Engaging Alumni to Strengthen Membership

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2014 ROTARY INTERNATIONAL CONVENTION Engaging Alumni to Strengthen Membership Moderator – RI Director Larry Lunsford

description

When looking for potential Rotary club members, don’t forget that there is an audience that is already knowledgeable and excited about Rotary. Former Rotaractors, Interactors, and former Foundation program participants are often overlooked as a viable pool of candidates that can help clubs grow and stay energized. In this session, you’ll learn about opportunities to increase club membership by recruiting former Rotary program participants.

Transcript of Engaging Alumni to Strengthen Membership

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2014 ROTARY INTERNATIONAL CONVENTION

Engaging Alumni to Strengthen Membership

Moderator – RI Director Larry Lunsford

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• Naoyuki TakagiRotary Club of Kanagawa Shonan, Japan

• District Governor-elect Ahmed Saada Rotary Club of Alexandria, Egypt

• Laura VerdegaalRotaract Club Aalsmeer-Mijdrecht-Uithoorn, The Netherlands

PANEL PARTICIPANTS

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• Discuss Rotary alumni as an overlooked audience of prospective members

• Hear personal experiences from Rotary alumni and a current Rotaractor

• Discover opportunities for increasing your club membership by leveraging former Rotary program participants

IN THIS SESSION

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OPPORTUNITIES

• Only an estimated 2.9% of Rotarians are alumni

• Most clubs don’t recruit alumni for membership

• 84% of current program participants are interested in membership

• 66% of alumni are interested in membership

• As more years pass, alumni are less interested in joining

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2014 ROTARY INTERNATIONAL CONVENTION

RI Director Larry LunsfordRotary Club of Kansas City - Plaza

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• Rotarian since 1991, Past President, Rotary Club of Kansas City-Plaza, Missouri 1997-98

• Served as Zone Rotary Public Image Coordinator, Regional Foundation Coordinator, and Foundation Alumni Coordinator

• Past Council on Legislation Delegate

• Regional Scholar Orientation Chair

• Past District Governor D6040, 2001-02

RID LARRY LUNSFORD

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2014 ROTARY INTERNATIONAL CONVENTION

Naoyuki TakagiRotary Club of Kanagawa Shonan, Japan

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• Ambassadorial Scholar (87-88)• Joined Alumni Association of District

2780 (1994)• Joined Rotary as Charter President of

the first Alumni Club in Japan (2004)• Since then, six other alumni clubs

have been chartered in Japan, including one e-club

NAOYUKI TAKAGI

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• Show ROTARY CARES– Treat participants like your children

• Show ROTARY SHARES– Sharing is a key to a better world– Invite them to join your service projects

• Show how excited you are about ROTARY– SERVICE ABOVE SELF in ROTARY is fun!

DURING ROTARY PROGRAMS: BE A ROTARY MENTOR

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MY ROTARY MENTOR

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• Never let them go– Form alumni associations– Update contact information periodically

• Let them shine in Rotary– Invite them as speakers/panelists– Keep alumni associations involved

• Let them serve in Rotary projects– Utilize their unique talents

AFTER ROTARY PROGRAMS: STAY IN TOUCH

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• The leadership must come from you!• Share your passion and show Rotary cares• Be patient and never force it• Find prospective members from alumni• Find a leader with passion, vision, and time• Let them steer their own course• Make joining a new club easy– Dues/Meeting time– An e-club is a nice option

FORMING A NEW CLUB

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2014 ROTARY INTERNATIONAL CONVENTION

District Governor-elect Ahmed SaadaRotary Club of Alexandria, Egypt

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• Joined Rotary Club of Alexandria - 1993

• Served in various Club and District offices– Club President 2003-04– Deputy Governor 2012-13– District Governor-elect 2014-15

• Focused on Rotary Alumni Programs

DGE AHMED SAADA

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• Rotary Alumni Participation and Service– Group Study Exchange Member to D-6670,

Ohio, USA 1991– District Rotaract Representative 1992-93– Charter Member, The Rotary Foundation

Alumni Association 2001– District Group Study Exchange Chair

2008-09– District Alumni Chair 2007-08; 2011-12

DGE AHMED SAADA

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ALUMNI OF TRF

How to make useof the alumni to revitalize Rotary?

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EFFECTIVE CLUB

Sustain and

Increase Membership

ImplementSuccessful

ServiceProjects

Support The RotaryFoundation

Develop Leaders

Beyond the Club Level

Five Avenues of ServiceClub Leadership Plan

REQUIREMENTS OF AN EFFECTIVE CLUB

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(Charter Members)

EGYPTIAN ASSOCIATION OF TRF ALUMNI

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EGYPTIAN ASSOCIATION OF TRF ALUMNI

(Charter Members)

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• To provide a way to stay in touch with each other.

• To build strong bonds with Rotary Clubs.• Volunteer opportunities.• To support the Rotary Foundation.• To form a pool for recruitment as

potential Rotarians.• To join a worldwide network of more than

66 alumni associations.• To organize regular reunions.

WHY SHOULD WE HAVE ALUMNI ASSOCIATIONS

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HOW TO ENCOURAGE ALUMNI TO JOIN ROTARY

Let’s give up the philosophy of“Find them, fund them and forget

them”

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LIGHT UP YOUR CLUB WITH NEW ALUMNI!

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GSE Team D-2450 / D-9670 (1998)

TRF AlumnaRiham Youssef

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OUTBOUND GSE TEAM FROM D-2451 TO D-5890 (2009)

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INBOUND GSE TEAM FROM D-5890 TO D-2450 (2009)

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Michael ChesserD.5890 - Texas

Amal ShafikD.2450 - Egypt

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GSE TEAM TO D-6670 (1991)

My Personal Experience

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PROF. JOHN K. NIPARKO, M.D.

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T h a n k Y o u

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2014 ROTARY INTERNATIONAL CONVENTION

Laura VerdegaalRotaract Club Aalsmeer-Mijdrecht-Uithoorn, The Netherlands

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• Rotaractor since December 2004

• Club President 2009-2010

• Country Representative, The Netherlands

• President, European Rotaract Information Centre

LAURA VERDEGAAL

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• 3 Rotary sponsor clubs in the area

• Rotary Governors & District Rotaract Representatives working together

• Learn from each other

• Link events

• Alumni network District 1570

CONTACT ROTARACT - ROTARY

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2014 ROTARY INTERNATIONAL CONVENTION

Actions to Take in Your Club

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• Build strong relationships with current program participants

• Develop an action plan for keeping alumni involved in Rotary activities

• Promote alumni so that other Rotarians understand their importance

• Ask alumni to join Rotary

• Involve alumni in club and district activities

• Help and mentor alumni to find clubs that meet their needs

RECOMMENDATIONS

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QUESTIONS

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2014 ROTARY INTERNATIONAL CONVENTION

THANK YOURegister for upcoming webinars and access recordings of past

webinars at www.rotary.org/webinars