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ENGAGE 2020 Online prospectusSponsorship and exhibitor opportunities for the accounting profession’s premier event

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About the eventENGAGE 2020 online event offers you the opportunity to make solid contacts, build long-lasting relationships and generate qualified sales leads from all sectors of the accounting profession, despite social distancing constraints.

With full-featured 3D virtual environments — lobby, exhibit hall, tech demos, session rooms and more — our event offers you a rich opportunity to engage attendees with one-on-one live chat, video on demand, resourceful content, graphics, exhibitor bingo and more. The lead collection is facilitated throughout all three parts of the event, enabling you to view demographics on attendees who attended your solution session, visited your booth, or downloaded your content.

In addition, the virtual exhibit hall will remain live 24/7 until the end of the year … with many other sponsorships displayed June 2020—June 2021.

We invite you to keep your revenue channel alive during this unprecedented time while elevating your organization’s visibility at the accounting profession’s premier event.

ENGAGE, the online experience, is the highlight of the year! It combines six prestigious conferences to offer the most innovative and comprehensive education of topics affecting accounting and financial professionals. Attendees are eager to sit in on product demos, exchange ideas, talk with solution providers, learn about the latest products and learn new processes. Attendees are excited to gain the technical, strategic and real-world knowledge to help them grow their practice and increase profitability.

expected online attendees

of attendees represent small- to mid-size firms with up to 50 employees.

2,000+ 75%expected attendees per session

300–500

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Interactives Solution and Key Initiative Sessions

ENGAGE 2020 begins with a selection of relevant, specially curated content, including sponsored Solution Sessions that offer CPE credit. Sponsors and exhibitors will showcase capabilities and solutions, ensuring firms and businesses work better, smarter and faster.

The Main Event

Nationally recognized speakers will present the familiar focus areas, such as accounting, tax, financial reporting, technology, career development, financial planning, auditing, etc. in an online format.

A virtual exhibit hall, exhibit booths, company logos and listings, online commercials, banner ads, tech demos, discussion forum sponsors, technical support sponsors, virtual streaming sponsor, closed captioning sponsor, music sponsors, virtual happy hour sponsors and much more, will be weaved into the Main Event!

Monday–Tuesday Wednesday Thursday–Friday

Advanced Accounting and Auditing (NAAATS)

ENGAGE Keynotes Tax Strategies for the High-Income Individual (TAX)

Advanced Personal Financial Planning (PFP)

Content from all six focus areas

Practitioners and TECH+ (PS TECH)

Advanced Estate Planning (EST)

EDGE Career Development (EDGE)

Finance Redefined (FIN)

ENGAGE 2020+

While the Main Event ends July 24, the education will continue through an ongoing digital learning experience. Sponsors and exhibitors have the opportunity to continue to showcase their products and services through ENGAGE+ until the end of the year.

When:  June 8–12 • 1:00–4:00pm ET

Who:  Complimentary to registered attendees AND non-ENGAGE attendees

When:  July 20–24 • 11:00am–5:00pm ET

Who:  ENGAGE attendees

When:  August–December 2020

Who:  ENGAGE attendees

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Top titles Overall

Public accounting: 52% Business and industry: 39%

Government: 9%

Firm size (public accounting members only) Attendee crossover80% of attendees participated in multiple tracks.

PST 1,345

EST 1,206

TAX 1,140

0 500 1,000 1,500 2,000

Sole practitioner 14%

2–50 employees 61%

51–99 8%

100–500 11%

501–1,000 2%

More than 1,000 4%

PFP 871

NAAATS 365

Partner 30%

Staff 25%

Senior manager/manager 21%

C-level executive 13%

Director 6%

Sole practitioner 3%

Shareholder/owner 2%

E V O LV EAttendee demographics

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Speaking sponsorships

$15,000Solution session (June only)

• Session is live and is complimentary to attendees and non-ENGAGE attendees

• Session lasts 50 minutes, worth 1 CPE credit

• Featured in the agenda on the ENGAGE website and mobile app

• Session recording available on the AICPAconferences.com archives page for perpetuity

• Solution session attendee contact information (including email addresses) for one-time use

• Two (2) conference registrations

• Complimentary speaker registrations

$9,500TECH demo (July only)

• Pre-recorded presentation will be available during a scheduled break

• Length of presentation is 20–25 minutes (no CPE credit)

• Featured in the agenda on the ENGAGE website and mobile app

• Session recording available on the AICPAconferences.com archives page for perpetuity

• TECH Demo attendee contact information (including email addresses) for one-time use

• Two (2) conference registrations

• Complimentary speaker registration

Strategically build your custom sponsorship package from our a la carte offerings. Reach Executive Level status based on your spending, starting at $20,000!

