England NetRegional kick off conference

Work Programme

Howard SmithSeptember 25th 2002

Presentation of:

• The work programme

• Timeline - key dates

• DMO &TIC audit – interim results

What does EnglandNet offer us?

• Single product record maintained by the provider or his local agent

• Accessed by all organisations in the tourism family – TIC, District, County, Region, ETC, Marketing England, BTA

• Consolidated product database to encourage new marketing opportunities and distribution deals

• Reduce data duplication, increase marketing effectiveness and improve business performance

The work programme • Regional Planning Guide - produced by

EnglandNet in July 2002

• 4 broad task areas:– Planning & Design– Requirements Definition & Testing– Operations– Regional Animation

Planning & Design 1. Regional Project Management

– Develop a Regional Project & Resource Plan– Management of RTB requirements/activities– Develop regional contracts

2. Project communications– Plan communications strategy & kick off meeting– Manage and co-ordinate DMO requirements– Regional DMO survey

3. Local Technical Architecture design– Design regional technical architecture to support

interoperability

Requirements Definition & Testing1. User group input and review

– Trade website, CMS/portal, Consumer portal, Statistics & reporting tools, Meta Data/XML content, XML standards, EXS for e-commerce

2. Regional System & User Testing– Community building – Trade and Consumer portals– Content Management System – core & enhanced– E-commerce facilities

3. Pathfinder Project– Integra Interoperability – Cheltenham, Bath/Bristol,

and Bournemouth

Operations1. TIC (ENTICE) rollout & Training

– Regional set up and content generation– TIC training– ENTICE Roll out

2. Non DMS Destination data capture3. ASP based DMS(s) Marketed to “non DMS”

areas4. Establish Support Arrangements5. Regional System Administration and Support6. Modernisation of TIC Services (Capital Modernisation

Fund 3)

Regional Animation project

Educate DMO’s and tourism providers about the practicalities and benefits of e-business and e-commerce.

• Part funded by SBS• Destinations – workshops, seminars & best practice sharing

etc• Businesses – animation through existing agencies, Business

Link and UK Online for Business etc

Timeline – key datesRegional project started in September 2002 –

though EnglandNet started in April 2002• October 2002: Rollout plan, Usage Scenarios, Product data

Interoperability Standards, RTB VPN, Pathfinder projects commence

• Nov/Dec: DMO audit, model contracts, business modelling• February 2003: CMS, Consumer and Trade communities –

Build and test (commercial release April -July),Data interoperability testing (Feb – July)

• April 2003: National website built, live functionality rollout• E-commerce: developed in 2003 – rolled out end 2003 start

2004

DMO &TIC audit – interim results

• Distributed Tuesday 17th September• 120 TICs• 56 DMO’s – (All known)

– County– District– Unitary Authorities– PPP’s

TIC coverage by District (24/9/02)

Full coverage across district

Partial coverage across district

No coverage across district / awaiting data

DMO coverage by District (24/9/02)

Full coverage across district

Partial coverage across district

No coverage across district / awaiting data

DMOs – organisation type (24/9/02)

91%

9%

Public sector

Public/privatepartnerships

DMOs – no of TICs managed (24/9/02)

64%12%

12%

4%

4% 4%

1

2

3

4

5

6

53%

17%

11%

7%

4%

4%4%

1

2

3

4

5

6

7

DMOs – no of TICs funded (24/9/02)

DMOs – electronic data by type (24/9/02)

0.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

80.0

90.0

%

Inspected Accommodation(Harmonised sceme)

Inspected Accommodation(Non-Harmonised scheme)

Non-inspectedAccommodation

Attractions

Entertainment venues

Events

Activities

Conference venues

Transport

Local services

Shops

Restaurants/Pubs

0.0

10.0

20.0

30.0

40.0

50.0

60.0

%

Inspected Accommodation(Harmonised sceme)

Inspected Accommodation (Non-Harmonised scheme)

Non-inspected Accommodation

Attractions

Entertainment venues

Events

Activities

Conference venues

Transport

Local services

Shops

Restaurants/Pubs

TICs – electronic data by type (24/9/02)

13%

5%

0%

11%

9%

2%

20%

40%

VISIT

CTV

Prima

Integra

TVS

Other

None

No response

DMOs – DMS installed (24/9/02)

14%

3%

4%

5%

2%

2%

37%

33%VISIT

CTV

Prima

Integra

TVS

Other

None

No response

TICs – DMS installed (24/9/02)

67%

11%

11%

11%

Very often

Fairly often

Rarely

Never

TICs – DMS usage (24/9/02)

2%

44%

24%

12%

7%

5%4% 1%1%

0

1

2

3

4

5

7

9

10+

TICs – number of working PCs (24/9/02)

7%

48%

21%

11%

6%4%1%1%1%

0

1

2

3

4

5

7

9

10+

TICs – number internet connections (24/9/02)

Communications

• Latest updates can be found at:http://www.swtourism.co.uk/html/what_is_englandnet1.shtm

The project steering group: • Malcolm Bell – SWT• John Carter - Somerset Tourism• Sue Twyford - Devon Tourism• Debbie Smith - Cornwall Tourist Board• Steve Kessell - North Cornwall District Council• Dot Williams - Wiltshire Tourism• Ken Jennings - Cheltenham Tourism• John Hallat - Bristol Tourism• David Walsh - Dorset Tourism• Graham Shaw - Poole Borough Council• Julie Russel - Plymouth Marketing Bureau• Jan Siegieda - English Riviera (Torbay)• RDA representative• SBS representative

Howard SmithTel: 01209 717747

Email: howardsmith@team-tourism.com