Engineering Presentation Owner: STVCRev *G Tech lead: RAJV

FX3: Cypress USB 3.0 Solution for HD Video

001-77701 Rev *G

Sharper Images From a One-Chip Solution:FX3 Powers the World’s Most Advanced HD Video Cameras

Title slide: To define what the presentation will cover. The subtitle is a one-sentence statement of the key opportunity.

Engineering Presentation Owner: STVCRev *G Tech lead: RAJV

Video Cameras Now Require HDThe market requirements for video cameras are changingCameras require HD video capabilities such as higher resolution, higher frame rates, and richer color

Your competitors are designing HD video cameras today for multiple marketsMachine vision, surveillance, medical imaging, biometrics and video conferencing

Incorporate HD video quickly and easily into your next video camera project

Machine Vision Cameraby IDS Imaging

Video Conferencing Camera by Polycom

Market Vision: To define the market opportunity. Presents compelling data and end product photos relevant to the local market, Should use compelling photographs of actual FX3 products.

3

Engineering Presentation Owner: STVCRev *G Tech lead: RAJV

Terms You Will Hear Today

Terms of Art (ToA): To clearly define all ToAs used in the presentation.To carefully and fully define Cypress-proprietary ToAs needed to explain our system solution.

4a

HDStd

Column Pixels

Row Pixels

Mega- Pixels

Scan Type

1080p

1920 1080 2.07 Progressive

1080i 1920 1080 2.07 Interlaced

720p 1280 720 0.92 Progressive

HD (High-Definition) Video Standards

Engineering Presentation Owner: STVCRev *G Tech lead: RAJV

Additional Terms

Terms of Art (ToA): To clearly define all ToAs used in the presentation.To carefully and fully define Cypress-proprietary ToAs needed to explain our system solution.

4b

Engineering Presentation Owner: STVCRev *G Tech lead: RAJV

FX3 TermsEZ-USB® FX3™Cypress’s programmable USB 3.0 Peripheral Controller with integrated USB 3.0 PHY

Includes powerful on-chip ARM9™ processor and 512 KB RAM

Provides additional peripheral connectivity via I2C, I2S, SPI, and UART

Includes a Software Development Kit (SDK) with example code to reduce your design effort

GPIF™ II (Second-generation General Programmable Interface)Programmable 32-bit bus that allows FX3 to communicate with any system at 100 MHz

GPIF II DesignerDesign software that installs on your PC

Contains simple GUI (Graphical User Interface) to configure the GPIF II

Simulates GPIF II to help meet the system requirements

GPIF II DescriptorA set of predefined configurations that defines the behavior of the GPIF II

FX3 APIA set of predefined interfaces that simplifies the development of FX3 firmware

Cypress Control CenterSimple GUI in the FX3 SDK that programs the FX3 Development Kit (DVK)

EZ-USB FX3 HD 720p Camera KitA USB 3.0 video camera reference design featuring the FX3 and an Aptina HD 720p image sensor

The kit contains 1) FX3 Development Kit, 2) Aptina Image Sensor Headboard, and 3) Interconnect Board

Terms of Art (ToA): To clearly define all ToAs used in the presentation.To carefully and fully define Cypress-proprietary ToAs needed to explain our system solution.

4c

Engineering Presentation Owner: STVCRev *G Tech lead: RAJV

Design Problems Engineers Face

1. HD video requires Bandwidth up to 3 GbpsUSB 2.0 Bandwidth is only 480 Mbps

2. HD video on USB 2.0 requires Compression, whichDegrades image quality

Requires bigger BOM with FPGA/DRAM Compression engine

Consumes significant extra engineering effort and design time

3. The market demands small-form-factor HD video productsMultiple-chip solutions require a large PCB, making miniaturization difficult

FX3 by Cypress solves these problemsFX3 provides 5-Gbps Bandwidth—10x the Bandwidth of USB 2.0

FX3 eliminates the need for Compression, creating perfect HD images

FX3 is a one-chip solution that dramatically reduces PCB and camera size

Cypress’s FX3 one-chip solution enables

perfect images in small-form-factor HD video products

USB 2.0

USB 3.0

USB 2.0 two-chip solution for HD video: low-quality, compressed image

FX3 one-chip solution for HD video:sharp, uncompressed HD image

DRAM

FX3

FPGALow-quality,

compressed image

Sharp, uncompressed HD image

Traditional Approach and Challenges: To present the traditional approach and the challenges engineers will face when using it to realize the Market Vision. Ends with a one-sentence segue clearly stating the benefit of the Cypress solution.

