english 2 assignment

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SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN FOUNDATION IN NATURAL BUILD ENVIRONMENT ENGLISH 2 (ELG 30605) LECTURER: CASSANDRA WIJESURIA SUBMISSION & PRESENTATION DATE: 1 st of JUNE 2015 PRESENTATION TITLE: CHINESE HERBAL SHOP GROUP MEMBERS: Names ID Lai Tze Xiuan 0318056 Tan Yincy 0318355 Ng Kheng Soon 0318946 Hooi Zhao Hong 0318564

Transcript of english 2 assignment

SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN

FOUNDATION IN NATURAL BUILD ENVIRONMENT

ENGLISH 2 (ELG 30605)

LECTURER: CASSANDRA WIJESURIA

SUBMISSION & PRESENTATION DATE: 1st of JUNE 2015

PRESENTATION TITLE: CHINESE HERBAL SHOP

GROUP MEMBERS:

Names ID

Lai Tze Xiuan 0318056

Tan Yincy 0318355

Ng Kheng Soon 0318946

Hooi Zhao Hong 0318564

Erik Ong 0318056

Tan Ken Ric 0318631

CONTENT

1. RESEARCH PROPOSAL

1.1. INTRODUCTION

2. KEY SUMMARY

2.1. LOCATION

2.2. TOPIC

2.3. GROUP MEMBERS

2.4. INTERVIEW QUESTIONS

2.5. METHODOLOGY

3. BRIEF DESCRIPTION OF THE BUSINESSES

3.1. HERBAL INDUSTRY

3.2. WAN CHOON TONG HERBAL SHOP

3.3. TOON CHOON THONG HERBAL SHOP

4. TRANSCRIPT

4.1. WAN CHOON TONG HERBAL SHOP

4.2. TOON CHOON THONG HERBAL SHOP

5. RECOMMENDATIONS

5.1. WAN CHOON TONG HERBAL SHOP

5.2. TOON CHOON THONG HERBAL SHOP

6. COMPARATIVE ANALYSIS

6.1. COMPARATIVE ESSAY

6.2. COMPARATIVE TABLE

7. APPENDICES

7.1. MEETING MINUTES

7.2. SHOP DETAILS

8. BIBLIOGRAPHY

9. REFERENCES

INTRODUCTION

In this report we will be analyzing two herbal industries, both located at different regions of

Malaysia. We would like to do Chinese herbal industry because we would like to know more

about how they are different from modern medications. The two herbal shops we went to

interview were ‘Wan Choon Tong’ Shop, Seremban and ‘Toon Choon Tong’ Shop, Semenyih.

Our objectives to compare the two shops are to find out the background, current situation and if

anyone is planning to open a similar business, how we should start and progress etc.

Key Summary

2.1: Location

The Wan Choon Tong is located in Seremban and Toon Choon Thong is located in Semenyih.

Seremban is a capital of Negeri Sembilan. Semenyih is one of the small towns in Selangor.

Seremban is more developed compared to Semenyih thus the business in Seremban is running

better.

2.2: The Topic

Our tasks for this project are to know how the marketing strategies they used for example their

advertisement, services, training for their workers and so on. For such shop that has been running

for over 50 years, we would like to compare how they overcome and outdo the competitors.

2.3: Group Members

Lai Tze Xiuan

Tan Yincy

Ng Kheng Soon

Hooi Zhao Hong

Erik Ong

Tan Ken Ric

2.4: Interview Questions

What’s your name

Who’s the founder of the shop?

Can you tell us more about your shop, for example the history of it?

Average of how many customers do you have?

Normally who are the customers that visits your shop?

How is your business, is it running well?

Do you face any competitors?

How do you overcome the competitors?

Do you face any obstacles when you started running the business?

How many branches do you have?

Do you plan to expand your business in the future?

What advice would you offer us if we were to open a Chinese herbal shop, and what

difference do you see between the 90s and now?

2.5 Methodology

2.5.1 The Interview

We interviewed Leong Yee Fatt who is the son of the founder of a herbal shop Wan Choon

Tong, in Seremban. The next interview was done in Semenyih with Saw Shak Choi, who is the

foder of the business itself. We were toured around the shop then brought to a small table to do

our interviews. While one was more shy then the other, we had a hard time trying to capture

what Saw Shak Choi was saying. But overall both shops were very welcoming and we had a

good time interviewing them.

2.5.2 References

We did not get any references because both the Herbal Shops did not have any websites or any

social media pages for us to refer to. We took some references based on experiences with the

customers of the stores individually.

2.5.3 Meetings

Our meetings were took place in Whatsapp, Class and Skype. Everyone had equal parts for this

project and everything went accordingly so no one did anything less.

