Engineering Presentation Owner: UTSV Rev *C Tech lead: SELV Ultra-Low-Power, Cost-Optimized HID...

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Engineering Presentation Owner: UTSV Rev *C Tech lead: SELV Ultra-Low-Power, Cost-Optimized HID Solutions For Wireless Keyboards and Mice WUSB-NL Solutions for Human Interface Devices Presentation: To provide an engineering overview to customers for a Cypress solution. Title slide: To define what the presentation will cover. The subtitle is a one-sentence statement of the key opportunity. 001-82892 Rev *C

Transcript of Engineering Presentation Owner: UTSV Rev *C Tech lead: SELV Ultra-Low-Power, Cost-Optimized HID...

Page 1: Engineering Presentation Owner: UTSV Rev *C Tech lead: SELV Ultra-Low-Power, Cost-Optimized HID Solutions For Wireless Keyboards and Mice WUSB-NL Solutions.

Engineering Presentation Owner: UTSVRev *C Tech lead: SELV

Ultra-Low-Power, Cost-Optimized HID Solutions For Wireless Keyboards and Mice

WUSB-NL Solutions for Human Interface Devices

Presentation: To provide an engineering overview to customers for a Cypress solution.Title slide: To define what the presentation will cover. The subtitle is a one-sentence statement of the key opportunity.

001-82892 Rev *C

Page 2: Engineering Presentation Owner: UTSV Rev *C Tech lead: SELV Ultra-Low-Power, Cost-Optimized HID Solutions For Wireless Keyboards and Mice WUSB-NL Solutions.

Engineering Presentation Owner: UTSVRev *C Tech lead: SELV

The adoption of Wireless HID accessories for PCs is increasingWireless HID provides a superior user experience with high reliability

The price difference between wireless and wired HID has narrowed, eliminating barriers to adoption

The battery life of Wireless HID has increased to more than three years, improving user convenience

Add wireless capability to your next HID designs with Cypress’s WUSB-NL solution

Wireless HID is Proliferating

Market Vision: To define the market opportunity. Presents compelling data and end product photos relevant to the local market. Should use compelling photographs of actual Wireless HID products.

HID PC Set – Dongle, Mouse and Keyboard by G.Tech

Each device has a microcontroller and a RF IC

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Page 3: Engineering Presentation Owner: UTSV Rev *C Tech lead: SELV Ultra-Low-Power, Cost-Optimized HID Solutions For Wireless Keyboards and Mice WUSB-NL Solutions.

Engineering Presentation Owner: UTSVRev *C Tech lead: SELV

Terms You Will Hear Today

Terms of Art (ToAs): To clearly define tor engineers all ToAs used in the presentation. To carefully and fully define Cypress-proprietary ToAs needed to explain our system solution.

HID (Human Interface Device)Keyboard, mouse or any other device that connects people with PCs and other systems

RF (Radio Frequency) CommunicationWireless Communication that uses radio waves to carry data

RF TransceiverAn IC capable of both transmitting and receiving RF communication

2.4-GHz BandA frequency range of 2.4 GHz to 2.5 GHz used for RF communication

This band is available worldwide without the need for licensing

AES (Advanced Encryption Standard)An algorithm used to encrypt wireless transmission

Helps to secure transmitted HID data, such as typed keystrokes

COB (Chip-on-Board)Unpackaged chip directly connected to a printed circuit board

Very-low-cost electronic assembly technology

Report Rate Number of times per second a wireless HID device sends information to a PC, typically 125 Hz

A report rate below 80 Hz causes missed clicks or keystrokes

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Engineering Presentation Owner: UTSVRev *C Tech lead: SELV

WUSB-NL TermsAgileHIDTM

Cypress's proprietary wireless firmware protocol for RF data transmission

Provides immunity to interference generated by other nearby 2.4-GHz wireless devices, such as WiFi

WUSB-NL (WirelessUSB-NL)Cypress’s third-generation, low-power RF transceiver that features AgileHID protocol

Enables wireless devices to communicate with one another at a range of up to 30 meters

Enables mice to operate for three years on two AA batteries

enCoReTM (enhanced Component Reduction)Reprogrammable, low-power, low-cost microcontroller used to implement the USB protocol

Integrates RAM, USB circuitry, and a clock generator to reduce overall system costs

Terms of Art (ToAs): To clearly define tor engineers all ToAs used in the presentation. To carefully and fully define Cypress-proprietary ToAs needed to explain our system solution.

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Page 5: Engineering Presentation Owner: UTSV Rev *C Tech lead: SELV Ultra-Low-Power, Cost-Optimized HID Solutions For Wireless Keyboards and Mice WUSB-NL Solutions.

