Engaging Young Children
of 11
/11
Embed Size (px)
description
"Engaging Young Children"Ingrid SmitPresentation given at the 3rd UNAWE Multidisciplinary WorkshopDate: June 16, 2008
Transcript of Engaging Young Children
www.smitenca.nlwww.smitenca.nl
Involvement of childrenInvolvement of children
www.smitenca.nlwww.smitenca.nl
Starting pointStarting point
!! Development of childrenDevelopment of children
!! Connecting to their worldConnecting to their world
!! Dealing with childrenDealing with children’’s issuess issues
!! Identification possibilitiesIdentification possibilities
!! Format fits to the contentFormat fits to the content
!! Invite children to act & participateInvite children to act & participate
www.smitenca.nlwww.smitenca.nl
Do I know my targetgroup?Do I know my targetgroup?
Cognitive developmentCognitive development
Emotional developmentEmotional development
Social developmentSocial development
www.smitenca.nlwww.smitenca.nl
6-12 years6-12 years
COGNITIVECOGNITIVE
!! Reading & writingReading & writing
!! Logical reasoningLogical reasoning
!! Concrete thinkingConcrete thinking
!! Short/long term memoryShort/long term memory
!! Awareness environmentAwareness environment
!! Learning strategiesLearning strategies
www.smitenca.nlwww.smitenca.nl
6-12 years6-12 years
SOCIAL-EMOTIONALSOCIAL-EMOTIONAL
!! Capable to handle different emotionsCapable to handle different emotions
!! Growing understanding in the meaning of..Growing understanding in the meaning of..
!! Social relations extendSocial relations extend
!! Better dealing with stressBetter dealing with stress
!! Less egocentricLess egocentric
www.smitenca.nlwww.smitenca.nl
teenagersteenagers
!! Big physical changeBig physical change
!! Abstract thinkingAbstract thinking
!! Independence fromIndependence from
parentsparents
!! Discovering ownDiscovering own
identityidentity
!! Strong need to shareStrong need to share
feelings withinfeelings within
peergrouppeergroup
www.smitenca.nlwww.smitenca.nl
Quality standardsQuality standards
!! InvolvementInvolvement
!! CredibilityCredibility
!! Aesthetic qualityAesthetic quality
!! EntertainmentEntertainment
!! RolemodelRolemodel
!! Absence of harmfulAbsence of harmful
effectseffects
www.smitenca.nlwww.smitenca.nl
Research & CreateResearch & Create
!! Content & designContent & design
!! InteractionInteraction
!! Look & feelLook & feel
!! TargetTarget
www.smitenca.nlwww.smitenca.nl
TipsTips
!! www.bbc.co.uk/schoolswww.bbc.co.uk/schools
!! www.schooltvbeeldbank.nlwww.schooltvbeeldbank.nl
!! www.omroep.nl/zappwww.omroep.nl/zapp
!! www.barbie.nlwww.barbie.nl
!! www.nickolodeon.nlwww.nickolodeon.nl
!! www.hyves.nlwww.hyves.nl
!! www.funx.nlwww.funx.nl
www.smitenca.nlwww.smitenca.nl
Portalstrategy is one wayPortalstrategy is one way…………
!! BannersBanners
!! E-mailE-mail
!! GamesGames
!! Viral marketingViral marketing
!! WeblogWeblog
!! SearchSearch
www.smitenca.nlwww.smitenca.nl
From online to offline activitiesFrom online to offline activities
