engaging social communities - socialmedia conference 2012
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Engaging social communities
with Shona Mackin
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www.socialface.com.au
juggling
Multiple Roles
Learning new media
Everything urgent
Looking for quick easy wins
Mass communication
Simplified user sharing
Struggle to keep up
Doing small bits of everything
Constant deadlines
How can I do it all?
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know your purpose
WHY Social Media for your business?
WHAT are you looking to achieve?
WHO are you trying to connect with?
WHEN are your customers online?
HOW are you going to reach them?
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6 engagement tips
1. Listen
2. invite people to engage
3. prompt and personal responses
4. make it easy
5. be human
6. keep it real
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aware
Are you ready to engage through
mobile?
43% of online Australians now own
a smart phone
92% of mobile social networkers
have visited facebook via their
phone
97% of all engagement producing
activity happens in the newsfeed
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www.socialface.com.au
listen
Listen to your
audience
hear what they are
saying and
post, respond, con
nect accordingly
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connect
Make a two way connection
Ask for opinions
Post a poll or results of a survey
Ask open ended questions
Send out thought provoking material, news or information
Weave information across all your social platforms
Jump in when the
opportunity arises for a
conversation
Commit – once you’re
in, you’re in
Pay attention and help
people feel heard
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great content
Relevant
Valuable
Interesting
Responsive
News worthy
Shareable
Be respectful of your readers time.
People see thousands of pieces of marketing everyday.
Think about what you can do to make your
communications count and stand out
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You’ll learn...be timely
People are impatient
Expectation of an instant response
Promptly and personally acknowledge
and respond to posts and feedback
20 minutes to catch most people online
Ask do you like being kept on hold?
Social media is a great opportunity to
engage in core customer service
Timely Response = Greater engagement =
more chance of success
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Date first, sell second
Take it easy
Take the time to nurture the social relationship
Build trust
Social media is a long term investment
Ask about them… and care
Softly, softly approach
Sell like a ninja
AVA – Always Add Value
WIIFM – What’s in it for me/them?
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www.socialface.com.au
share
Give more, Get more
Share relevant, interesting information
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Who are your page friends?
Network
Get to know who’s active
Share the love
Align with partners and clients
Share interesting and relevant
content
Say thank you to people who
engage with you
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Invite people to share
Ask people to get involved in group discussions like linkedin
Finish blogs with a question
Invite people to share their opinions
Ask opinions on Linkedin, Qwora or Survey Monkey and
share your findings
Respond to negative posts in an open, non emotive manner
Create company policy guidelines
Let people know you are human –
attribute posts to an individual if
you have a few people involved
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algorithms
Using a 3rd party auto
posting tool, can have a
negative effect on your
social efforts on some
platforms.
Leverage where you can, know
how to play the system
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interested lists
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find your potential reach
Use the tools
available to discover
how many people in
your niche interest
area
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www.socialface.com.au
use your insights
What’s interesting to your target demographic?
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focus
Discipline
Get in
Do the job
Get out
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20min plan
Set an alarm or pick a couple of your favorite songs and do as much
as you can before they finish
Automate what you can with out messing with your edgerank score -
set up Facebook to push to your Twitter Page
Plan ahead
Be organised
Have copy and images ready to go
Pre-write posts to get ahead
Respond where required
Network with key “page friends” – like, comment and share
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Tools
Do.com
Dropbox
Evernote
iDisplay
Nimble.com
Manage Flitter
Twilerts and Google Alerts
Sprout Social
Hootsuite
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stats
SOURCE: http://www.socialbakers.com/
SOURCE: http://www.digitalbuzzblog.com/infographic-1-billion-facebook-users/
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Take homes
Stay Current, post regularly
It’s a Marathon not a sprint
Invite people to get involved
Respond promptly and personally
Make it easy to engage, are you mobile friendly?
Stay on top on changes to the platform and
algorithms
Be interesting and keep it real
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www.socialface.com.au
Socialface
“Socialface manages your
social media and community
engagement.
You get your time back to
focus on what YOU do best”
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We’d love
to join
your
team,
Let’s Chat
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www.socialface.com.au
www.socialface.com.au
1300 76 46 36