Category: Traditional Chinese Pharmacy
Newly Renovated
COMPETITOR #2 YONG FONG THAI
Established1975
Category: Traditional Healthcare Therapy
Newly Renovated
Limited choices of products.
CHENG WOH MEDICAL HALL
Stagnant expansion of
branches
Sell various products Expansion