Engage Prague 2017 - Matic Babnik, Renault
-
Upload
socialbakers -
Category
Social Media
-
view
396 -
download
0
Transcript of Engage Prague 2017 - Matic Babnik, Renault
Think global
Act Local
What are the pros and cons of global & local tactics for your market?
Which approach is right for your brand?
How can you implement the choice you made?
One face for the brand & consistent communication
Lower production costs
The crowd effect
Lower average engagement on social media
Local legislative issues
Supporting local activities can be difficult
Responsive to local market needs
Higher average engagement rate
Cultural and languge issues avoided
Higher production costs
Brand consistency issues
Dispersion of communities on social media
GLOBAL BRAND DIRECTION & STRATEGY
GLOBAL PILLAR GLOBAL PILLARGLOBAL PILLAR
LOCAL CONTENT LOCAL CONTENTLOCAL CONTENT
LOCAL PILLAR LOCAL PILLAR
- Remember, there is no one size fits all technique. You must find a good ballance between your
corporate global strategy and your local market needs.
To stay in touch with their friends
To stay up to date with current events
Fill the gap in their spare time
To find funny / entertaining content
Listen to your public
Quality over quantity
Be patient
Be consistent