Engage 2013 - Enterprise Collaboration
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Transcript of Engage 2013 - Enterprise Collaboration
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Enterprise Collaboration Driving Adoption and Organizational Maturity
Melissa Risteff & Jeff Seacrist
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JEFF SEACRIST Webtrends VP, Partner Solutions [email protected]@jeffseacrist
MELISSA RISTEFF NewsGator SVP, Enterprise Engagement [email protected] @mristeff
Introductions
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Agenda
• The Rise of the Social Enterprise • The Future of Work • The Measurement Imperative • Webtrends + NewsGator • Q&A
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SOCIAL ENTERPRISE The Rise of the
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Plagued with Bad Practices • Document Ping Pong
• Communication Bottlenecks
• Information Hoarding
• Occupational Spamming
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The Rise of the Social Enterprise
Social Sites
Team Sites Portals
Lack of Business Context
Lack of Discoverability
Lack of Participation The Social
Enterprise
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Building on the Promise of the Intranet
» Leverage the wisdom of the crowd » Unlock the expertise in your organization » Improve response times to customer support or
sales issues » Efficiently capture ideas » Break down the walls between people, groups
and departments
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3 Critical Success Factors for Enterprise Social
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Building the Social Workplace
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Engagement – It’s not a straight line
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Empathy and Pride – Major Drivers of Performance
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Adoption is a throughput, whereas engagement is a goal
Human Productivity Awareness. Enrollment. Courage. Value.
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To Make Social Real
Bringing Worlds
Together People
Engagement
Business Alignment
Technology Enablement
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The Future of Work
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The Needs of Workers are Changing
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The Systems Need to Change Too
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NewsGator Makes Social Real
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Access When and Where you Need It
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Bringing Activity Together
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Human-Centric User Control
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Build an Enterprise Social Graph
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Link ideas to innovation
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THE MEASUREMENT IMPERATIVE
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Exciting New Concepts! From today’s hip, young data scientists
“If you cannot measure it, you cannot improve it.”
- Lord Kelvin
“Not everything important can be measured, and not everything that can be measured is important”
- Einstein
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A Step-By Step Process
25
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Employee Maturity Curve
Create
Connect
Consume
Contribute
Collaborate
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Webtrends + NewsGator
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Usage, events, actions, content & people
Participation, consumption, contribution
By individual, department, geo office
Track adoption and usage over time
Understand both passive usage and active collaboration
Connect usage & engagement to business value
Growing Enterprise Collaboration
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Webtrends for SharePoint
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Integrated Reporting in a SaaS Solution NewsGator Insights
Communities & Spheres Events People
Geo & Departments Profile Completion
SharePoint Insights Pages & Content Visits & Sessions
Web Parts Breadcrumbs
Lists Users
Onsite Search Document Actions
Custom Insights
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Build a Measurement Strategy
WORKSHOP OVERVIEW
Analytics Strategy – SharePoint Intranet
Develop a high-level measurement strategy for your SharePoint intranet to improve adoption, usage, usability and governance. Document KPIs and success metrics.
Analytics Strategy – SharePoint Social Enterprise
Gain an understanding of measurement options and approaches to adoption, contribution, consumption, and collaboration for social enterprise initiatives leveraging SharePoint.
Analytics Strategy – SharePoint for Internet Sites
Develop a measurement strategy for your SharePoint for Internet Sites initiatives to improve campaign performance, usage and usability.
Analytics Strategy – Mobile SharePoint
Understand the differences in measurement techniques for web vs. mobile, and develop key metrics and measurement strategies for your mobile SharePoint sites.
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Top 5 Take-Aways
• A social enterprise can deliver significant benefit to your organization
• It doesn’t just happen – it requires effort • Business alignment, people engagement,
technology enablement • You can’t improve it if you don’t measure it • Webtrends can help!
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Session You Must See
Today @ 2:50 : Designing a Measurement Framework for the Social Enterprise
Susan Etlinger, Altimeter Group
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Rate Session
& Speakers/ Panelists
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Thank You
blogs.newsgator.com @mristeff
Melissa Risteff SVP of Enterprise Engagement NewsGator
Jeff Seacrist VP – Partner Solutions Webtrends
blogs.webtrends.com
@jeffseacrist
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