Engineering Presentation Owner: UTSVRev *C Tech lead: SELV

Design Problems Engineers Face

1. Customers require minimum three-year battery life in Wireless HID solutions

2. These solutions must be cost-comparable with wired HID devices to drive mass adoption

3. They must also provide superior interference immunity for optimal user experienceThe proliferation of wireless consumer devices has crowded the 2.4-GHz Band

This proliferation has degraded HID performance (e.g., missed mouse clicks)

Cypress's WUSB-NL solutions solve these problemsEnable battery life of more than three years with best-in-class system power consumption

Support COB to reduce wireless HID system cost

Use the AgileHID protocol to provide interference immunity from other 2.4-GHz wireless devices

WUSB-NL solutions ensure reliable transmission with long battery life and low solution cost

Traditional Approach and Challenges: To present the traditional approach and the challenges engineers will face when using it to realize the Market Vision. Ends with a one-sentence segue clearly stating the benefit of the Cypress solution.

“The Cypress WUSB-NL and enCoRe solutions were important components in the BORND E220 mouse, and the super-long battery life and long-range connectivity have attracted interest from the market.” – Kevin Zhang, General Manager of BORND

E220 Wireless Mouse by BORND

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Page 6: Engineering Presentation Owner: UTSV Rev *C Tech lead: SELV Ultra-Low-Power, Cost-Optimized HID Solutions For Wireless Keyboards and Mice WUSB-NL Solutions.

Engineering Presentation Owner: UTSVRev *C Tech lead: SELV

To get started, you should:Buy the WUSB-NL Development Kit (CY3668)

Install the PSoC Designer software and AgileHID Software Development Kit (SDK) on their PCs

Select the suitable enCoRe chip from www.cypress.com/?id=16

Use the schematics provided with WUSB-NL Development Kit to build product hardware

Use the driver, AgileHID and application code provided with the WUSB-NL Development Kit

Select a companion enCoRe chip for WUSB-NL based on the customer’s requirements …

And prototype the solution on the WUSB-NL Development Kit…

Develop firmware using the WUSB-NL driver, AgileHID, and application code provided with the WUSB-NL Development Kit (CY3668)…

Cypress Solution: To introduce CY products and show compellingly how they solve the challenges highlighted on the previous slide. To provide a short, clear list of what to do to get started.

PSoC Designer Tool WUSB-NL Development Kit

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WUSB-NLenCoRe V LV

Microcontroller RF

WUSB-NL Solution

Fuhlen A06G Mouse by G.Tech

To create a best-in-class wireless HID solution.

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Engineering Presentation Owner: UTSVRev *C Tech lead: SELV

Select enCoRe for WUSB-NL1. Use these Knowledge Base Articles to select

the right enCoRe for your design:

www.cypress.com/?id=4&rID=70856

www.cypress.com/?id=4&rID=70853

2. Visit our “RF Companion Microcontroller” page: http://www.cypress.com/?id=11

3. Select the appropriate enCoRe chip from the “Product Selector Guide” at the bottom of the page: www.cypress.com/?id=16

Cypress Solution: To introduce CY products and show compellingly how they solve the challenges highlighted on the previous slide. To provide a short, clear list of what to do to get started.

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Engineering Presentation Owner: UTSVRev *C Tech lead: SELV

Develop Firmware in PSoC Designer IDE

1. Use the WUSB-NL driver, the AgileHID protocol, and the application code provided as a reference with the WUSB-NL Development Kit (CY3668)

2. Use the “WUSB-NL Technical Reference Manual” (TRM) for firmware design guidelines: www.cypress.com/?id=3621&rtID=117

3. Build the firmware using the PSoC Designer Integrated Design Environment

Cypress Solution: Compelling CY Designer introduction to solve the challenges highlighted on the previous slide.Provides a short, clear list of what to do to get started.

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Engineering Presentation Owner: UTSVRev *C Tech lead: SELV

Prototype Your SolutionProgram the WUSB-NL Development Kit (CY3668) to use it as a wireless keyboard

Connect the selected enCoRe modules (1) on both boards provided with WUSB-NL Development Kit (CY3668)

Program one board with keyboard firmware and the other board with dongle firmware using the PSoC programmer

Connect the WUSB-NL modules (2) on both boards

Establish wireless connection between two boards as instructed in WUSB-NL Development Kit (CY3668) Quick Start Guide

Test the solution by pressing any switch on the “Keyboard’” board and verifying the corresponding action on the PC

Watch our demo video: www.cypress.com/?rID=73437

Cypress Solution: To introduce CY products and show compellingly how they solve the challenges highlighted on the previous slide.To provide a short, clear list of what to do to get started.