Executive Level Sponsor

Platinum — $40,000 | Gold — $30,000 | Silver — $20,000

Sponsorship opportunities

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Digital Sponsorship

$20,000Virtual streaming (exclusive July only)

• Two (2) 45-second commercial before ENGAGE Keynote Sessions

• Banner ad and dedicated tab on AICPAConferences.com event summary page displayed from June 2020–June 2021

• Host a chat lobby during a session break

• Four (4) conference registrations

$15,000

Music (exclusive July only)

• Each session welcome will indicate “your hold music is provided by” and the name of sponsor

• Company logo in pre-event handouts email to attendees

• Two (2) conference registrations

$12,000Handouts package (exclusive)

• Banner ad on AICPAConferences.com handouts page displayed June 2020–June 2021

• Company logo in pre-event handouts email to attendees

• Two (2) conference registrations

$12,000Archive package (exclusive)

• Banner ad on AICPAConferences.com archives page displayed June 2020–June 2021

• Company logo in post-event archive email to attendees sent 4–6 weeks post event

• Two (2) conference registrations

$12,000Ad on Navigation Bar (July only)

• Ad on navigation bar in the Virtual Lobby and in every room attendee clicks on

• Available to Platinum Sponsors only

• Two (2) conference registrations

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$12,000Technical support (exclusive)

• Banner ad on AICPAConferences.com technical support page displayed from June 2020–June 2021

• Company logo in pre-event access email to attendees

• Company logo on Technical Support Desk of lobby in virtual platform

• Two (2) conference registrations

$10,000 June / $20,000 July / $25,000 BOTH

Closed captioning (exclusive June) (exclusive July)

• Sponsor recognition in closed-captioning message in every session

• One (1) 30-second online commercial* play per day

• Company logo with hyperlink on AICPAConferences.com event home page with closed-captioning information

• Company logo will be live from June 2020–June 2021

• Company logo in pre-event emails to attendees as the closed captioning sponsor

• Four (4) conference registrations

$10,000Discussion forum (July only)

• Company logo with hyperlink on Discussion Forums page

• Company logo will be live from July 2020–end of year

• Company logo in pre-event access email to attendees

• Two (2) discussion forum threads — with “Sponsored by” in the thread topic

• Two (2) online conference registrations

$10,500

Mobile app (exclusive)

• Company logo on the landing page as the event mobile app downloads

• Company logo prominently displayed on mobile app download instruction email

• Published in advance of ENGAGE 2020 online and remains live through the end of the year

• Two (2) conference registrations

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$8,500

Email Deployment • AICPA to send an email deployment on the sponsors behalf to attendees

• Available to Platinum sponsors only

• Two (2) conference registrations

$4,000 June / $6,000 July

Commercial Package • One (1) 30-second online commercial played before one (1) session (excludes Keynote sessions)

• Commercial visible by attendees via archives (added 4–6 weeks after event)

• Company logo on pre-session window and post-session email sent to all session participants

• One (1) handout to be posted with session on AICPAconferences.com displayed from June 2020–June 2021

• One (1) conference registrations

$7,500Exhibitor Bingo Sponsor (July only)

• Bingo game requires attendees to visit your virtual booth to collect a “stamp” to enter drawings for donated raffle prizes (sponsor-supplies prize $100 minimum value).

• Company logo in virtual Exhibit Hall on Jumbotron as Exhibitor Bingo Game Sponsor

• Two (2) conference registrations

$2,500Exhibitor Bingo Participant (July only)

• Bingo game requires attendees to visit your virtual booth to collect a “stamp” to enter drawings for donated raffle prizes (participants-supplies prize $100 minimum value).

• One (1) conference registrations

$1,500Company Logo and Listing

• Company logo and listing with hyperlink in Exhibitor Directory of AICPAConferences.com website

• Company logo and listing displayed June 2020–June 2021

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Essential Booth

$3,500Premier Booth

$4,500

Graphic image 1 3

Info card 1

Content window (e.g., resourceful downloads) 1 3

Rotating banner 1

Booth logo 1 1

Click action (e.g., video) 1 1

Public chat 1 1

Private chat (one-on-one meetings) 1 1

Exhibit Booth — choice of booth setup and design from a variety of ‘wizard’ templates

✓ ✓

Exhibitor listing (includes logo, hyperlink, etc.) on virtual platform ✓ ✓

Exhibitor listing (includes logo, hyperlink, etc.) on ENGAGE website ✓ ✓

Pre- and post-conference mailing list (physical addresses) for one-time use

✓ ✓

Metrics on attendees who visit your booth or access content from the Main Event in July

✓ ✓

Two (2) conference registrations ✓ ✓

Exhibit opportunities

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Sales representatives and exhibit signupTeresa BrueggemanPractice Management, Technology (PS TECH) and Accounting and Auditing (NAAATS) 800.504.4749, Ext. 106tbrueggeman@morrismarketinginc.com

Jessica EricksonPersonal Financial Planning (PFP) 800.504.4749, Ext. 102 jerickson@morrismarketinginc.com

Gerry CharbonneauTax Strategies (TAX), Estate Planning (EST) and Career Development (EDGE) 800.504.4749, Ext. 105 gcharbo@morrismarketinginc.com

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