Brief Description of the Business

3.1: Brief description of herbal industry

Chinese herbs are pretty decent in Malaysia’s industry; there are still Malaysians who trust this

more than the modern medication as it brings up a lot of side effects. Many of the herbs we get in

Malaysia originates from mainly China and Taiwan. They are the most well-known for

traditional Chinese medication. Many of the herbs we get from the shops are findable in the

nature.

3.2: Wan Choon Tong Herbal Shop

Wan Choon Tong Herbal Shop was founded in the year 1942 by the father of the current owner.

It has been 62 years since the business started running and it still remains at the same location in

Seremban. The shop sells many types of traditional Chinese herbs from all around the world. The

business is running well due to the high popularity of loyal customers. The shop ranges from

drugs to alcoholic medication. There is a very wide variety of medications in the shop. Their

customers per day can reach up to 100 because this herbal shop located at the busy town in

Seremban.

3.3: TOON CHOON THONG HERBAL SHOP

Toon Choon Thong has been around for 52 years now, but it is only been 1 generation. The

current owner of the shop is the founder of the shop. He found the shop at the age of 20 during

1963. It has been a great success since then; the shop is built on loyal customers all around the

area and there aren’t many competitions around because it’s in a outskirt of town. Because there

are no competitions around so the loyal customers are easy to get. It has average of 30-50

customers per day.

COMPARATIVE ANALYSIS

6.1 Comparative Analysis of two business

As mentioned above, we interviewed two businesses from two different locations. The first

business, which we interviewed in Seremban named Wan Choon Tong was founded by the father

of Leong Yee Fatt. The second business, which had already been operating for 52 years named

Toon Choon Tong and was founded by Mr Saw Shok Choi. By studying and understanding these

two herbal shop, similarities as well as differences were observed.

Both herbal shop‘s main product are herbs, medicine, health consultancies service and

conventional item. However they have different points of view in herbal industry. Wan Choon

Tong , Mr Leong he is an open minded and modern aggressive businessman. What make him so

aggressive is because in his area one block of shop lot it already has four competitor. Toon

Chong Tong herbal shop have operated this shop for 52 year, during his secondary he learned

and started the business himself. His shop is located in Semenyih a small village so he had fewer

competitors compared to Wan Choon Tong herbal shop.

Hence both shops have differences in term of customer. Wan Choon Tong has an average of

100 customers a day, Toon Chong Tong has an average of 30-50 customers a day . But these two

herbal shops had admitted that most of the customers are middle and old age, 20 % of the

customer are young aged. The reason why the number of the customer between these two herbal

shop has a huge difference, Wan Choon Tong is located in Seremban, Seremban is a city where

there many people work stay there. Toon Chong Tong is located in semenyih is a outskirt of

town, the amount of the people is lesser compare to Seremban.

The two shops established for different purposes , Wan Choon Tong herbal shop focuses

more into business and in the same way they are also wanted to cure people sickness , for Wan

Chong Tong , they are more experience than Toon Choong Tong , this herbal shop had operated

for 62 year. Wan Chong Tong started during 1953. During that time the economy is bad many

family couldn’t afford to buy medicine, his father opened this shop was to help the town and

cure the villager . After 10 years later the economy is established Mr Leong Yee Fatt continue

his father business when he was in secondary school. On the other side, Toon choon tong was

established in the year 1963 which had operate for 52 years. Toon Chong Tong doesn’t have any

branches he only have one shop. Mr Saw Shak Choi doesn’t have any plan to expand his

business.

Like any other businesses, these two also faced some challenging obstacles operating the

herbal shop, two of these herbal shops have the same problem when they started this herbal shop.

Wan Choon Tong, when Mr Leong’s dad started this business it go very bad for few month

because herbal shop business works more towards trust between the shop and the customer .

During the first few year Wan Choon Tong had difficulties of obtaining regular customer this

causes the owner himself lose confident towards his business. Even thought, Mr Leong had low

esteem but he still doesn’t give up and sell to the customer with the reasonable price, right

product and give trust toward customer. Mr Leong had fight for the trustworthy between him and

customer for the past few years, at last he managed to get regular customer and slowly he expand

his business during his fifth year and now he have four shop in different place , Mr Leong had

fight for many year and now he manage to get 100 customer per day. Mr Leong Yee Fatt father

has been operating Wan Choon Tong earlier than Toon Choon Tong they get regular customer

easier during the early year his father was the one fight the trust between him and customer after

he continue his father business, many customer had trust toward Wan Choon Tong herbal shop

so it is easy for Mr Leong to continue his father shop. But it doesn’t mean Mr Leong is having an

easy life he also have to fight and keep the regular customer.

