Engage your Members with Social Media
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David from MediaSauce talks about social media.11.10.09
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social media– what is it?– why does it matter?– get started
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a little bit about me…a little bit about me…
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work.
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sauce.
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it all matters!
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social media is about people, not technology.
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what’s old (natural) is new again.
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listen.tell stories.be honest.have conversations.
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word of mouth 1,000,000
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what is social media?
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what does it mean to be social?
if you’re 41 and married with 2 kids?
if you’re 25 and single?
if you’re retired and widowed?
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social means something different to everyone.
if you’re 41 and married with 2 kids?
if you’re 25 and single?
if you’re retired and widowed?
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why do you join anything?
fraternity?
cause?
church?
a social network?
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you join because it’s…
social (connections)
relevant (to your life)
interesting (to you)
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hey there.
hello.
let’s knit!
social
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media
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social media
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so why participate?
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3 out of 4 americans use
social technology
forrester, the growth of social technology adoption, 2008
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so what?
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30%
35-44
19%
45-54
17%
55+25-34
57%
18-24
75%online adults with a
social network profile
age group
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what’s the
BIG PICTURE for business?
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social media is here to stay.
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social media createssocial media creates
BIG opportunitiesBIG opportunitiesto be first moversto be first movers
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whoever has the most connections
changes the game.
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whoever has the most connections
changes the game.
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whoever has the most connections
changes the game.
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whoever has the most connections
changes the game.
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big
lesson of the day...
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big
lesson of the day...93% of americans believe a company should have a presence in social media
2008 cone business in social media study
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and…
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and…85% believe a company should not only be present, but should interact with its consumers via social media
2008 cone business in social media study
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so what do you do?
it varies, based on the business
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so what do you do?
being relevant and adding value are always key elements
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get in the game
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i knew a man who grabbed a cat by the tail…
– mark twain
“
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i knew a man who grabbed a cat by the tail…
and learned 40%more about cats than
the man who didn’t
– mark twain
“
”
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do something!
…to build connections
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it's not about putting up a billboard on I-465
anymore…
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it's about it's about connectingconnecting with people with people
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not aboutnot aboutshoutingshouting a a messagemessage
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the big five
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your
personal
rolodex
122 million unique visitors last month
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43 million registered users in 170 industries
your
business
rolodex
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searchablemicro-television
10 hours of video uploaded each minute
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3.6 billion images at flickr.com
searchablescrapbook
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3 milliontweets each day
micro-blogging
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see the
big potential in social media
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= time
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example in action
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my.barackobama.com
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obama empowered the masses to unite around “Yes We Can”
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obama empowered the masses to unite around “Yes We Can”
set personal goals
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obama empowered the masses to unite around “Yes We Can”
set personal goals
local fundraising campaigns
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obama empowered the masses to unite around “Yes We Can”
set personal goals
local fundraising campaigns
simple tools for people that care
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people need to
matter
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0.3%of the population joinedmy.barackobama.com(approx. 1 million people)
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0.6%of registered voters
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1.2%of registered democratic voters
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big
lesson of the day, take 2...
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1–2%of your audience can create a successful and activated community
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example in action
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41%
of americans want companies to solicit feedback on their products and services. 2008 cone business in social media study
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keys to successful use of social media
5
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understand your central value to the user and have a “join strategy”
1
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make it social. don’t fake it and
let others participate.
2
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make sure it is central to your strategy. it can’t be an afterthought.
3
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create an ubiquitous presence on many new media platforms and cross-promote.
4
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do something… but don’t feel like you have to do everything.
5
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things you can do this week
5
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register your brandin social platforms thatmatter to your audience.
1
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monitor.set alerts for
your industry.
2
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listen to your audience. find them where they are.survey what they like.
3
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explore social bookmarking.
4
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set time aside to explore… follow others, find industryexperts, share knowledge.
5
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questions…
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contact me:– [email protected]
link up with me:– linkedin.com/in/davidbcain
work with me:– mediasauce.com/people/dcain