Engaging The Next Billion Consumers In India and Southeast Asia
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Transcript of Engaging The Next Billion Consumers In India and Southeast Asia
Next Billion Consumers & Brands
PLEASE NOTE: This presentation accompanies the talk by ZipDial Founder and CEO, Ms. Valerie Wagoner at mBillionth South Asia 2013 Award (which ZipDial won).
Next slide is link to that talk (video via YouTube). If you
have already viewed the video, simply click next to skip video and jump to the slides.
Next Billion Consumers & Brands
Where do you think users are engaging?
649,000 0 3,200 970,000In 1 year
2,152,000 40 3,200 2,370,000in 2 years
2,051,000 0 17,800 136,000 in 1 year
2,688,000 186,200 810,500 5,010,000 In 2 years
167,000 1,600 15,000 1,450,000 In 2 years
1,140,000 0 6,600Global
1,036,000in 2 months
* Unique User brand results in India as of June 2013
ZIPDIAL PROPRIETARY & CONFIDENTIAL
Truly “Mobile-First” is the key
649,000 0 3,200 970,000In 1 year
2,152,000 40 3,200 2,370,000in 2 years
2,051,000 0 17,800 136,000 in 1 year
2,688,000 186,200 810,500 5,010,000 In 2 years
167,000 1,600 15,000 1,450,000 In 2 years
1,140,000 0 6,600Global
1,036,000in 2 months
* Unique User brand results in India as of June 2013
ZIPDIAL PROPRIETARY & CONFIDENTIAL
No gimmicks allowed!
ZIPDIAL PROPRIETARY & CONFIDENTIAL
Be seamless part of consumer story
ZIPDIAL PROPRIETARY & CONFIDENTIAL
1.0x
.0x .5x 1.0x 1.5x 2.0x 2.5x
Marie Claire
Femina - Abaran
Marwar
Harpers Bazaar
India Today Spice (Jul)
Hello India - Abaran
Analytics & Insights on Media
Delivered 2.3x Responses than
Harpers!
Delivered 30% fewer responses
than Harpers.
ZIPDIAL PROPRIETARY & CONFIDENTIAL
Hey! Just zipdial to learn about this Brand 08030050022
Increase reach & value of media
Get 10 friends to zipdial and become our new Brand Ambassador for your City!
On Package
In Store
ZipDial drives up to 185% Increase in Reach
ZIPDIAL PROPRIETARY & CONFIDENTIAL
Drive & Track Product Trials
ZIPDIAL PROPRIETARY & CONFIDENTIAL
Mar-0
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- 200,000 400,000 600,000 800,000
1,000,000 1,200,000
Disney Users on ZipDial
Disney: Loyalty & Viewer Analytics
ZIPDIAL PROPRIETARY & CONFIDENTIAL
Jet Set Go 2, repeat successful summer campaign
Jet Set Go summer campaign spotting planes on screen to earn points.
INOX Quiz Brand Solution
Princess Academy
Watch & Win Peda Disney XD
Kiterestsu Contest
GSK Horlicks Quiz Brand Integration
Mickey Magic Event
Guard Razor Cricket Gratification
Gillette: Viral Campaigns from All Media
ZIPDIAL PROPRIETARY & CONFIDENTIAL
Guard Razor Sampling in 3 states in India
Gillette Shave India 4
Gillette Shave India 5
Guard Soldier to Respect Women
Mar/07
Apr/07
May/0
7
May/0
7
Jun/07
Jun/07Jul/0
7
Aug/07
Aug/07
Sep/0
7
Sep/0
7
Oct/07
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Dec/07
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Jan/0
8
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500,000 1,000,000 1,500,000 2,000,000 2,500,000
Gillette Users on ZipDial
Pledge campaign to re-dedicate Gateway of India to soldiers
Gillette IndiaLazy Stubble
Fusion Razor gift redemption on Facebook
Cadbury: Cross-brand Analytics
ZIPDIAL PROPRIETARY & CONFIDENTIAL
May/07Jun/07
Jul/07Jul/0
7
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Sep/07
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Dec/07Jan/08
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100,000
200,000
300,000 Cadbury Users on ZipDial
Oreo Togetherness Pledge Sweets made
with Dairy Milk Choco. Consumer voting the shops.
Bourneville Dark Knight Contest
Referral Campaign to increase reach.
Shera Srishti contest year 2
Pat for the Mom / Referral
Don’t Waste Milk! Bournvita 1 lakh Hamper Campaign.
Hundreds of Millions of Interactions that never existed otherwise!
Direct revenue & Indirect valuefor Telecom Operators
ZIPDIAL PROPRIETARY & CONFIDENTIAL
This is just the beginning…Proud to be a “from India” company!
“give me a missed call”
“I’ll just flash you”
“dame sinpa”
“just beep me”
ZIPDIAL PROPRIETARY & CONFIDENTIAL
ZipDial wins mBillionth South Asia
2013 Award
Yet another industry recognition of our
innovation.
ZIPDIAL PROPRIETARY & CONFIDENTIAL
ZIPDIAL PROPRIETARY & CONFIDENTIAL
Valerie R. Wagoner
Founder & CEO