Engage Your Audience with Video - RANDUG · 2019-01-14 · Engage Your Audience with Video ... •...

26
Engage Your Audience with Video presented by: Tom Makeever © 2018 GSM Marketing LLC

Transcript of Engage Your Audience with Video - RANDUG · 2019-01-14 · Engage Your Audience with Video ... •...

Page 1: Engage Your Audience with Video - RANDUG · 2019-01-14 · Engage Your Audience with Video ... • Custom-branded title, background color, your logo ... • Identify your . target

Engage Your Audience with Videopresented by: Tom Makeever

© 2018 GSM Marketing LLC

Page 2: Engage Your Audience with Video - RANDUG · 2019-01-14 · Engage Your Audience with Video ... • Custom-branded title, background color, your logo ... • Identify your . target

GSM www.gsm.marketing

Our discussion today

• Why video? Making the case.• Introducing GSM Employer Connect• GSM Advisor Connect• Custom produced video

Page 3: Engage Your Audience with Video - RANDUG · 2019-01-14 · Engage Your Audience with Video ... • Custom-branded title, background color, your logo ... • Identify your . target

What we’ve learned about

video

Page 4: Engage Your Audience with Video - RANDUG · 2019-01-14 · Engage Your Audience with Video ... • Custom-branded title, background color, your logo ... • Identify your . target

GSM www.gsm.marketing

Interesting facts

Where both text and video are available on the same web page, 69% of users prefer to watch video to learn about a product or service.

Source: (Wyzowl, 2016.)

Page 5: Engage Your Audience with Video - RANDUG · 2019-01-14 · Engage Your Audience with Video ... • Custom-branded title, background color, your logo ... • Identify your . target

GSM www.gsm.marketing

Interesting facts

People retain 80% of what they see and only 20% of what they read

Source: (Fast Company)

Page 6: Engage Your Audience with Video - RANDUG · 2019-01-14 · Engage Your Audience with Video ... • Custom-branded title, background color, your logo ... • Identify your . target

GSM www.gsm.marketing

Interesting facts

Website visitors spend 100% more time on pages with videos on them

Source: (EyeQ )

Page 7: Engage Your Audience with Video - RANDUG · 2019-01-14 · Engage Your Audience with Video ... • Custom-branded title, background color, your logo ... • Identify your . target

GSM www.gsm.marketing

Interesting facts

Using the word “video” in an email subject line boosts open rates by 19% and click-through rates by 65%.Source: (Hubspot)

Page 8: Engage Your Audience with Video - RANDUG · 2019-01-14 · Engage Your Audience with Video ... • Custom-branded title, background color, your logo ... • Identify your . target

GSM www.gsm.marketing

5 reasons why video

1. Superior engagement (ideal email)2. An immediate differentiator3. Build trust and boost awareness4. Improve your website's SEO5. Video on social media is a must

Page 9: Engage Your Audience with Video - RANDUG · 2019-01-14 · Engage Your Audience with Video ... • Custom-branded title, background color, your logo ... • Identify your . target

GSM original video

programs & content

Page 10: Engage Your Audience with Video - RANDUG · 2019-01-14 · Engage Your Audience with Video ... • Custom-branded title, background color, your logo ... • Identify your . target

GSM www.gsm.marketing

Introducing…

• Why we developed it– Lots of Plan Sponsor print content available– Most content is informational; not actionable– Need for content that “connects” and sparks conversations– Few firms have capacity to create a monthly outreach and

awareness campaign – especially with video

Page 11: Engage Your Audience with Video - RANDUG · 2019-01-14 · Engage Your Audience with Video ... • Custom-branded title, background color, your logo ... • Identify your . target

GSM www.gsm.marketing

The program

• What is it?

– Subscription-based video content for your website

– 15 custom-branded video episodes to share with employers/clients inviting a connection back to you

– Ready-made email campaign

Page 12: Engage Your Audience with Video - RANDUG · 2019-01-14 · Engage Your Audience with Video ... • Custom-branded title, background color, your logo ... • Identify your . target

GSM www.gsm.marketing

The program

• What’s included?– Each of the 15 videos features:

• Custom-branded title, background color, your logo• Custom-branded Action Doc• Text “script” to display with video (enhances SEO)• GSM video hosting• Email messages to drop into your own campaign

Page 13: Engage Your Audience with Video - RANDUG · 2019-01-14 · Engage Your Audience with Video ... • Custom-branded title, background color, your logo ... • Identify your . target

