AUTOMOTIVE WORKSHOPS

Group Members• Yip Xiaojung (0323852)• Leong Darren (0323645)• Alwin Ng (0323596)

• Chung How Cyong (0324152)• Kenneth Tan (0322482)• Ng Sheng Zhe (0323830)• Goh Jia Jun (0322302)

Analysis of 2 businesses in similar industries in different geographical location

Brief History of Automotive Workshops• Early car owners had to maintain

own vehicles•Rich owners had to hire drivers

• Then, standardized parts were used• Easier to repair & maintain vehicles• This caused the increase in the automotive workshop

industry

Places of Research

Within Klang Valley – Bandar Sunway, E.H. Auto Cares Service Centre

Outside Klang Valley – Malacca,Hock Tyre Services & Batteries Sdn. Bhd.

Within Klang Valley – Bandar Sunway,

E.H. Auto Cares Service Centre• Owner – Mr. Ng Chian Fain• 3 branches • Services provided – wheel balancing, vehicle repairs & gearbox

overhauls• Capital RM300k-350k• Revenue RM1.8mil• Customer Age Ranges from 40-50years old

Strategies used to compete with competitors• Provide good customer service• Price of goods and services are reasonable• Promote with advertisements on newspapers and Facebook page

Vast variety of engine oil and car parts.

A vehicle being repaired in the workshop

Outside Klang Valley – Malacca,Hock Tyre Services & Batteries Sdn. Bhd. • Branch owner – Ms. Joan Lim• 3 branches• The main products sold in the shop are tyres. They sell several brands

of tyres such as Silverstone, Toyo, Michelin, Yokohama and Kenda.• Also produces own brand for suspension – RedPhoenix • Revenue RM7mil

Strategies used to compete with competitors• Provide excellent customer service• Sets price of services at a reasonable price• Promote on the internet• Use up to date services and technology• Each branch has own specialty

Different types and brands of rims

Variety of engine oil, vipers and suspension

RedPhoenix, their own brand for off-road

vehicles suspension

Similarities in both businesses• Type of business• Shop lot location• Branches

• Main consumers

Differences in both businesses

• Competitiveness in location• Annual revenue

• Average number of customers (monthly)

Suggestions to both the businesses

• For E.H. Auto Care Service Centre• Provide greater quality and customer service• Treat customers better

Suggestions to both the businesses

• For Hock Tyre Services and Batteries• Hire more mechanics to cater for the overflowing customers• Produce a bigger and nicer signboard to attract more customers

Thank You!

Bandar Sunway Malacca