12V-DC Supply

Power Selection Jumper

(2) WUSB-NL Radio Module

Breadboard Area

USB Mini B Connector

OCD Connector

Reset Switch

ISSP Header

Logic Analyzer Header

LEDs

Switches

LCD Contrast Potentiometer

LCD

(1) enCoRe V Module

WUSB-NL Development Kit (CY3668) board

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Engineering Presentation Owner: UTSVRev *C Tech lead: SELV

WUSB-NL Solution Example:Wireless Mouse

Design ChallengesLow system costThree-year battery life Robust wireless performance and interference immunityQuick time-to-market

Cypress SolutionCOB provides low solution costLow system power: active current, 18 mA; sleep current, 0.10 mAAgileHID technology for high noise immunityLocal application engineering teams provide customer support

WUSB-NL Value

App Notes: Recommended Usage and PCB Layout Schematic Review Checklist

Kit: WUSB-NL Development Kit (CY3668)Articles: Selection of Microcontroller for Wireless Keyboard

Selection of Microcontroller for Wireless Mouse

Suggested Collateral

WUSB-NL Radio Driver: www.cypress.com/?rID=57055

Firmware

Solution Examples: To give detailed one-page WirelessUSB Solution Examples from the field in the specified format.

E220 Wireless Mouse by BORND

Typical Wireless Mouse Block Diagram

enCoRe V

ADC

SPISPI

Boost Converter

Battery Monitoring Circuit

VCC= 1.92 VVBATT = 1.5V

LED

SPI

Buttons

Scroll wheel

Mouse sensor

assembly

The E220 wireless mouse by BORND provides more than three years of battery life

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Engineering Presentation Owner: UTSVRev *C Tech lead: SELV

WUSB-NL Solution vs. Competition’s

Competitive Comparison: To define key features of the Cypress solution and demonstrate its superiority over the Next Best Alternatives (NBA’s). Must be credible and objective to the salesperson and customer.

Feature WUSB-NL + enCoRe nRF24LE1

Chip-on-Board (COB) support Yes No

Minimum report rate1 ≥ 100 Hz < 80 Hz

System active current 18 mA 16.1 mA

Design support in Greater China 6 HID-specialist AEs 1 HID-specialist AE (Q4, 2012)

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1 In presence of WiFi interference

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Engineering Presentation Owner: UTSVRev *C Tech lead: SELV

Competitor

Proprietary 2.4 GHz RF Transceiver: Nordic nRF24L01+ Price1: $1.67

BOM Integration

Capacitors (2.2nF, 4.7/1.5pF) and inductors (8.2/3.9nH) for antenna Price1: $0.02

Additional Value

Superior performance: AgileHID protocol ensures superior report rate (>100) in presence of interference Value added: $0.05

WUSB-NL Solution Value

EVC Slide: To clearly define the value of the Cypress solution, including BOM integration and unique functionality.

1All pricing 1 Ku from supplier website2Cypress die enables COB resulting in savings against competition

Target Cypress Solution:CYRF8935A-4X14C

Total Cost: $0.77

56% Total Savings2:$0.97

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BOM Integration Value

Competitor

Total Value Delivered

Total Additional Value

Page 13: Engineering Presentation Owner: UTSV Rev *C Tech lead: SELV Ultra-Low-Power, Cost-Optimized HID Solutions For Wireless Keyboards and Mice WUSB-NL Solutions.

Engineering Presentation Owner: UTSVRev *C Tech lead: SELV

Here’s How to Get Started

1. View our demo video: www.cypress.com/?rID=73437

2. Download the “WUSB-NL Recommended Usage and PCB Layout” Application Note: http://www.cypress.com/?rID=46687

3. Buy the $575 WUSB-NL Development Kit (CY3668): http://www.cypress.com/?rID=59853

Call to Action: To tell customers how to start their design process.

Fuhlen A06 Mouse by G.Tech Fuhlen A06 Keyboard by G.Tech

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Page 14: Engineering Presentation Owner: UTSV Rev *C Tech lead: SELV Ultra-Low-Power, Cost-Optimized HID Solutions For Wireless Keyboards and Mice WUSB-NL Solutions.

Engineering Presentation Owner: UTSVRev *C Tech lead: SELV

References and Links

Demo Video: www.cypress.com/?rID=73437Demonstration of wireless keyboard using WUSB-NL Development Kit (CY3668)

WUSB-NL Development Kit (CY3668) page: www.cypress.com/?rID=59853

Technical Reference Manual: www.cypress.com/?id=3621&rtID=117

WUSB-NL Radio Driver: www.cypress.com/?rID=57055

Application Note AN72428 – Schematic Review Checklist for WUSB-NL: www.cypress.com/?rID=60329

Application Note AN4003 – 2-Way HID Systems: www.cypress.com/?rID=13065

Application Note AN64285 – Recommended Usage and PCB Layout: www.cypress.com/?rID=46687

Product Selector Guide for Microcontroller: www.cypress.com/?id=16

Product Selector Guide for RF: www.cypress.com/?id=16

Article – Selection of enCoRe for Wireless Keyboard: www.cypress.com/?id=4&rID=70856

Article – Selection of enCoRe for Wireless Mouse: www.cypress.com/?id=4&rID=70853

References and Links: Provide comprehensive view of resources to assist in learning about and adopting the solution 13