Engagement lessons learnt
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Engagement: lessons from the front line
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Transcript of Engagement lessons learnt
Adopt the new paradigms
• Databases• Themes• Workflow• Frameworks• Embedded• Related/Semantic• Distributed• Cloud• Taxonomy
CRM
campaigns
Self-serve
mobile
websites
chat Social media email
Federatedsearch
Membership
Authentication
Enterpriserepositories
visits
Reputation
Campaignmanagement
Casemanagement
sentiment
publishing
feeds
Events
Industry
Social
Citizens
Influential's
Government
Think of your social universe
Use DM tool sets
• Automated marketing• Outreach• CRM• Segmentation• List scoring• Campaign management• Community building