Engage Bali 2016: Roy Simangunsong, Twitter
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Transcript of Engage Bali 2016: Roy Simangunsong, Twitter
ELEAGUE Global ChampionshipTweet about #eleague
João Carlos @jc4rlossousa I just voted for @TeamVirtuspro and @Luminosity to attend the ESL Pro League Wildcard Decider Match esl.gg/2arIAqd via @ESLCS
Enda @Mole_inahole Now that Simple has joined Na'Vi I think I'll be watching a lot more CSGO
Natus Vincere @natusvincere Today we want to congratulate our brilliant offlaner @generalqw with his B-day: goo.gl/1jNBvI #navistars
LIVE
Official accounts
ELEAGUE @EL
*Ad mocks are for illustrative purposes only
João Carlos @jc4rlossousa I just voted for @TeamVirtuspro and @Luminosity to attend the ESL Pro League Wildcard Decider Match esl.gg/2arIAqd via @ESLCS
Enda @Mole_inahole Now that Simple has joined Na'Vi I think I'll be watching a lot more CSGO
Natus Vincere @natusvincere Today we want to congratulate our brilliant offlaner @generalqw with his
TWITTER IS A DAILY ACTIVITY
77% ENGAGE EVERY DAY Base | All Question | Q5: On average, how frequently do you use the following social networks? Source | Nielsen Twitter Consumer Deep Dive Survey, August 2015, Indonesia
MOBILE IS AT THE FOUNDATION OF TWITTER
80%
Base | All (n=1001) & Twitter Mobile-First Users (Main device = Smartphone or Tablet) (n=597)Question | Q7. And, which device do you use MOST OFTEN to access these social networks? Q5. On average, how frequently do you use the following social networks? Source | Nielsen Twitter Consumer Deep Dive Survey, August 2015, Indonesia
ON THE GO AND IN THE MOMENT
Commuting
62%
TWITTER IS USED WHILST…
At live events
43%
On holiday
57%
Shopping
47%
Travelling
53%
Visiting landmarks/ attractions
43%
At a restaurant/ cafe/bar
55%
At the cinema
42%
Hanging out with friends
54%
At the gym/ exercising
38%Base | All Question | Q10. On weekdays and weekends, when during the day do you use Twitter? Source | Nielsen Twitter Consumer Deep Dive Survey, August 2015, Indonesia
Before it’s
newsIt’s happening on Twittertrendinghistory
Tweet
LIVE on #Periscope : Berkibarlah sang Saka Merah Putih #RI71
Joko Widodo@jokowi
2K 3K
Tweet
JOY OF INDEPENDENCE #2 The freedom to go anywhere you want is the essence of independence. #RI71
BMW Indonesia@BMW_Indonesia
6 645 25
Tweet
As always a colourful celebration of Indonesia's Independence Day at the Palace. Proud 2 represent Denmark at #RI71
Casper Klynge@DubesDenmark
Source:: Research Now, 2016Source: Nielsen User Deep Dive 2015, Indonesia
Brands are a natural part of Twitter
83%of Twitter users follow brands
chef
travel bloggerfoodie film
enthusiast
musician entrepreneurdancer
mother
tech enthusiast
football addict journalistfashion
designer
and the influential masses
Branded video on Twitter is engaging
Source: RN + Twitter, Twitter and Mobile Video Consumption, Jun 2016, Indonesia
75%Twitter users in Indonesia liked the last brand video they saw on Twitter.
Show us how you #getouthere
Nike @NikeRoads are closed. School is cancelled. #getouthere Gear up at nike.com/getouthere
1:43
Tweet #getouthere
Show us how you #getouthere
Promoted
A little cold won't stand in my way. Gearing up with @Nike. #GetOutHere
Sharon Paravastu @SharonParavastuA little cold won't stand in my way. Gearing up with @Nike. #GetOutHere
Tweet #getouthere
Erin McMahon @erinmcListening to #purpose on repeat and considering canceling all weekend
Show us how you #getouthere
Creative that taps into the power of influence
@CodySimpson! Thanks so much @rimmellondonau for making it possible XOXO #AmplifyNOW
Ada Apa Dengan Cinta @MilesFilms
Menjelang 28 April, tonton kembali trailer #AADC2 yang serentak tayang di 3 negara: Indonesia, Malaysia, dan Brunei.
RETWEETS
414FAVORITES
180
7:15AM - 25 Apr 2016
ADA APA DENGAN CINTA 2 | OFFICIAL TRAILERPastikan kamu telah menyimak trailer #AADC2 biar makin penasaran sama filmnya!
Promoted by Walls MagnumRiding on Premium Content
Vines Create Visual Intrigue
Let the looping do the talking Be artful with branding
Move from brand to demand
Perrier Nike WomenDick’s Sporting Goods
Made their brand a work or art
Used content to drive to Ecommerce
Showcased products in playful ways
vv
5 days. 5 facilities. 1 re-engineered drone. Don’t miss the badass machines LIVE on Periscope, 7/20-7/24 #DRONEWEEK
General Electric@GeneralElectric
Tweet
27 RETWEETS 73 LIKES
Promoted
Take Consumers Where They Haven’t Been
GE used drones to shoot Periscopes from never before seen places
Source: Nielsen User Deep Dive 2015, Indonesia
Tweet
TRESemmé Indonesia@TRESemmeID
ReTweet sekarang utk dapatkan reminder tayangan #makeover di eps 3 #TRESxAsNTM minggu depan! Don't miss it!
TV x Twitterof all the people using Twitter while watching TV…
95%searched on Twitter for a brand / product seen on a TV advert 1K 813
Justin Buffalo @JustInBuffalo Ridiculously good tackle by Preston Brown on 3rd down . Huge stop. #Bills
New York Jet Fuel @NewYorkJetFuel ANOTHER shovel pass called from Forte. Powell can’t break a tackle and #Jets come up short on 3rd and 3. What awful play calling. #JetUp
Tweet about #TNF
Home Notifications Messages MeMoments
Jets vs. Bills Week 2 LIVE
BigHeadSports @BigHeadSports "We're in FG range, just do the shovel pass thing." - Jets #TNF
+84%Brand awarenessstronger
advertising performance
The priming effect leads to
Source: Nielsen Twitter Brand Effect Norms, June 2016 (APAC)
26
Greater Customer Satisfaction
Increased Opportunities for Sales
19% 18%Decreased Cost Per
Resolution
$
80%C O N F I D E N T I A L# P R O B L E M S O LV E D
TWITTER DELIVER THE BEST OUTCOMES
ADVERTISE YOUR CUSTOMER CARE HANDLE TO YOUR CUSTOMERS
1 LET THEM KNOW YOU’RE THERE FOR THEM
2 SHARE CUSTOMER TESTIMONIALS
3 RESPOND TO NEGATIVE SENTIMENT PROACTIVELY
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5,00 US$
10,00 US$
15,00 US$
20,00 US$
<6 Minutes 6-22 minutes 22-67 minutes >67 minutes
+2,33 US$+3,19 US$
+8,53 US$
+19,83 US$
SOURCE | Customer Service Impact: Airline Study, Applied Marketing Science 2015
Baseline = Average Twitter user
Time to Airline’s First Response to User
# P R O B L E M S O LV E D C O N F I D E N T I A L
CUSTOMER SERVICE ON TWITTER PAYS
We can quantify what “feeling more positively towards the brand” means in $ terms
Source:: Research Now, 2016
Brands = TwitterReach the most influential audienceCreative Canvas for Brand
Social Consumer Care
T H A N K YO U @ R OY S I M A G U N S O N G
R S I M A N G U S O N G @ T W I T T E R . C O M