Engage 2013 - Leveraging Ad Hoc Analysis
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Leveraging Ad hoc Analysis Neil Fasteen and Mike Swope Program Management, Webtrends
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Transcript of Engage 2013 - Leveraging Ad Hoc Analysis
Leveraging Ad hoc Analysis Neil Fasteen and Mike Swope
Program Management, Webtrends
Agenda
• What is Ad hoc Analysis • How does it work? • How can it help me? • Top 5 Take-aways and The Future…
INTRODUCING AD HOC ANALYSIS
Leveraging Ad Hoc Analysis
“The usability is good – choices and consequences are clear. I like it. In fact, I like it a LOT. As you can probably guess.” “Guys, this is just awesome stuff. This has so many uses and makes setting up custom tracking about 100 times easier.” “I am sure software users just lost yet another reason to stay on OnPremises!”
What is Ad hoc Analysis
• Brings the ability to re-analyze from Webtrends OnPremises to Webtrends OnDemand
• E-mail notification of job completion • Based on daily backups • Daily runs are free • Monthly runs require credits • Easy to use
What is AHA?
• Control of your Analysis Jobs
Configuring a job • Selectable Start Dates
AHA Credits • Credits required for longer jobs
How Does It Work? • AHA requests run concurrently with the normal analysis. • On complete, results are published and normal analysis
continues.
Log data
Analysis Engines
Report Data
Normal Analysis
runs 2+ times daily
Log data
Ad Hoc Engines
Ad Hoc Analysis
runs ASAP until “caught up”
Report Data “publish” and resume
EXAMPLES FROM THE WORKPLACE
Leveraging Ad hoc Analysis
Dynamic Content Delivery
• Rapidly changing content (e.g Mass Media)
• High potential for novel report needs day-to-day
• Short time to deliver analysis results before losing relevancy
Dealing with Mistakes
• Increasing complexity of websites driving increasing complexity of tagging
• Third party content
• Ability to keep or delete old data sets
A Day in the Life of an Analyst
A Day in the Life of an Analyst
Ad hoc Analysis Take-Aways
• Trigger analysis runs on demand • Quickly run a full analyses on changing
variables for a report period • Easy testing and iterating on new report
configurations • Ability to add history to a new profile • Easy recovery from tagging mistakes
Thank You
Neil Fasteen, Program Manager – Partner Solutions Mike Swope, Director of Program Management
blogs.webtrends.com
