ENGAGE - ec.europa.euec.europa.eu/.../files/projects/documents/engage_presentation_en.pdf · ENGAGE...
Transcript of ENGAGE - ec.europa.euec.europa.eu/.../files/projects/documents/engage_presentation_en.pdf · ENGAGE...
ENGAGE Local authorities communicating
to engage stakeholders and citizens
Duration: from June 2010 to November 2012
PROJECT SUMMARY
ENGAGE is a participative communications campaign implemented by European local authorities. The campaign commits all citizens and stakeholders to make personal energy-saving pledges and therefore contribute to the cities’ own energy and climate targets.
Thanks to a user-friendly online tool, local authorities can create participant posters. Showcasing the pledges of every participant demonstrates the power of combined energy-saving actions.
ENGAGE also proves that participative communications campaigns lead to concrete energy results. By the end of 2012 participants in the 12 ENGAGE pioneer cities monitored were able to avoid 40,000 tonnes of CO2 emissions. On average, a citizen has reduced his/her annual CO2 emissions by 12%!
BACKGROUND
Having signed the Covenant, Mayors
have committed to “Mobilise the civil
society in (our) geographical areas to take
part in developing the Action
Plan”. ENGAGE is all about encouraging
individuals to play their part!
Idea comes from Heidelberg (DE). Futerra
Sustainability Communications, has
carried out an analysis of the successful
campaign so as to evaluate its various
aspects with regards to a European-wide
replication.
OBJECTIVES OF ENGAGE Specific objectives
A stronger awareness of local actors concerning the EU “3x20”
objectives
A common European bottom-up approach
A monitoring system for energy savings with concrete and
quantifiable results
Strategic objectives
Support local authorities in improving their energy efficiency
Involve stakeholders and citizens thanks to participatory
approaches promoting sustainable energy solutions
Spread the participatory approach across European local
authorities with the European ENGAGE campaign
12 EUROPEAN PIONEER LOCAL AUTHORITIES
ENGAGE: A 5-STEP PARTICIPATIVE
COMMUNICATIONS CAMPAIGN
THE ENGAGE POSTER
MAIN ACHIEVEMENTS
The user-friendly online poster tool
=> Bridge the gap between local
authorities and their stakeholders &
citizens
The European interactive
poster gallery
MAIN ACHIEVEMENTS
Official launch of the European ENGAGE campaign in the EU
Parliament of Brussels – 29/11/2011
Interdepartmental meetings organised in the 12 pioneer cities:
Covenant of Mayors commitments shared among municipal
departments
12 PR campaign plans prepared
ENGAGE days
organised in
October and
November 2011
MAIN ACHIEVEMENTS
By the end of
2012, 49 new
cities had
joined the 12
pioneer cities
8,500
participants in
Europe
MAIN ACHIEVEMENTS
PARTNERS & CONTACTS
Coordinator
Energy Cities
2, chemin de Palente
F-25000 Besançon
Jean-Pierre VALLAR
Tel: +33 (0)3 81 65 36 85
E-mail: jean-pierre.vallar AT energy-cities.eu
Project partners
Futerra Sustainability Communications (GB)
Stadt Heidelberg (DE)
Ivanić-Grad (HR)
Câmara Municipal de Oeiras (PT)
Helsingin kaupunki (FI)
Ayuntamiento de Pamplona (SP)
Rennes Métropole (FR)
Växjö Kommun (SE)
Ville de Liège (BE)
Comune di Rimini (IT)
Gemeente Heerlen (NL)
Leicester City Council (GB)
Bielsko-Biała (PL)