5

Engineering Presentation Owner: STVCRev *G Tech lead: RAJV

To get started, you should:Get the EZ-USB FX3 HD 720p Camera Kit by following the online instructions

(Camera Kit = FX3 DVK + Aptina Image Sensor Headboard + Interconnect Board)

Download and install FX3 Software Development Kit (SDK) on your PC

Read Application Note:

AN75779 - Interfacing an Image Sensor to EZ-USB FX3 in a UVC Framework

Run the code examples in this Application Note to start your camera design:

1. Configure GPIF II for your image sensor

2. Design FX3 firmware using the SDK

3. Program the FX3 DVK using the Cypress Control Center

Start streaming HD video to a USB 3.0 PC

FX3 Solution: HD Video Made Easy

Upgrading a complex USB 2.0 HD video camera to USB 3.0…

Is simplified by FX3 with programmable GPIF II…

And miniaturized into an ultra-compact industrial camera design by Ximea

26.4

mm

26.4 mm 19.1 mm

The state diagram of an image sensor interface

The GPIF II is programmed to match the interface

Cypress Solution: To introduce CY products and show compellingly how they solve the challenges highlighted on the previous slide. To provide a short, clear list of what to do to get started.

6a

Prototyped quickly using the FX3 DVK…

FX3

USB 3.0connector

GPIF II connector

Engineering Presentation Owner: STVCRev *G Tech lead: RAJV

First: Configure GPIF II for Image Sensor

FX3 Example Project demonstrating GPIF II interface customization for an image sensor

1. Initiate a new project using Cypress supplied interfaces or design your own

2. Select the type, bus width, and I/Os of the desired interface

3. Create a state machine that matches interface timing

4. Visualize state transitions and associated output signals

5. Generate GPIF II Descriptor to be used in the second step – Design FX3 Firmware

Cypress Solution: To introduce CY products and show compellingly how they solve the challenges highlighted on the previous slide. To provide a short, clear list of what to do to get started.

6b

Engineering Presentation Owner: STVCRev *G Tech lead: RAJV

Second: Design FX3 Firmware in SDK

FX3 Example Project demonstrating UVC firmware design in FX3 SDK

1. Use the UVC example code as a reference to write your FX3 image sensor firmware in C code. Insert the GPIF II Descriptor into the project directory

2. Compile the image sensor firmware by clicking the “Build” button

3. Use the Application Note “Interfacing an Image Sensor to EZ-USB FX3 in a UVC Framework”

4. Learn about FX3 functionality by reading the “FX3 Programmers Manual” and the “Firmware API Guide” included in the SDK

Cypress Solution: To introduce CY products and show compellingly how they solve the challenges highlighted on the previous slide. To provide a short, clear list of what to do to get started.

6c

Engineering Presentation Owner: STVCRev *G Tech lead: RAJV

Connect the Aptina Image Sensor Headboard to your FX3 DVK in two steps:

1. Attach Interconnect Board to the GPIF II connector of the FX3 DVK

2. Attach Aptina Image Sensor Headboard to the Interconnect Board

Connect FX3 DVK to the PC via a USB 3.0 cable and install Cypress USB 3.0 Driver

Program the FX3 DVK with image sensor firmware using the Cypress Control Center

FX3 DVK will reconnect to the PC automatically as a UVC camera

Run AMCap or equivalent software on the PC to view live HD 720p video

Third: Program the FX3 DVK Program the FX3 DVK to start streaming HD video to a USB 3.0 PC

Cypress Solution: To introduce CY products and show compellingly how they solve the challenges highlighted on the previous slide. To provide a short, clear list of what to do to get started.

6d

Interconnect Board

FX3 DVK (CYUSB3KIT-001)

GPIF II connector

FX3USB 3.0connector

5V power jack

RS232connector

JTAG headers

I2S headers

SPI headers

720p Image sensor

Aptina Image Sensor Headboard

Engineering Presentation Owner: STVCRev *G Tech lead: RAJV

FX3 USB 3.0 Solution Example – Machine Vision Camera

Industrial Camera by Ximea

Machine Vision Cameraby IDS Imaging

Solution Examples: To give detailed one-page Solution Examples from the field in the specified format.

Design ChallengesDeliver HD video without Bandwidth limitationsEliminate need for expensive Compression componentsEnable small form factor camera designs

EZ-USB FX35-Gbps Bandwidth enables HD video without CompressionGPIF II connects FX3 to any sensor or FPGAPowerful on-chip ARM9 CPU and 512 KB RAM providedI2C, I2S, SPI, UART peripheral interfaces provided 10-mm x 10-mm, 121 ball-grid-array package

EZ-USB FX3 Value

App Notes: Getting Started with FX3FX3 Hardware Design Guidelines

Interfacing an Image Sensor to EZ-USB FX3 in a UVC Framework

Videos: FX3 Throughput Performance DemoMachine Vision Camera DemoFX3 HD 720p Camera Kit Demo

