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EXPOBRANDING

www.expobranding.net

EXPO BRANDING is an innovative company providing design, branding consultancy and related training courses. Together with the Italian Alessandro Rosso EXPO Group, Ms. Yi Wu created the EXPO BRANDING in Shanghai in 2014.

Alessandro Rosso Expo is the first certified global operator of tourism and ticket distribution for Expo Milano 2015, initiated in China by the biggest Italian tourism & PR group Alessandro Rosso, owning the o�cial authorisation from EXPO s.p.a, mainly being responsible for the market development and promotion activities of EXPO Milano 2015 in China.

EXPO BRANDING aims to become the bridge between the East and the West; the combined Chinese-Western professional branding team provides one-stop service for assisting international brands to enter China market, as well as supporting oriental brands to go global; from brand assessment, brand analysis, the consultancy of brand strategy, business model, to brand execution and optimization, dedicated to meet the needs of brand construction on omni and multiple levels. Fusing the East and the West, connecting the world, redefining and design thinking are the everlasting value and pursuits of EXPO BRANDING.

EXPO BRANDING owns the top branding constructors and well-known European consultant team. We are the “Director” of branding, combining oriental elements with the western ones inside brands, allowing your brand to become the most well-known star brand in the new markets. EXPO BRANDING as an innovative company merging the East and the West, is the pioneer of the brand, gathering branding elites, assisting the brand growths. Providing wonderful experience is our pursuit. We have profound knowledge and understanding of Chinese culture; the services we provide are with oriental heritage as well as the world-class quality. The value we provide is the wisdom of comprehensive understanding of every aspects, is the leading trend of the industry.

About

EXPOBRANDING


Alessandro Balossini VolpeFormer Marketing Director,

Salvatore FerragamoBrand Management Professor

Istituto Maragoni

Ivan Coste-ManièreVice President & Special Advisor, Olympic Committee

Marketing Professor, SKEMA Author, 《Global Luxury Trends: Innovative Strategies for Emerging Markets》、

《Luxury Strategy in Action》

Fabio CiqueraBranding Consultant - Chanel, Fendi etc.Brand Management & Buying Professor,

Istituto Marangoni

Jonas Ho�mannBranding Consultant - Hermès etc.

Marketing Professor, SKEMAConsultant, China Luxury Committee

Author,《Sustainable Innovation Strategy》、

《Global Luxury Trends》、《Luxury Strategy in Action》

Giorgio MontersinoItalian User Experience Senior Consultant

Marco TruccoLicensing Consultant - Lamborghini, Louis Vuitton etc.

Licensing Professor, Istituto Marangoni

Sebastiano VitaleItalian Artist/Creative Director

All-Star Team

Yi WuFounder & CEO, EXPO BRANDING

Branding Consultant - Dolce & Gabbana, Gucci, Shanghai Tang,

Moncler, Furla, Benetton Group, Mango, Ecco, Ray-Ban, Abercrombie & Fitch etc.

EXPOBRANDING


One-Stop Service

Evaluation

ResearchMarket CompetitorTarget Trend

AnalysisMarket CompetitorTargetTrend

Business ModelBusiness PlanBrand PositioningBrand StrategyBrand IdentityMarket TrendsConsumer Insights

Consultancy

DesignMarket CommunicationBrand AuthorizationBrand DevelopmentNew MarketDevelopmentTeam Build-upTraining

Execution

Monitoring & Optimisation

EXPOBRANDING


WE CONSIDER DESIGN AS DESTRUCTIVE THINKING

EXPOBRANDING


Design

Fashion DesignAccessory Design

Fashion BuyingFashion Styling

Visual Merchandising

Branded WebsiteBranded E-commerce site

Branded Social MediaApp/Light App/ M-Web

Digital Advertising

NamingLogoCorporate ColoursVisual coefficientPackagingLabelsPrinted MaterialsStoresProductsWebsiteShop windowsDisplayCampaignsSpecial Projects

VI

Digital

Fashion

EXPOBRANDING


E=MC2AlbertEinstein

Beautyisthepurgationofsuperfluities.MichelangeloBuonarroti

Ultimatelyitcomesdowntotaste,itcomesdowntotryingtoexposeyourselfthebestthingsthathumanshavedone,

andtrytobringtheseintowhatyouaredoing.

