Engineered To Endure

Company Profile

Avron Ply operates under the illustrious banner of its parent company - SJE Group. Founded over two decades ago by a visionary, what started out as just a small retail shop expanded exponentially under the leadership of Mr. Om Prakash Chhawchhria to become one of the most respected names in the Indian Plywood Industry.

SJE Group is on a fast growth trajectory ever since Saurav took control with an undiminishing ambition to put SJE Group on the global map. SJE Group today manufactures Plywood & Doors from its two production facilities based out of Kanpur & Yamuna Nagar while maintaining warehouses based out of Bhiwandi & Mumbai. SJE Group operates through an established network of distributors & retailers across the western Indian subcontinent.

About SJE Group

Our Milestones

1995SJE found its way into existence as a plywood retail shop in Mumbai.

1997SJE acquires warehouse, takes on state-wide distributorship.

2005SJE Group establishes its first plywood factory at Kanpur, UP.

2007Saurav Agarwal takes the helm, steering the company towards rapid modernization & fast paced growth trajectory.

2016Establishes its second plywood factory at Yamuna Nagar to manufacture Film-Faced Shuttering Ply.

2016 - BeyondPlans are drawn to begin import of Birch Ply and Film-Faced Shuttering Ply from Russia.

2008

Starts import of MDF & Particle Board for pan-India distribution. Brand - Avron Ply Launched.

Building It Right

It stands for more than intent. We believe, in order to create something truly beautiful, it’s important to first get the basics right. Unhindered creativity by landscape and interior artists should have the best resources to begin with. That’s why we’re out to deliver the finest Plywood.

Rethinking Service

Our after sales service and support to our customers & partners is exhaustive in transparency, timely delivery, marketing and after sales guarantee support. Our competitive edge lies in our focus on the concept of Total Quality. Reliability, Integrity & Transparency are our cornerstones which reflect in everything we venture towards. We stand committed behind each and every single product. Period.

What Makes Us Tick

How We Work - Total Quality Approach

Manufacturing

BUILDING IT BETTER

We question everything, everyday in our endeavour to make our systems better, our operations smoother & most important of all, our products better by speedily adopting & integrating new technologies.

Distribution

RELIABILITY

We work closely with our partners to ensure our products reach our customers wherever they need it, whenever they want it. We maintain a buffer stock to respond quickly to unexpected orders.

Service

INTEGRITY : All our products come with Warranties to uphold our promise of delivering consistent & predictable Quality.

TRANSPARENCY : The most powerful way we can support our partners is by being completely transparent, empowering them to make a smarter & informed decisions.

Build to Inspire

In order to do something great, one needs to seek inspiration everywhere. Our mission is to ensure that your surroundings are a constant source of inspiration, pushing you towards building a better future.

What we promiseAll products are a result of intense focus, precision and zero tolerance for the minutest defects, so you get the absolute best. Each ply is crafted to perfect specification and undergoes stringent checks before getting our seal of approval.

Sustainable GrowthBuilding It Right is from the bottom up. We strive to work in harmony with our natural resources in order for us to thrive with it, not on it. Great caution is taken in sourcing our timber and raw materials from environment friendly cultivations only.

Built to EndureEvery piece has been carefully crafted to endure the elements and the test of time. Rest assured that any creation made from our ply will last a lifetime. Don’t believe us, believe our guarantee.

Avron Ply

Our Production Turnover : 25+ Crore

Plywood

Capacity : 8 Lakh Sq.ft / Mnth

Manufactured in all sizes.

● Marine Grade

● BWP Grade

● BWR Grade

● MR Grade

Made using Redwood & Gurjan.

Block Board | Flush Door

Capacity : As per Order.

Manufactured in all sizes.

● Marine Grade

● Commercial Grade

● Fire Retardant

Pine Frame & Filler | Hardwood Core

Film Faced Shuttering Ply

Capacity : 28800 m3 / Yr

● 12mm - 22Kg

● 12mm - 30Kg

● 12mm - 34Kg

● 12mm - 36Kg

● 19mm - 50Kg

Made with 10+2+2 Construction Pattern, to ensure atleast 20-25 repetitions for 34Kg.

Opportunities we focus on

Established brands charge a large brand premium for their products whereas they outsource most of their non-premium grade products which compromises quality.

Once you move out of the organized sector, it becomes increasingly hard to be sure about the quality of product along-with no after sales service.

Outrageous Price

High Price

High Quality

PREMIUM COMMERCIAL

Low Quality

Un-Organized SectorGrey Area

Opportunity for more reasonable pricing.

Opportunity for better quality.

Our Solution

Great (verifiable) quality products at reasonable prices fortified with comprehensive pre-sale & after-sale service/support.

Our standard for quality of a product is measured by its

capacity to perform its intended purpose

consistently over its lifetime.

Simplicity is the ultimate sophistication

Looking Ahead

In keeping with the times that are changing, we see tremendous opportunities to bring a lot of value to the Industry. We couldn’t be more excited about the future. Some of the ideas we are currently working on :

Russian Make - Birch Ply (including Film Faced Shuttering Ply)Birch Timber made plywood manufactured in Russian mills have proved to be a resilient product worth looking into. With Gurjan Timber becoming increasingly hard to source, we think Birch Timber exhibits great potential to fill in the gap. Birch made Shuttering Ply is exceptionally well engineered to deliver upwards of 45 repetitions for 12mm Panels.

Pre - Laminated Plywood.There’s a huge opportunity to explore the space between Plywood and Laminates which can deliver better product finishing as well as huge cost savings.

Our Team

Om Prakash Chhawchhria, Chairman

SJE Group stands tall today only because of his grit & leadership. It was his vision that has carried SJE Group so far. He continues to play an active advisory role even today.

Saurav Agarwal Managing Director

Saurav sets the pace, bringing with him manufacturing proficiency

combined with sales efficiency & an unquenchable thirst to push for

exponential growth of the company.

Harshal Agarwal Executive Director

Harshal brings in the technological expertise &

marketing foresight to position the company towards adopting a global outlook to stay relevant.

Clients we have had the opportunity to serve.

SJE Exim Pvt Ltd414/B, Durian Estate, Goregaon - Mulund Link RoadGoregaon (East), Mumbai - 400063, Maharashtra,Contact : +91 9967740999 | info@avronply.com,

www.avronply.com