Media Kit 2017

Engage Our Powerful Consumer, DIY & Pro Audience

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Meet The Carey BrothersThe Carey Brothers are nationally recognized home remodeling experts who host On The House with the Carey Brothers. James and Morris are entering their thirty-first (31st) year hosting the weekend show. The Carey Brothers have a combined 70 years experience as licensed contractors. Their three hour radio show airs on 110 terrestrial radio stations, streamed live on Spreaker, available on Soundcloud, TuneIn, Stitcher and iTunes. On The House with the Carey Brothers is supported by a content rich website, weekly e-newsletter, social media, and their YouTube channel.

In addition, the Careys are monthly contributors to “The Family Handyman” magazine. They are also authors of four home improvement and remodeling books including Home Remodeling For Dummies and Home Maintenance For Dummies 1st and 2nd

Edition.

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Meet The Carey Brothers Experienced and TrustedLicensed Contractors,Authors and Experts

The Carey Brothers appear regularly as the home improvement experts on the Daytime Emmy Award nominated Home & Family TV show on the Hallmark channel and have been home improvement editors on CBS News Saturday Morning, Discovery Channel’s Home Matters, HGTV’s Smart Solutions and PBS’s Right On The Money… among others.

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Live Radio Show & Streaming Our weekly, three hour radio program, On The House with the Carey Bros. is aired on over 110 Affiliates Nationwide and streaming live on Spreaker.

The Carey Bros. answer home improvement questions and provide their listeners with useful tips and information that will save them money, improve their personal comfort and their quality of life.

Thousands also listen to the Carey Brothers on streaming services such as Stitcher, SoundCloud, iTune Podcasts and the On The House APP.

The Radio Numbers■ 110 Affiliates ■ 12+ Average Quarter Hour ■ (AQH) 92,500 ■ 55% Male 45% Female ■ 12+ CUME 945,000

■ Total Audience Coverage 58.50%■ CUME Audience Rating 0.5■ Own a Home 82%■ Median Home Value $205,000

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Weekly PodcastsThe On The House active audience can tune in to all three hours of our podcast on the go - when and where they want.

Our podcast includes:

5 10-second audio billboard announcements(for partners and advertisers) during each hour of the 3-hour podcast providing greater exposure and reach to our audience.

Have your tool or product reviewed by America’s most trusted home improvement duo: The Carey Bros. In addition to hosting their nationally syndicated radio program, the Carey Bros. still work with their tools helping people transform their home improvement dreams into reality. As such, they are always on the hunt for a new tool, product, or solution that will make their job easier and produce spectacular results for their clients and our DIY and Pro audience.

James and Morris review the features and benefits of your product live on the show during a three minute segment.

The Cool Tool & Product Review will be featured at the exclusive “Cool Tool & Product Review” page at onthehouse.com.

Your product image and website link will be prominently posted at the “Cool Tool & Product Review” page.

Your Cool Tool & Product Review will be featured in one issue of the On The House Weekly E-Newsletter.

Your Cool Tool & Product Review will be promoted thru On The House social media including Facebook, Twitter, and Pinterest.

On-Air and Online Content

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Giveaway Opportunities Product Giveaway during one hour of the show, which can be done during the same show as the Cool Tool and Product Review or a later show. Have your brand and product dominate one hour of the Carey Brothers national program with a live on-air giveaway. Your product will be

mentioned a least five times during the hour as listeners vie for their opportunity to walk away a winner. Get instant listener feedback live on the national radio show about your product. Stimulate website activity during the one hour giveaway. Gain more social media responses to your product thru The Cool Tool & Product Review segment.

Add a Video All of the elements above plus Watch two of the most trusted experts showcase your

product as only the Carey Bros can. James and Morris will talk about and demonstrate your

product’s features and benefits. An invaluable video that you will have on your website as

well as at the exclusive Cool Tool & Product Review page at onthehouse.com.

Click to play video

Click to play video

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Social MediaOn The House with the Carey Brothers social media is an engaged audience of consumers DIYers and tradespeople.