GSM www.gsm.marketing

Episode Topics

Page 14: Engage Your Audience with Video - RANDUG · 2019-01-14 · Engage Your Audience with Video ... • Custom-branded title, background color, your logo ... • Identify your . target

GSM www.gsm.marketing

The program

• Let’s take a look…– See all 15 videos on GSM’s website here

Page 15: Engage Your Audience with Video - RANDUG · 2019-01-14 · Engage Your Audience with Video ... • Custom-branded title, background color, your logo ... • Identify your . target

GSM www.gsm.marketing

The program

• What’s it look like on a client website?– Text script– Action Doc– American Pension Benefits example

Page 16: Engage Your Audience with Video - RANDUG · 2019-01-14 · Engage Your Audience with Video ... • Custom-branded title, background color, your logo ... • Identify your . target

GSM www.gsm.marketing

The program

So what does it cost?• Subscription Pricing

– We’ve made it very affordable– $500 one-time custom-branding setup– $300 per month (terminate any time with 30 day notice)

• For more information visit gsm.marketing

• Questions?

Page 17: Engage Your Audience with Video - RANDUG · 2019-01-14 · Engage Your Audience with Video ... • Custom-branded title, background color, your logo ... • Identify your . target

GSM www.gsm.marketing

• Why we developed it– Lots of Sponsor newsletters, content– Lots of Participant education content– Lack of Advisor-focused content– Like Employer Connect…

few firms have capacity to create high-quality video

Page 18: Engage Your Audience with Video - RANDUG · 2019-01-14 · Engage Your Audience with Video ... • Custom-branded title, background color, your logo ... • Identify your . target

GSM www.gsm.marketing

The program

• What is it?

– Topical videos designed to foster engagement with advisors

– Subscription-based video content for your website

– 23 custom-branded video episodes to share with advisors that invite a connection back to you

Page 19: Engage Your Audience with Video - RANDUG · 2019-01-14 · Engage Your Audience with Video ... • Custom-branded title, background color, your logo ... • Identify your . target

GSM www.gsm.marketing

The program

• What’s included?– Same as Employer Connect:

• Custom-branded title, background color, your logo• Custom-branded Action Doc• Text “script” to display with video (enhances SEO)• GSM video hosting• Email messages to drop into your own campaign

Page 20: Engage Your Audience with Video - RANDUG · 2019-01-14 · Engage Your Audience with Video ... • Custom-branded title, background color, your logo ... • Identify your . target

GSM www.gsm.marketing

The program

• Let’s take a look…– Ep. 8

When to Set Sail with Safe Harbor

Contact GSM for a list of all 23 videos in the series

Page 21: Engage Your Audience with Video - RANDUG · 2019-01-14 · Engage Your Audience with Video ... • Custom-branded title, background color, your logo ... • Identify your . target

GSM www.gsm.marketing

The program

So what does it cost?• Subscription Pricing

– $500 one-time custom-branding setup– $300 per month (terminate any time with 30 day notice)

• Questions?

Page 22: Engage Your Audience with Video - RANDUG · 2019-01-14 · Engage Your Audience with Video ... • Custom-branded title, background color, your logo ... • Identify your . target

GSM www.gsm.marketing

Custom Video Campaigns

• Identify your target audience (advisors, sponsors, participants)• Messaging and content is exclusive to your firm• Develop custom call-to-action for each video (or email)• We can develop custom nurturing or drip messages• You control message frequency and duration

Page 23: Engage Your Audience with Video - RANDUG · 2019-01-14 · Engage Your Audience with Video ... • Custom-branded title, background color, your logo ... • Identify your . target

GSM www.gsm.marketing

Custom Video Examples

• KTRADE Get Started Video Series (4 brief episodes)– Educate and motivate employees to participate in their plan

Page 24: Engage Your Audience with Video - RANDUG · 2019-01-14 · Engage Your Audience with Video ... • Custom-branded title, background color, your logo ... • Identify your . target

GSM www.gsm.marketing

Custom Video Examples

• ABG Michigan

– Their financial wellness brand (GSM developed)– Employee introduction to financial wellness and fly!

Page 25: Engage Your Audience with Video - RANDUG · 2019-01-14 · Engage Your Audience with Video ... • Custom-branded title, background color, your logo ... • Identify your . target

GSM www.gsm.marketing

Questions? Answers.

Thank You

Need Video?Think GSM

Contact:Tom Makeever, [email protected]

Page 26: Engage Your Audience with Video - RANDUG · 2019-01-14 · Engage Your Audience with Video ... • Custom-branded title, background color, your logo ... • Identify your . target