WE MANAGE EVERY BRAND AS A LUXURY…

EXPOBRANDING


Start-Up Brand

Business ModelBusiness Plan

Developing Brand

Market AnalysisCompetitor Analysis

Target AnalysisBrand Positioning

Brand IdentityBrand Strategy

Developed Brand

Market TrendsConsumer InsightsBrand Assessment

Brand StrategyBusiness Model Innovation

Branding Services

EXPOBRANDING


WHILE, ONLY EDUCATION CAN CHANGE THE WORLD

EXPOBRANDING


& & &Business Model Business Plan

Market TrendsCompetitive ScenarioTargetBrand PositioningBrand IdentitySWOT AnalysisMarketing MixFinancial PlanBusiness Model

Strategic Marketing �� Communication

Marketing MixNeuromarketingTools of CommunicationOmni-channel CommunicationDigital & SocialStorytellingCampaign ExecutionMedia Plan

��Design Innovation

Generation YDesign ThinkingCustomer BehaviorCustomer IntimacyCustomer ExperienceOmni-channel Artificial Intelligence Business Model Innovation

Training Courses

EXPOBRANDING


Worldwide Clients

EXPOBRANDING


Recent Projects

Case 1: Lamborghini Jewellery Line

We are bringing Lamborghini Jewellery Line in China

As a world-level well-known luxury brand, Lamborghini is eager to expand their business in China. EXPO BRANDING is helping our client, one of the Chinese leading investment companies to acquire the jewellery licensing right from Lamborghini. Later on, EXPO BRANDING will be in charge of the branding and positioning of Lamborghini jewellery line in China market, as well as the operational strategy and execution.

Case 2: China UnionPay

We are taking China UnionPay to the world stage

China UnionPay is a Chinese well-known brand for financial transaction. However, the company would like to enhance their presence internationally. EXPO BRANDING is helping them by bringing China UnionPay to the EXPO Milano 2015, presenting the brand in China Pavillion, collaborating with European merchants and shopping malls in order to promote the brand.

Case 3: AETNA and Scorpius-Ann

We are creating and building up New Oriental Brands

AETNA and Scorpius-Ann are new brands created by Chinese entrepreneurs. The mission of EXPO BRANDING is to help our clients transform from OEM/ODM mode to brand owners. The one-stop service we provide to our clients includes Brand Naming, VI Design, Business Planning, Distribution Construction, Marketing Activities, Team Building-up and etc..

China:2302,Building2,No.515ChangningRoad,Shanghai,ChinaEurope:Viatitosperi8,20154Milano,Italy www.expobranding.net