Social impressions reach over 1,000,000 during On The House sweepstakes

We engage on a variety of social networks and add to that with other social media platforms such as Periscope and Instagram.

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Content Drives EngagementOn The House with the Carey Brothers features a robust website with useful and relevant content shared across their social channels.

1,300 + Project Articles

2,100 + Quick Tips & Q&As

150 + Videos

1000s Hours of Podcasts

1000s Industry Interviews

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Affluent and EngagedThe On The House with the Carey Brothers audience across radio, streaming, print and online engagement:

Source: Arbitron Radio Advertising and OTH Survey

HHI $75,000Gender Men 55% Women 45%

45%Brand Loyal 40%Own a Home 84%

DIYers vs Pros 70% DIYer 30% ProsHH w/children 44%

Median Home Value $205,000

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We Create Custom Marketing SolutionsOn The House with the Carey Brothers develops marketing solutions that utilizes the considerable power of the Carey Brothers brand influence for our Partners and Sponsors.

Web Ads

Sweepstakes & Giveaways

Videos

SocialMedia

ContentMarketing

E-Newsletter

Trade ShowAppearances

RemoteBroadcasts

Cool Tooland Product

Reviews

CareyBrosPros

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Broadcast Remotes

Click to play video

Trade Show OpportunitiesWe use a modest temporary footprint that will enhance your presence at the show and our broadcast will promote your brand and products far beyond the bounds of your exhibit.

• We create buzz at the show and generate traffic to your exhibit using The Carey Brothers remote broadcasts and appearances.

• We use our expanding social media presence and those of our guests that recognize you as our Exclusive Show Sponsor.

• Our show airs on 110 radio stations, is heard on streaming services Soundcloud, Spreaker, Stitcher, TuneIn and our iTune podcast.

• Promoted through our weekly e-newsletter

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Tip of the DayToday’s busy consumers are looking for quick, money-saving tips that will help them fix up and improve their homes. The Carey Bros. do all that and more in just 60 seconds, six days each week with their award-winning On The House Tip of the Day.

Using white toothpaste to patch nail holes in drywall, how to use a paper plate to capture the mess made when drilling a hole in a ceiling, how to caulk like a pro, use talcum powder to quiet a squeaky floor, and how to save thousands of gallons of wasted water using a couple of drops of food coloring. The On The House Tip of the Day is as popular among pros and DIYers as it is consumers seeking advice on making sound purchase. The Carey Brothers use their over 70 years of combined experience as licensed general contractors along with their entertaining delivery and brotherly banter to offer sound advice that leaves the listener with money in their pocket and a smile on their face.

The On The House Tip of the Day:• aired twice daily to a growing network of over 81 affiliates • heard via podcast • accessed online at onthehouse.com• accessed via On The House social media

Click below to go to an online playlist of samples

Click individual Tip of the Day icons to play sample audio now:

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Website Marketing OpportunitiesThe website opportunities include a variety of placements and features:

• Rotating leaderboard ad placement• Static Display Ad• Static Tower ad• “Hello Bar” across the

top of the page• Featured Video placement• Editorial integration• Partners Page• Other custom opportunities

Partners Page

Hello Bar

Leaderboard ad

Tower Ad

Display ad

Featured VideoUnique Visitors 46,230

Page Views 86,310Google Analytics July 2016

Videos

Click to play how-to video

The Carey Brothers develop and shoot custom videos that target your audience:• Product knowledge videos• Case study videos• Trade show exhibit videos• Live stream video events

Video package features can include:• 30 second to 5 minute video• Promoted on social media – Facebook, Twitter, Pinterest and YouTube• Featured placement on the On The House website• Featuring James and/or Morris Carey speaking about your product or

service

Click to play trade show video Click to play trade show video

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Content MarketingArticles, Galleries, InfographicsThe Carey Brothers provide a first class website that features great actionable articles and how-to advise for their readers.