Documents: FX3 Programmers Manual included in SDK

FX3 Firmware API Guide included in SDK

Suggested Collateral

Kits: EZ-USB FX3 DVK (CYUSB3KIT-001)EZ-USB FX3 HD 720p Camera Kit

Software: EZ-USB FX3 Software Development KitGPIF II Designer

Boards and Software

7

Block Diagram

USB 3.0 Enabled

HostI2CUART SPI I2S

GP

IF I

I

US

B 3

.0

ARM 9

JTAG 512 KB RAM (32 End

Points)

EZ-USB® FX3™ One-Chip Solution

Image Sensor

SPI Flash

Control

32328-32

32

32Parallel

I/F

Boot

Engineering Presentation Owner: STVCRev *G Tech lead: RAJV

19 mm

19 mm

Feature FX3 USB 3.0 IP + FPGA + TI PHY

USB 3.0 One-Chip Solution Yes No

Code Examples 20+ None

Solution Size 100 mm2 505 mm2, plus additional layout space

USB 3.0 IP Cost Free ~$100K plus royalty

Development Kit Price $295 $1,990 (includes FPGA Xilinx Spartan 6)

Programmable Parallel Bus Yes, GPIF II No

FX3 Solution vs. Competition’s12 m

m

12 mm10 mm

10 mm

Competitive Comparison: To define key features of the Cypress solution and demonstrate its superiority over the Next Best Alternatives (NBA’s). Must be credible and objective to the salesperson and customer.

8

Engineering Presentation Owner: STVCRev *G Tech lead: RAJV

$30.80

$3.20

$1.00

$2.20

$7.60

$1.00

$6.60

$20.00

Reduced Integration Effort

Camera Miniaturization

USB 3.0 IP Core

USB 3.0 PHY

Competitor

FPGA: Altera Cyclone 3,4 or Xilinx Spartan 6Price1: $20.00

BOM Integration

USB 3.0 PHY: TUSB1310 familyPrice2: $6.60

USB 3.0 IP Core: Synopsys license fee: $100K Amortized over 100 Ku in 5 years.Price: $1.00

Additional Value

Camera Miniaturization: FX3 = 100 mm2 enables new markets vs. 505mm2 competitionValue added: $2.20

Reduced Integration Effort: FX3 saves 20 man-weeks of engineering effortValue added: $1.00

FX3 HD Video Solution Value

EVC Slide: To clearly define the value of the Cypress solution, including BOM integration and unique functionality.

1Pricing includes negative adder for additional FPGA(Xilinx XC6SLX9 or equivalent) for interface conversion and ISP21 Ku pricing from supplier website

Total Value Delivered

Total Additional Value

Competitor

BOM Integration Value

Target Cypress Solution:CYUSB3014-BZXC

Total Cost: $26.00

16% Total Savings:$4.80

9

Engineering Presentation Owner: STVCRev *G Tech lead: RAJV

1. Watch our demo video: www.cypress.com/?rID=66430

2. Read the “Getting Started with EZ-USB FX3” Application Note:www.cypress.com/?rID=59979

3. Buy the $295 EZ-USB FX3 DVK (CYUSB3KIT-001):www.cypress.com/?rID=58321

Here’s How to Get Started

Ultrasound Unitby Alpinion Medical Systems

Biometrics Scannerby Cross Match

Digital Microscopeby Motic China

Call to Action: To tell customers how to start their design process. 11

Engineering Presentation Owner: STVCRev *G Tech lead: RAJV

References And Links

Maximum Throughput Performance Demo Video: www.cypress.com/fx3Machine Vision Camera Demo Video: www.cypress.com/?rID=66430EZ-USB FX3 HD 720p Camera Kit Demo Video: www.cypress.com/?rID=72422

EZ-USB FX3 Application Note:Getting Started with EZ-USB FX3: www.cypress.com/?rID=59979Gives highlights of USB 3.0 technology and an overview of the FX3 architecture, software, and collateralShows FX3 SDK setup, Cypress USB driver installation, firmware download, and USB 3.0 traffic verification

EZ-USB FX3 Hardware Design Guidelines and Schematic Checklist: www.cypress.com/?rID=53203Shows how to design a board with 5 Gbps USB 3.0 traces

Interfacing an Image Sensor to EZ-USB FX3 in a UVC Framework: www.cypress.com/?rID=62824Describes a USB video class (UVC) video streaming application where FX3 streams images from an image sensor to a USB host

EZ-USB FX3 Development Kit (CYUSB3KIT-001): www.cypress.com/?rID=58321EZ-USB FX3 HD 720p Camera Kit: http://www.cypress.com/?rID=72599

Software Development Kit: www.cypress.com/?rID=57990Provides Eclipse IDE, ARM GCC (GNU Compiler Collection), Cypress USB 3.0 driver, example code, FX3 Programmers Manual, and Firmware API Guide

GPIF II Designer: www.cypress.com/?rID=59628

References and Links: Provide comprehensive view of resources to assist in learning about and adapting the solution. 13