我们相信，从品牌东⽅到东⽅品牌，星空下永远有路通过连接全球、融合东西、重新定义、设计思考

我们实践美学与创意

EXPOBRANDING


宣传推⼴合作伙伴

EXPOBRANDING米兰世博品牌顾问（上海）有限公司是米兰世博会认证的集设计、品牌顾问和课程培训于一体的创意公司，2014年由吴

轶女士与意大利AlessandroRossoEXPO公司于上海创立。

EXPOBRANDING旨在成为东西品牌的链接平台，中西合璧的专业品牌建设团队为国际品牌进入中国市场以及东方品牌的发展提供品牌建

设一站式服务，从品牌评估到品牌分析，再到品牌战略、商业模式的顾问咨询，最终参与品牌的执行和优化，竭力满足品牌建设全方

位、多层次的需求。融合东西，连接全球，重新定义，设计思考是EXPOBRANDING永恒不变的价值追求。

EXPOBRANDING拥有来自国内的顶尖品牌规划师以及欧洲知名的品牌顾问团，我们是品牌建设的“导演”，将东西元素注入品牌的同时，

让您的品牌在全新的市场中成为家喻户晓的明星品牌！作为东西融合的创意公司，EXPOBRANDING是品牌的先行者，汇聚品牌时尚精英，

助力品牌成长。幸福、美好的体验是我们追求的品牌内容，我们深谙中国文化，提供的服务，具有中国气质，却又不失世界品质。我们

给您的价值，是知己知彼的睿智，是引领行业的趋势。

EXPOBRANDING



客户独享

*邀请国家元首成为品牌方的“代言人”，产生最大的名人效应

*历届世博会期间，于世博园内为品牌方定制大型宣传活动：走秀，

发布会，研讨会等

*邀请重量级明星嘉宾（世界艺术大师、设计师、全球知名品牌高管

等）出席品牌方宣传活动

世界博览会 EXPOBRANDINGAll-Star

汇聚世界艺术⼤师、设计师、全球知名品牌高管，为品牌方提供

独享的沟通平台，形式多样，内容丰富，打造中西品牌的沟通桥

梁。

意大利米兰世界博览会阿联酋年迪拜世界博览会

哈萨克斯坦阿斯塔纳世界博览会中国北京世界园艺博览会

2015 2020

20192017

EXPOBRANDING



全球明星团队

吴轶

EXPOBRANDING创始人&首席执行官

Dolce&Gabbana,Gucci,ShanghaiTang,Moncler,

Furla,BenettonGroup,Mango,Ecco,Ray-Ban,

Abercrombie&Fitch等品牌顾问

AlessandroBalossiniVolpe

SalvatoreFerragamo市场营销总监

欧洲多家商学院品牌管理教授

Ivan Coste-Manière奥林匹克委员会副主席&顾问

法国SKEMA商学院市场营销学教授

《GlobalLuxuryTrends:InnovativeStrategiesfor

EmergingMarkets》、《LuxuryStrategyinAction》作者

FabioCiquera

Chanel,Fendi等奢侈品品牌顾问

IstitutoMarangoni品牌管理

&买手专业教授

JonasHoffmann

Hermès等奢侈品品牌顾问法国SKEMA商学院奢侈品与时尚管理专业教授

中国奢侈品联合会顾问

《SustainableInnovationStrategy》、

《GlobalLuxuryTrends》、

《LuxuryStrategyinAction》作者

GiorgioMontersino

意大利用户体验高级顾问

MarcoTrucco

Lamborghini,LouisVuitton等品牌授权代理顾问

IstitutoMarangoni品牌代理战略教授

SebastianoVitale

意大利著名艺术家

EXPOBRANDING



⼀站式品牌建设服务

评估

追踪优化

研究市场竞争对手目标人群趋势

咨询

市场

竞争对手

目标人群

趋势

分析

商业模式

商业计划

品牌定位

品牌战略

品牌识别

市场趋势

消费者洞察

执行设计

市场

沟通

品牌授权

品牌拓展

新市场开发

团队建设

培训

我们认为，设计是⼀种破坏性的思考

EXPOBRANDING



EXPOBRANDING



设计服务

品牌官⽅⽹站电⼦商务站点社交媒体

App/轻�App/�M-Web数字⼴告�

时装设计配饰设计时尚买⼿时尚造型视觉陈列

命名标志企业颜⾊协同视觉识别包装商标印刷材料店铺产品⽹站橱窗陈列活动事件

视觉识别

时尚�

数字

EXPOBRANDING



E=MC2AlbertEinstein

Beautyisthepurgationofsuperfluities.MichelangeloBuonarroti

品牌要有美感，我们把每个品牌当作奢侈品经营...

Ultimatelyitcomesdowntotaste,itcomesdowntotryingtoexposeyourselfthebestthingsthathumanshavedone,

andtrytobringtheseintowhatyouaredoing.

EXPOBRANDING



品牌顾问服务

初创品牌

商业模式商业计划

发展中品牌

市场分析竞争品牌分析⽬标客户分析品牌定位品牌识别品牌战略

成熟品牌

市场趋势消费者洞察

品牌追踪／分析／评估品牌战略

商业模式创新

EXPOBRANDING



⽽，教育是⼀切变⾰的推动⼒

EXPOBRANDING



培训课程

市场趋势竞争概要⽬标⼈群品牌定位品牌识别优劣势分析营销组合财务计划�商业模式

商业模式商业计划

&

营销组合脑神经营销沟通⼯具全渠道沟通数字&社交故事⼒活动执⾏媒体计划

战略性营销沟通

&

Y世代设计思考客户⾏为亲密客户客户体验全渠道⼈⼯智能商业模式创新

设计创新

&

EXPOBRANDING



客户名单

EXPOBRANDING



最新案例

EXPOBRANDING正在把兰博基尼珠宝带入中国

兰博基尼作为⼀个世界顶级奢侈品牌⾮常希望拓展中国市场。EXPO�BRANDING帮助我们的客户（中国最⼤的投资公司之⼀）与兰博基尼品牌⽅洽谈授权代理事项，并负责后期品牌进⼊中国的运营战略以及执⾏。

案例⼀：兰博基尼珠宝

EXPOBRANDING正在把中国银联推向世界舞台

中国银联是中国⾦融交易的知名品牌，品牌希望能够增加他们的国际市场可见度和影响⼒。为此，EXPO�BRANDING利⽤2015年⽶兰世博会的平台向世界展⽰中国银联的风采。提供给中国银联在⽶兰世博会中国场馆展⽰的机会，并帮助促进其与欧洲商户及商场的合作。

案例⼆：中国银联

EXPOBRANDING在创立新的东方品牌

AETNA和Scorpius-Ann是由中国企业家建⽴的新品牌。EXPO�BRANDING帮助客户从OEM/ODM贸易性⽣产企业转型为品牌拥有商，我们提供给客户的服务内容包括：品牌命名，VI设计，商业计划，渠道建设，营销活动，组建团队等⼀站式服务。

案例三:�AETNA和Scorpius-Ann


上海市长宁区长宁路515号兴联⼤厦2号楼2302 2302,building2,No.515changningroad,shanghai,china

www.expobranding.netViatitosperi8,20154Milano,Italy

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