Customized articles, blog posts, galleries and slideshows will be featured on the home page and find prominent placement with our content driven site.• Content can be actionable how-to articles and tips for your

industry, highlighting products that includes yours• Galleries and slideshows of top 10 or best of can include your

products or services• Custom infographics can be developed and created that

bring your product or service into focus

Then the content is promoted online through our social media presence, e-newsletter and more.

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e-NewsletterWeekly e-newsletter Targeted to our subscribers with a well-designed newsletter that highlights your ad or content marketing efforts with a trusted look.

21,000+ each week receive the Carey Brothers Newsletter, with an average 19% CTR

Newsletter ad

Giveaway ad placement

Featured Article

Featured Video

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Sweepstakes & GiveawaysThe Carey Brothers develop custom viral giveaway programs for partners and sponsors. Entries and opt-in email is only the beginning of the campaign.

Entrants receive multiple entry opportunities into the contest depending upon their effective participation, creating a VIRAL TSUNAMI effect that helps share the giveaway and your brand to thousands of more with the same interests.

Each and every On The House sweepstakes and promotion generates thousands of leads.

■ Drive tens of thousands of visits to yourwebsite, videos, Twitter, Facebook pages and Pinterest.

■ Choose from various levels of participation.

■ All contests and sweepstakes are promoted on on-air, online, and via digital media.

■ Access to entry data (emails, names, etc.)

Analytics from a recent giveaway

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Personal Appearances &Seminar / Workshop Presentations

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The Carey Brothers visit major trade shows through-out the year for sponsors, partners, remote broadcasts and seminar/workshops.

The appearances are promoted on-air, onlineeditorial, PR events, press opportunities and The Carey Brothers social presence.

The Carey Brothers will develop events like LIVE Video Webinars demonstrating products to partner customers, distributors, prospects and trade professionals.

The Carey Bros. offer a unique opportunity to propel your brand and products to their peers in both the building trades and the building industry press. Use the Carey Bros. as spokespersons to improve brand awareness, product knowledge and product features and benefits among pros. Let the Carey Bros. host a press conference to convey your message at a press event at your exhibit or conference room setting.

Awareness,Loyalty &Sales

Experienced and Trusted Licensed Contractors, Authors, Radio Show Hosts and Experts

A pro oriented website aggressively marketed to professionals that highlights partner products, services and deals. Featuring how-to videos and Carey Bros. use of partner products.

Interview time during our 30-minute weekly podcast, just long enough to get to the next job.

Feature placement in our weekly pro e-newsletter for the pros.

Customized content strategy for partner products and services.

Customized video how-to, case studies and reviews by the Carey Brothers.

Personal appearances, turn-key workshops & webinars with partner presence and exposure.

CareyBrosPros is a multimedia resource for skilled tradespeople, contractors, remodelers, and building professionals who have an interest in growing and improving their business. CareyBrosPros provides a forum for the exchange of ideas, help from leading product manufacturers, information on the latest in building products and technology, problem solving resources, virtual round table discussions, management and productivity tips, and advice and mentoring for business success.

Sharing what we’ve learned in over 30 years in the business

What our Partners get from CareyBrosPros

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For our pro audience and peers, CareyBrosPros offers:• Tips for building their business• Sensible product reviews • How-to-videos featuring product and tools the brothers actually use on

work sites• Weekly 30-minute podcasts packed with actionable information to

make pros successful• Blog content that is concise, to the point and actionable

• On how to meet budgetary challenges• Working with high-performance

specs and space• Solutions to daily, on the job, problems

• Business building insights and tips• Product knowledge videos and content• Sharing where to find reward programs • On-line Seminars with Q&As• Exclusive discounts from partners • Partner product Giveaways

What the Professionals getfrom CareyBrosPros

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The Measure of Success Comes with Great Personalities that are

Respected Players in their Market…

The Carey BrothersWe will do what it takes to earn your business…

and deliver the value you need.

On The House Media/CareyBrosProsOnTheHouse.com

CareyBrosPros.com877.612.8280