Engagement e social enterprise

abusetti.wordpress.com

Engagement e Social Enterprise

Roma 19 novembre 2012 presso "The Shenker Institute"

Dr. Alvaro Busetti

…vai al sito del libro

http://abusetti.wordpress.com/


http://www.valueforengagement.com/


Il valore potenziale della "social economy"

$900 billion – 1.3 trillion Annual value that could be unlocked by social technologies in four sectors

2x Potential value from better enterprise communication and

collaboration compared with other social technology benefits

Fonte: "The social economy: Unlocking value and productivity through social technologies" McKinsey Global Institute, Luglio 2012 http://www.mckinsey.com/insights/mgi/research/technology_and_innovation/the_social_economy

1/3 Share of consumer spending that could be influenced by social shopping



http://www.mckinsey.com/insights/mgi/research/technology_and_innovation/the_social_economy


Dove si può generare valore con le tecnologie social






Esempio: il settore dei "Consumer Packaged Goods" (B2C)






Esempio: il settore "Advanced Manufacturing Industries" (B2B)






Dove si può generare valore con le tecnologie social Dove / quale stakeholder coinvolgere? (engagement)




Dove / quale stakeholder coinvolgere? Il caso FIAT: co-creation

Fonte: http://www.fiat500.com/Lab2/main.asp ; http://www.plminnovation.com/fiat_mio.php accessed 8 november 2012



http://www.fiat500.com/Lab2/main.asp

http://www.fiat500.com/Lab2/main.asp

http://www.plminnovation.com/fiat_mio.php

http://www.plminnovation.com/fiat_mio.php


Dove / quale stakeholder coinvolgere? Il caso Best Buy: CRM

Fonti: http://bbyconnect.appspot.com/about/ ; http://www.bbyfeed.com/talk/about/ accessed 8 November 2012 ;



http://bbyconnect.appspot.com/about/


http://www.bbyfeed.com/talk/about/



Dove / quale stakeholder coinvolgere? Il caso Best Buy: CRM

Fonti: http://bbyconnect.appspot.com/about/ ; http://www.bbyfeed.com/talk/about/ accessed 8 November 2012 ;

Engagement Platform to connect employees:

1. To each other;

2. To customers (where they need us, and when they need us);

3. To knowledge (created by employees and customers alike).








Dove / quale stakeholder coinvolgere? (engagement)

Salary for Work

Value for Engagement




Grazie per la vostra attenzione !

Alvaro Busetti [email protected]

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Engagement e social enterprise

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