How  to  add  immediacy,  value  and  CRM  effec6veness  to  your    EFL  travel  /  study  service  with  digital  entertainment    English  immersion    

iFrame banners on websites and blogs

         •               

Executive Summary

The  demand  for  studying  English  abroad  –  through  study  abroad  programmes,  summer  school  sessions  and  longer-­‐term  study  

–  has  never  been  greater.  

At  the  same  6me,  compe66on  is  heavy;  service  offerings  are  very  similar  and  customer  acquisi6on  

costs  are  high.    

How  can  you  add  value  to  your  offering,  and    maintain  visibility  with  hard-­‐won  customers  aIer  the  

study  programme  has  ended?    

Marke2ng  Challenge  

iFrame banners on websites and blogs Executive Summary Marke2ng  Challenge  

Provide  added  value  immediately  

Make  their  travel  study  experience  more  produc2ve  

Maintain  share-­‐of-­‐mind  with  a  post-­‐course  branded  

presence  

1.  

2.  

3.  

You  can  provide  access  to  English  AOack’s  entertainment  immersion  content  instantaneously,  by  e-­‐mail,  upon  your  customers’  purchase  of  your  service.  They  can  thus  start  their  study  abroad  language  learning  experience,  co-­‐branded  with  your  brand,  right  away.      

An  increased  exposure  to  English  -­‐  enhanced  and  packaged  for  learners  –  ahead  of  the  study  trip  will  get  your  customers  “thinking  in  English”  earlier,  give  them  more  vocabulary  as  a  base,  and  will  result  in  more  self-­‐confidence  and  faster  learning  during  the  trip  itself.  

The  dura6on  of  purchased  Premium  Access  can  be  designed  to  extend  to  the  period  aIer  the  study  trip,  and  can  be  prolonged  via  a  co-­‐branded  Partner  Channel  featuring  selected  free  entertainment  learning  content  refreshed  regularly.  

Introducing  

www.english-­‐aCack.com  

           

Regardless  of  teaching  methods,  improvement  in  language  skills  can  only  

come  about  with  frequency  of  exposure  to  -­‐  and  use  of  -­‐  the  target  

language.      

The English Attack Motivational Approach

               

Today’s  genera6on  of  learners  will  only  prac6ce  English  language  skills  on  

a  truly  regular  and  frequent  basis  if  they  are  

mo6vated  to  do  so.  Interes6ng,  current  and  authen6c  entertainment  

content  is  a  key  mo6vator.  

               

A  learning  resource  that  features  such  content,  regularly  refreshed  and  packaged  for  learners  of  

all  levels  within  a  mo6va6onal  ecosystem,  creates  the  condi6ons  required  for  effec6ve  language  learning.  

   How  does        it  work?  

More effective learning through increased and enhanced exposure to English

6  

The largest, most current range of EFL / ESL learning content based on authentic entertainment video

•  Over 1,000 video-based learning units: movie clips, music videos, tv series, news reports…

•  Available as or even before films are showing in local cinemas

•  Four difficulty levels •  Fresh content published daily •  Short sessions: 12 – 15mn to complete

The largest catalogue of English language learning visual dictionaries

•  Over 250 thematic dictionaries •  Over 5000 vocabulary files •  Each item is illustrated, defined, used in a

sample sentence, and has an audio file for correct pronunciation

A constantly updated collection of EFL exercises based on current, authentic entertainment content …    What  is  it?  

… within a service creating motivation, repeat use and a sense of progress…

7  

The only range of quality games dynamically driven by every learning unit

•  Practice games covering vocabulary, grammar and listening skills enable learners to consolidate what they have learned in the learning units.

•  All video lessons and visual dictionaries can be practiced via several games: 5000 unit/game combinations possible

The most gamified learning service, for motivation and engagement

•  10 Card types •  50 Achievement Levels •  25 Badges to be earned •  Points for Learning Units completed, and

games played •  Coaching function showing progress •  Global social network and community

activity feeds, friends, messages

   What  is  it?  

… resulting in very high levels of site use frequency and duration, thus achieving true learner engagement.

87% of English Attack! subscribers learn with it at least once a week 3.6 visits per week

                 

Average weekly site use duration: 2h 28 mins, of which over 80% on actual

exercises. 9.8 exercises completed per week

   What  is  it?  

The world’s most global EFL online service, available in 25 interface languages & used worldwide    What  is  it?  

A user interface available in 25 languages

•  The option of a user interface in their L1 allows lower-level learners to use the site quickly and confidently. Languages include Chinese (Simplified and Traditional), Japanese, Korean, Arabic, Russian, Spanish, Portuguese, French, Italian, German, Polish and Czech.

A growing list of prestigious partners

•  English Attack! has been adopted as a pedagogical resource by a wide range of ELT publishers, language schools, educational authorities and educational service providers who have recognised the effectiveness of the digital immersion approach and its complementarity with other methods of English language instruction.

