Engaging People Engaging Content

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David Tokheim SVP, Media Solutions ENGAGING PEOPLE ENGAGING CONTENT

description

Talk that was given at Ad Tech 2012 San Francisco.

Transcript of Engaging People Engaging Content

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David TokheimSVP, Media Solutions

ENGAGING PEOPLEENGAGING CONTENT

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SAYMEDIA.COM / ENGAGING PEOPLE

Digital media has changed how we create, discoverand consume content.

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SAYMEDIA.COM / ENGAGING PEOPLE

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140MVISITORSLAST MONTHVISITED BLOGS

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10 PERCENTOF DIGITAL TRAFFIC WAS FROM

MOBILEDEVICES

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ONE IN FIVEMINUTES ONLINE IN 2011 WERE ON SOCIAL NETWORKS

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What about the other 4 minutes?

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1.4B MINUTES

DIGESTING

FOODCONTENT

377M MINUTES

SPENT AT

HOME

3 BILLIONMINUTES GEEKING

TECH

633M MINUTES

GETTING IN

STYLE

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...and discoverycontinues to evolve.

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SOCIALSEARCH

CONTENT PROPERTIES

VIRTUOUS CYCLEINTENT, DISCOVERY AND CONSUMPTION

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Finding a way to engage people with content has never been

more important for publishers and brands.

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Embrace Obsession

Have a Strong Point of View

Make it Real

Make it Personal

FOUR WAYS CONTENT CAN ENGAGE PEOPLE

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EMBRACEOBSESSION

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BANANAREPUBLIC

IS EMBRACINGAN OBSESSION

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HAVE A STRONGPOINT OF VIEW

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TOMSHAS A STRONGPOV

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MAKE IT REAL

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CHRYSLERWAS MAKING IT

REAL

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MAKE ITPERSONAL

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ALLSTATE IS MAKING IT PERSONAL

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Embrace Obsession

Have a Strong Point of View

Make it Real

Make it Personal

IN SUMMARY

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More Mad Men?

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Questions?