Along with the challenges came the competitors , Wan Choon Tong herbal shop has one

main competitor , which is You Liang and Yin Foh herbal shop is because the owner of the shop

had operate earlier than Wan Choon Tong he had more experience in herbal industry . Toon

Chong Tong had less competitors because his shop is located in one of the rural place in

Semenyih .

In conclusion, two of these herbal shop has been establish and they are equally stable. But to

compare two of these herbal shop Toon Choon Tong had more difficulties than Wan Choon

Tong . This is mostly because Mr Saw open the business later than Mr Leong , Mr Leong have

the hard time to get regular customer .

6.2 Comparative Table

ITEM WAN CHONG TONG

HERBAL SHOP

TOON CHONG TONG

HERBAL SHOP

NUMBER OF

COMPETITORS

There are one main

competitor herbal

shop

There are no competitor in the

surrounding .

BRIEF DESCRIPTIONS

OF COMPETITORS

herbal shop

- Another traditional

herbal beside two

block of shop lot

- Sell the same and

variety of item

- The price of the shop

is same as Mr Leong

they have the same

amount of customer .

Currently they have no

competitor in the surrounding

because is in the village you

seldom see people doing

business in that rural area .

WAN CHONG TOONG

HERBAL SHOP

TOON CHONG TOONG

HERBAL SHOP

PRICE Reasonable and affordable Reasonable and affordable

ADVERTISEMENT Face-to-Face Communication Face-to-Face Communication

QUALITY OF SERVICE Friendly and serve customer

with polite manner

Friendly and always face

customer with smile and with

a polite manner

ATMOSPHERE Crowded, have limited space

for car but overall is a nice

and clean atmosphere

Cooling , chilling and less

people or either traffic

WHAT ARE THE

OBSTACLES FACED BY

NEW BUSINESS ?

One of the obstacles faced by the new generation business that

wishes to enter the trustworthy between you and the customer.

Management of the shop and the new trained worker must

reach to quality and demand of the shop and customer.

Communication toward the society demand. Thus, make it

more challenging to start off a new business in herbal industry.

Nevertheless, these difficulties and challenge can be more

during the future when the newcomers are willing to work hard

and overcome the old fashion business. Nowadays Business are

keeping involve many more innovative and creative people

STRATEGIES TO COMPETE WITTH COMPETITORS

coming and operate a business.

NATURE OF BUSINESS Both herbal shop are in Oligopoly market

- These shops are selling identical products which are a

variety of herbal, both are in a relatively small market

and they doesn’t involve big amount of capital. It is also

more difficult for new parties that are interested in this

industry to venture into as the license required to start

up is very hard to obtain. Besides that, some important

aspects needed to operate a herbal shop are trust

between you and your customer, customer loyalty and

interest towards this industry.

WAN CHONG TONG

HERBAL SHOP

SIMILARITIES TOON CHONG TONG

HERBAL SHOP

Herbal and Chinese medicine

And

Conventional item

MAIN PRODUCT

Herbal and Chinese medicine

And

Conventional item

Local WORKERS Local

They expand their business

worldwide see how it goes

FUTURE PLAN No intention to expand their

business

Provide services with polite

and honesty

STRATEGY Provide services and guild

toward customer

Wan Chong Tong Difference Toon Chong Tong

herbal shop Herbal shop

Mr Leong’s dad established his

herbal shop on the year of

1953. He start to take over his

father’s business 30 year ago

Founder and history

Mr Saw established his herbal

shop on the year 1963 .

Wan Chong Tong located at

Seremban first block Location

Toon Choon tong located at

semenyih a village with a

block shop lot

4 around Negeri Sembilan Number of branches None

Medicine , treatment and

groceries

Types of product sold Medicine , treatment and

groceries

9 a.m-8:30 p.m Business hour 9 a.m-10:30 p.m

Handle by the owner himself

only hoping to pass to his son

Business operation Handle by the owner himseld

and other employee

100 customer per day regular

customer

Number of customer

30-50 customer per day

include regular customer

RECOMMENDATIONS

Based on the analysis of the interview which we just interview two of these herbal shop that we

have conducted previously, we conclude that Wan Chong Tong had high amount of customer

compare to Toon Chong Tong .Although Toon Chong Tong have more experience than Wan

Chong Tong in herbal industry. Because Wan Chong Tong is more aggressive and dare to take

the risk and expand his business to worldwide, is no doubt that Mr Leong can manage to get

huge amount of customer. Anyway they two are equally comparable because Mr Leong

experience is not camparable to Mr Saw, and Mr Saw is less aggressive than Mr Leong, He

doesn’t dare to take the risk.

