How Digital Marketers Engage on Twitter | Social Insights Report July 2013
Engage with Insights
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Transcript of Engage with Insights
![Page 1: Engage with Insights](https://reader036.fdocuments.us/reader036/viewer/2022062412/587033d41a28ab81258b7447/html5/thumbnails/1.jpg)
Engage with insightsDiscover and share conversation-worthy updates to create and grow relationships
Social Selling Index
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Reps that exceed quota get 74% more engagement on their posts than those that don’t exceed quota
+74%
Why is it important to engage with insights?
Nearly 64% of B2B buyers report that they
appreciate hearing from a salesperson who provides knowledge or insight about
their business
%+39%+64
%
You are 70% more likely to get an appointment or an unexpected sale if you are a member in LinkedIn
Groups
+70%
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Post relevant content that can help you become a trusted source of insights and engage with insights from others.
Share relevant resources to strengthen personal connections
EXPERT TIP
Identify information for prospects that shows you care about their success and tag them when you share
Engage with insights
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Leverage industry data and news on LinkedIn to stay up to date.
Stay in the know with timely content
EXPERT TIP
Find timely articles to share on LinkedIn Pulse and get real-time insights on your saved leads and accounts with Sales Navigator
Engage with insights
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Leave thoughtful, constructive comments on content your prospects share or join LinkedIn Groups.
Engage in discussion where your connections are
EXPERT TIP
Participating in common groups can reinforce shared interests and goals
Engage with insights
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Always customize messages using relevant information you have learned about the person on LinkedIn.
Use relevant information when reaching out
EXPERT TIP
Use response rates as a way to gauge success of InMail or connection requests
Engage with insights