Engage Your Audience with Video - RANDUG · 2019-01-14 · Engage Your Audience with Video ... •...
Transcript of Engage Your Audience with Video - RANDUG · 2019-01-14 · Engage Your Audience with Video ... •...
Engage Your Audience with Videopresented by: Tom Makeever
© 2018 GSM Marketing LLC
GSM www.gsm.marketing
Our discussion today
• Why video? Making the case.• Introducing GSM Employer Connect• GSM Advisor Connect• Custom produced video
What we’ve learned about
video
GSM www.gsm.marketing
Interesting facts
Where both text and video are available on the same web page, 69% of users prefer to watch video to learn about a product or service.
Source: (Wyzowl, 2016.)
GSM www.gsm.marketing
Interesting facts
People retain 80% of what they see and only 20% of what they read
Source: (Fast Company)
GSM www.gsm.marketing
Interesting facts
Website visitors spend 100% more time on pages with videos on them
Source: (EyeQ )
GSM www.gsm.marketing
Interesting facts
Using the word “video” in an email subject line boosts open rates by 19% and click-through rates by 65%.Source: (Hubspot)
GSM www.gsm.marketing
5 reasons why video
1. Superior engagement (ideal email)2. An immediate differentiator3. Build trust and boost awareness4. Improve your website's SEO5. Video on social media is a must
GSM original video
programs & content
GSM www.gsm.marketing
Introducing…
• Why we developed it– Lots of Plan Sponsor print content available– Most content is informational; not actionable– Need for content that “connects” and sparks conversations– Few firms have capacity to create a monthly outreach and
awareness campaign – especially with video
GSM www.gsm.marketing
The program
• What is it?
– Subscription-based video content for your website
– 15 custom-branded video episodes to share with employers/clients inviting a connection back to you
– Ready-made email campaign
GSM www.gsm.marketing
The program
• What’s included?– Each of the 15 videos features:
• Custom-branded title, background color, your logo• Custom-branded Action Doc• Text “script” to display with video (enhances SEO)• GSM video hosting• Email messages to drop into your own campaign
GSM www.gsm.marketing
Episode Topics
GSM www.gsm.marketing
The program
• Let’s take a look…– See all 15 videos on GSM’s website here
GSM www.gsm.marketing
The program
• What’s it look like on a client website?– Text script– Action Doc– American Pension Benefits example
GSM www.gsm.marketing
The program
So what does it cost?• Subscription Pricing
– We’ve made it very affordable– $500 one-time custom-branding setup– $300 per month (terminate any time with 30 day notice)
• For more information visit gsm.marketing
• Questions?
GSM www.gsm.marketing
• Why we developed it– Lots of Sponsor newsletters, content– Lots of Participant education content– Lack of Advisor-focused content– Like Employer Connect…
few firms have capacity to create high-quality video
GSM www.gsm.marketing
The program
• What is it?
– Topical videos designed to foster engagement with advisors
– Subscription-based video content for your website
– 23 custom-branded video episodes to share with advisors that invite a connection back to you
GSM www.gsm.marketing
The program
• What’s included?– Same as Employer Connect:
• Custom-branded title, background color, your logo• Custom-branded Action Doc• Text “script” to display with video (enhances SEO)• GSM video hosting• Email messages to drop into your own campaign
GSM www.gsm.marketing
The program
• Let’s take a look…– Ep. 8
When to Set Sail with Safe Harbor
Contact GSM for a list of all 23 videos in the series
GSM www.gsm.marketing
The program
So what does it cost?• Subscription Pricing
– $500 one-time custom-branding setup– $300 per month (terminate any time with 30 day notice)
• Questions?
GSM www.gsm.marketing
Custom Video Campaigns
• Identify your target audience (advisors, sponsors, participants)• Messaging and content is exclusive to your firm• Develop custom call-to-action for each video (or email)• We can develop custom nurturing or drip messages• You control message frequency and duration
GSM www.gsm.marketing
Custom Video Examples
• KTRADE Get Started Video Series (4 brief episodes)– Educate and motivate employees to participate in their plan
GSM www.gsm.marketing
Custom Video Examples
• ABG Michigan
– Their financial wellness brand (GSM developed)– Employee introduction to financial wellness and fly!
GSM www.gsm.marketing
Questions? Answers.
Thank You
Need Video?Think GSM
Contact:Tom Makeever, [email protected]