ENGAGE - ec.europa.euec.europa.eu/.../files/projects/documents/engage_presentation_en.pdf · ENGAGE...

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ENGAGE Local authorities communicating to engage stakeholders and citizens Duration: from June 2010 to November 2012

Transcript of ENGAGE - ec.europa.euec.europa.eu/.../files/projects/documents/engage_presentation_en.pdf · ENGAGE...

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ENGAGE Local authorities communicating

to engage stakeholders and citizens

Duration: from June 2010 to November 2012

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PROJECT SUMMARY

ENGAGE is a participative communications campaign implemented by European local authorities. The campaign commits all citizens and stakeholders to make personal energy-saving pledges and therefore contribute to the cities’ own energy and climate targets.

Thanks to a user-friendly online tool, local authorities can create participant posters. Showcasing the pledges of every participant demonstrates the power of combined energy-saving actions.

ENGAGE also proves that participative communications campaigns lead to concrete energy results. By the end of 2012 participants in the 12 ENGAGE pioneer cities monitored were able to avoid 40,000 tonnes of CO2 emissions. On average, a citizen has reduced his/her annual CO2 emissions by 12%!

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BACKGROUND

Having signed the Covenant, Mayors

have committed to “Mobilise the civil

society in (our) geographical areas to take

part in developing the Action

Plan”. ENGAGE is all about encouraging

individuals to play their part!

Idea comes from Heidelberg (DE). Futerra

Sustainability Communications, has

carried out an analysis of the successful

campaign so as to evaluate its various

aspects with regards to a European-wide

replication.

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OBJECTIVES OF ENGAGE Specific objectives

A stronger awareness of local actors concerning the EU “3x20”

objectives

A common European bottom-up approach

A monitoring system for energy savings with concrete and

quantifiable results

Strategic objectives

Support local authorities in improving their energy efficiency

Involve stakeholders and citizens thanks to participatory

approaches promoting sustainable energy solutions

Spread the participatory approach across European local

authorities with the European ENGAGE campaign

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12 EUROPEAN PIONEER LOCAL AUTHORITIES

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ENGAGE: A 5-STEP PARTICIPATIVE

COMMUNICATIONS CAMPAIGN

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THE ENGAGE POSTER

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MAIN ACHIEVEMENTS

The user-friendly online poster tool

=> Bridge the gap between local

authorities and their stakeholders &

citizens

The European interactive

poster gallery

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MAIN ACHIEVEMENTS

Official launch of the European ENGAGE campaign in the EU

Parliament of Brussels – 29/11/2011

Interdepartmental meetings organised in the 12 pioneer cities:

Covenant of Mayors commitments shared among municipal

departments

12 PR campaign plans prepared

ENGAGE days

organised in

October and

November 2011

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MAIN ACHIEVEMENTS

By the end of

2012, 49 new

cities had

joined the 12

pioneer cities

8,500

participants in

Europe

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MAIN ACHIEVEMENTS

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PARTNERS & CONTACTS

Coordinator

Energy Cities

2, chemin de Palente

F-25000 Besançon

Jean-Pierre VALLAR

Tel: +33 (0)3 81 65 36 85

E-mail: jean-pierre.vallar AT energy-cities.eu

Project partners

Futerra Sustainability Communications (GB)

Stadt Heidelberg (DE)

Ivanić-Grad (HR)

Câmara Municipal de Oeiras (PT)

Helsingin kaupunki (FI)

Ayuntamiento de Pamplona (SP)

Rennes Métropole (FR)

Växjö Kommun (SE)

Ville de Liège (BE)

Comune di Rimini (IT)

Gemeente Heerlen (NL)

Leicester City Council (GB)

Bielsko-Biała (PL)