Enforcement communication Make your enforcement visible with communication! 30-5-2013
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Enforcement communication Make your enforcement visible with communication! 30-5-2013
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Enforcement communication Make your enforcement visible with communication! 30-5-2013. Innovative methods. Environment. Knowledge. Enforcement. Compliance. Attitude. Financial aspects. Other factors. Factors to influence compliance behaviour. Enforcement Communication. - PowerPoint PPT Presentation
Transcript of Enforcement communication Make your enforcement visible with communication! 30-5-2013
Enforcement communication
Make your enforcement visible with communication!
30-5-2013
2
Innovative methods
3
Compliance
Knowledge
Attitude
Other factors
Environment
Enforcement
Financial
aspects
Factors to influence compliance behaviour
Perceptions are realPerceptions determine our behaviour, not the facts !The estimation of the risk of being caught is important, not the actual risk of being caught.
Crucial: how to influence the subjective risk of being caught?
Enforcement Communication
Subjective risk of being caught
Communication is like a magnifying glass
Enforcement Communication
Objective risk of
being caught Subjective risk of
being caught
The planned use of communication combined with enforcement to promote compliance with legislation and regulations.
‘Forewarned is forearmed’
Enforcement communication
Enforcement Communication
Educative
communication
Normative
communication
Threatening
communication
Where do we communicate about?
Everything that makes you think the risk of being caught is very high
The rules, enforcement activities, action plans, results of enforcement, sanctions imposed, expansion of enforcement capacity, enforcement methods, inspection priorities, good practices, research results, black list, arguments for the rules ……….
Enforcement communication
When do we communicate?
Sometimes before, always during the enforcement action, sometimes afterwards, sometimes all three of them.
Enforcement communication
How do we communicate?
Letters, leaflets, conferences, the internet, social media, e-mail, newspapers, radio, television, contact by phone, trade magazines, the inspection itself, written warnings, uniforms of the inspectors, conspicuous official vehicles………….
Enforcement communication
Analyse the behaviour of your targetgroup Enforcement and communication are mutually dependent Work hand-in-hand with the enforcers Enforcement communication is a tool, not an end in itself Do what you say your going tot do, but its not necessary to
say everything your intend to do Have a clearly crucial-message Don’t be afraid of the media, use them!
Make your enforcement visible with communication!
Practical tips