APENDICES

Appendix 1: Meetings

Date: 26th April 2015 Time: 2pm-5pm Venue: Taylors

Lakeside

Meeting Hosted by: Lai Tze Xiuan

Note Taken by: Tan Ken Ric

Time kept by: Ng Kheng Soon

Attendance: Lai Tze Xiuan, Ng Kheng Soon, Tan Ken Ric, Erik Ong, Tan Yincy, Hooi

Zhao Hong

3 Hour Location for interview and questionnaires

Discussion: What types of business we want to interview and the location of the interviews.

After that we discussed about the questions we would like to ask to know more about the

shop.

Conclusion: We decided to interview Chinese herbal shops, one located at Seremban and

the other in Semenyih. We decided to ask about the background, current situations and

future planning for the shops.

Appendix 2: Meeting

Date: 3rd of May 2015 Time: 2pm-5pm Venue:

Taylors Lakeside

Meeting Hosted by: Lai Tze Xiuan

Note Taken by: Tan Ken Ric

Time kept by: Ng Kheng Soon

Attendance: Lai Tze Xiuan, Ng Kheng Soon, Tan Ken Ric, Erik Ong, Tan Yincy, Hooi

Zhao Hong

3 Hour Distribution of work

Discussion: We distributed all the works to the group members equally and made sure if

there were any information left out, we could use skype or whatsapp to ask about it.

Conclusion: Everyone has their task assigned individually

Appendix 3: Meeting

Date: 25th of May 2015 Time: 2pm-5pm Venue:

Taylors Lakeside

Meeting Hosted by: Ng Kheng Soon

Note Taken by: Tan Ken Ric

Time kept by: Lai Tze Xiuan

Attendance: Lai Tze Xiuan, Ng Kheng Soon, Tan Ken Ric, Erik Ong, Tan Yincy, Hooi

Zhao Hong

3 Hour Compilation of work

Discussion: We checked all the works done and checked for any mistakes

Conclusion: We compiled all our works and made some preparation for the presentation

Transcript

4.1 TOON CHOON TONG HERBAL SHOP

What’s your name

- Saw Shok Choi

Whos the founder of the shop?

I am the founder of the shop, I have been operating it for 52 years already.

Average of how many customers do you have?

- 30-50 per day

Normally who are the customers that visit your shop?

- Middle aged and elderlies.

How is your business, is it running well?

- The business is still running smoothly for us because we keep in touch with our loyal

customers. We have a good foundation in the past so its not so difficult for us now.

Do you face any competitors?

- There aren’t many competition around because this is a rural area

How do you overcome the competitors?

- We don’t worry about other modern competitions because we focus on our products

and earn our trusts by being honest. This is our strategy to compete against the

others.

Do you face any obstacles when you started running the business?

- Not really.

How many branches do you have?

- Just this branch.

Do you plan to expand your business in the future?

- Not really because we want to keep it small as money is not main interest.

What advice would you offer us if we were to open a Chinese herbal shop, and what

difference do you see between the 90s and now?

- It is tougher to join in the business now as the government are fussier about the

medicine that would give negative effects for the consumers. Back then it wasn’t so

strict but because due to some negative effects from the medicine consumers had

reported on the rise.

4.2: WAN CHOON THONG HERBAL SHOP

What’s your name?

- Leong Yee Fatt

Whos the founder of the shop?

- My dad pass over this shop to me and this shop has been operating for 62 years

Can you tell us more about your shop, for example the history of it?

My father was the owner of the shop and I continued the business since I was in

secondary school.

Average of how many customers do you have?

100 per day

Can you tell us more about your shop, for example the history of it?

- This shop has been operating for 62 years, it has been running for 2 generations

now. Regular customers have been coming in for over 50 years because we have

gained their trusts for us.

Normally who are the customers that visits your shop?

- Middle and elderlies

How is your business, is it running well?

- The business is running well because I have loyal customers around me, but it

wasn’t easy in the beginning where I didn’t have so many customers. But after a

while of gaining their trusts, the business is now running well.

Do you face any competitors?

- Yes, there are 4 shops

How do you overcome the competitors?

- We don’t really care about the competitors as we just focus on our service towards

customer

Do you face any obstacles when you started running the business?

- The only obstacle we face are some of the competitors around, its very hard to get

new customers

How many branches do you have?

- 4

Do you plan to expand your business in the future?

- Yes but depending on the progress of our current shop

What advice would you offer us if we were to open a Chinese herbal shop, and what

difference do you see between the 90s and now?

- Compare to now and the 90s, health department are very strict about the

medication we give and you are needed with a license to open an herbal shop. So

compare to then and now, it would be easier to open one last time.

Appendix

Interview in Seremban

Interview In Semenyih

References

Herbal Malaysia, natural herbal supplier and herbalist . Retrieve from 31st

May 2015, from

herbal.my