Engaging responsibly using social media Tips & Tricks
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Transcript of Engaging responsibly using social media Tips & Tricks
Engaging responsibly using social mediaTips & Tricks
Urologist & Director of Robotic Surgery | Peter MacCallum Cancer Centre | MelbourneAssociate Editor (Social Media) | BJUI
Declan Murphy
@declangmurphy #eau14
Potential outcome?
• Suspended/dismissed from the hospital
• Reported to licensing body for unprofessional conduct
Greysen et al. JAMA 2012;307(11):1141-2
Take home message
You could get in serious trouble using social media
Guidelines and Rules: 2013-4
Engaging Responsibly with Social Media
Declan Murphy, Stacy Loeb, Marni Basto, Ben Challacombe, Quoc-Dien Trinh, Mike Leveridge, Todd Morgan, Prokar Dasgupta, Matt Bultitude
BJUI 2014; In press
Take home message 1
• Social media is transforming medical communication/publishing• It allows unprecedented reach and engagement at lightning
speed• There are huge opportunites but associated risks – follow the
rules
Some opportunities
Journals no longer think “paper”
REACH
ENGAGE
Journals no longer think “paper”
Opportunities to use social media 1Video
Tips for video
1. Capture
• Capture at maximum quality
• SDI/Signal convertor/HDD• Medicap USB 300 - fantastic• DVD always disappointing
Capturing open surgery
DSLR can do video v well
3D – next frontier
Tips for video
2. Edit
Take Home Message 2
• The leading journals no longer think “paper” Authors must make the most of this
• Think video• Think social
Opportunities to use social media 2Blogging
The Social Funnel
Blogging is at the Heart of the Social Funnel
Why blog?
• Online diary• Social opinion• Professional opinion• News/event reporting
• Repository to drive social traffic
Blogs@BJUI
Most popular blogs - BJUI
Publishing paradigm is shifting
Blog first Peer review
“Social review”
Publishing paradigm is shifting
Blog first Publish laterPeer review
“Social review” Amplify with social
Publishing paradigm is shifting
Blog first Publish laterPeer review
“Social review” Amplify with social
Conference blogs
Five tips to write a good blog
1. Make it conversational
2. Anecdotes always good
3. 5-800 words
4. Enrich with photos/videos/HTML links
5. Incite some reaction
Opportunities to use social media 3Conference experience goes social
Conferencing and Social Media
#eau14 has global reach and engagement
Final thoughts
• Engage responsibly – you have standards to maintain as a health professional
• Seize the opportunities to amplify your message and network with others
• Have fun!
@declangmurphy #eau14
Thank you