Adding    English  ACack!  to  your  Travel  Study  /  Summer  School  

programs  

Adding  English  ACack!  to  your  travel  study  packages:  Before  the  trip:  an  immediate  customer  benefit  

•  When  a  customer  signs  up  for  a  study  trip  or  summer  school  session  with  you,  provide  instant  value  by  welcoming  your  new  customer  with  Premium  Access  to  English  AOack!      

   •  Depending  on  the  dura6on  of  access  you  decide  to  give,  your  welcome  giI  will  have  a  high  perceived  value  in  the  €36  -­‐  €72  range,  although  this  benefit  will  only  cost  you  a  frac6on  of  that.    

•  The  version  of  English  AOack!  your  customer  will  enjoy  will  carry  your  name,  your  logo,  and  your  message  informing  him  or  her  that  Premium  Access  has  been  provided  by  you.    

Adding  English  ACack!  to  your  travel  study  packages:  Making  the  travel  study  experience  more  produc2ve  

•  Premium  access  to  exercises  based  on  the  very  latest  films,  TV  series,  and  music  videos  is  the  ideal  prepara6on  for  language  study  abroad,  in  which  the  social  dimension  is  just  as  important  as  the  formal  language  teaching.        

   •  By  using  the  site  in  the  weeks  preceding  their  trip,  your  customers  will  learn  not  just  the  vocabulary,  but  also  the  buzz  words,  idioms  and  even  slang  associated  with  the  latest  entertainment  content.  

   •  They  will  thus  arrive  at  their  study  course  more  confident,  and  be  able  to  share  their  newly  acquired  language  skills  with  fellow  students  and  maybe  even  some  local  English  language  mother  tongue  speakers.  Their  en6re  course  of  study  will  be  enhanced  as  a  result.    

Adding  English  ACack!  to  your  travel  study  packages:  Making  the  travel  study  experience  more  produc2ve  

English  AOack!  can  also  be  integrated  into  your  on-­‐loca6on  teaching  programs,  through  use  in  class  (via  IWB,  projector,  or  learners’  own  devices)  or  as  out-­‐of-­‐classroom  assignments.        

If  desired,  we  will  provide  you  with  complimentary  Teacher  passes  for  your  teachers  /  trainers,    complete  with  a  full  set  of  teacher  tools  and  class  management  func6ons  to  further  enhance  the  learning  experience.  

Adding  English  ACack!  to  your  travel  study  packages:  APer  the  trip:  prolonging  the  benefit  &  staying  top  of  mind  

•  Upon  their  return  home  from  the  study  trip,  your  customers  can  con6nue  to  improve  their  English  thanks  to  the  Premium  access  you  have  contracted.

     •  Past  the  contracted  period,  you  can  prolong  their  access  to  some  free  content  for  via  a  branded  Partner  Channel  on  the  site,  with  content  updated  quarterly  (thus  giving  you  further  excuses  to  be  in  touch  with  them,  to  inform  them  of  the  new  available  free  exercises).      

       •  This  can  be  combined  with  a  reduced-­‐price  offer  (thus  another  benefit  you  are  giving  them)  for  follow-­‐on  subscrip6on,  which  will  earn  you  a  10%  commission  on  all  subscrip6on  revenue  thus  generated  for  12  months  on  each  subscrip6on.  

iFrame banners on websites and blogs Getting started Marke2ng  Challenge  

1.  

2.  

3.  

Tell  us  how  many  learners  you  would  like  to  give  access  to  English  AOack!  to,  and  the  desired  dura6on,  in  months,  of  the  access  (minimum  3  months  to  unlimited  maximum).  We  will  give  you  an  immediate  cost  quote.  

Send  us  your  company  logo,  and  we’ll  set  up  your  branding  on  the  site  and  send  you  the  access  codes.  You  send  the  individual  access  codes  to  your  customers.  

BK5897  AZ2356  

VX1249  LY8592  CS4897  

Your  customers  get  an  immediate,  relevant,  branded  benefit;  you  retain  share  of  mind  before,  during  and  aIer  the  study  travel,  and  you  generate  incremental  revenue.  

For more information, contact:

Paul  Maglione  Co-­‐founder,  English  AOack!  LinkedIn  Profile:  hOps://www.linkedin.com/in/paulmaglione  TwiOer:  @paulmaglione  E-­‐mail:  paul.maglione@english-­‐aOack.com  Phone:  +33  6  12  76  60  23  

Other  useful  links:    For  more  on  our  pedagogical  principles:  hOp://blog.english-­‐aOack.com/  English  AOack!  for  Schools:  hOp://slidesha.re/RoiZES  The  English  AOack!  Affiliate  Program:  hOp://slidesha.re/1qIeb9d  Using  video  in  EFL:    hOp://slidesha.re/1gAj6T2  The  English  AOack!  Facebook  Page:  hOps://www.facebook.com/EnglishAOack