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Energy Upgrade CaliforniaEnergy Upgrade California::

Improving Home Energy Efficiency and Improving Home Energy Efficiency and

Comfort Comfort

in San Mateo Countyin San Mateo County

Rick Row, Ecology ActionRick Row, Ecology Action Sept 25, 2011Sept 25, 2011

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Where Energy Upgrade California fits into CA energy efficiency policy

Goal Goal Results

New construction will reach “zero net energy’

By 2020, all new homes are ZNE

Home buyers, owners and renovators will implement a whole house approach to energy consumption

Energy consumption in existing homes will be reduced by 20% by 2015 and 40% by 2020

Plug loads will be managed Plug loads will grow at a slower rate & then decline through technological innovation

Residential lighting industry will undergo substantial transformation

Utilities will shift focus toward new lighting technologies and other innovative programs

Source: From Section 2: Residential Sector Including Low Income, CA Energy Efficiency Strategic Plan, Jan. 2011 Update

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Energy Upgrade California—a Statewide Initiative

Environmental Groups

Contractors

Local Governments

Utilities (PG&E)

California PublicUtilities Commission

California EnergyCommission

How can an Energy Upgrade help me?

Whether they’re 12 years or 120 years old, most homes share some common problems…

“We’ve got the furnace on 24/7, but it’s still too cold and drafty.”

What’s the Problem?

“In the summer we sleep downstairs, because it’s so hot in our bedrooms.”

What’s the Problem?

“Sometimes I wonder if the house makes her asthma worse.”

What’s the Problem?

“I want to help the environment however I can, including in my home.”

What’s the Problem?

“I dread opening our utility bills each month—I wish we could find ways to lower them.”

What’s the Problem?

California Residential Natural Gas Price has risen faster than the Bay Area’s Consumer Price Index

For these and other “invisible” interacting problems

Air leakage

Poor insulation

Leaking ducts

Inefficient furnace Backdrafts Moisture

uptakeAsbestos

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The “Whole House” ApproachMost Cost Effective Way to Reduce Energy Losses from Out of Your Living Space

Energy Upgrade California offers a “whole house”

solution!

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Do Me First

Home performance improvement for poorly performing homes is more cost effective than adding PV panels

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Homeowners Make all their Local Connections on the Website

ParticipatingContractors

Rebates

www.EnergyUpgradeCA.org

Affordablefinancing

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Why participating contractors are special

• Active California State License Board license holder and properly insured and bonded

• Pre-screened by PG&E

• At least one Building Performance Institute-certified building analyst on staff

– Working knowledge of applying building science within whole-house approach to improve building performance

• Completed a participation workshop

• Handles the rebate paperwork on behalf of the home owner

• Agreed to a rigorous QA procedure, including random field verifications and home owner surveys

• Required to pull all necessary building permits for every job and follow current building codes

Statewide Upgrade Packages

Basic Upgrade Package Advanced Upgrade Package

Required Measures Incentive Basic Package Measures + Custom Measures Incentive

• Air sealing• Attic insulation• Duct sealing• Hot water pipe insulation• Low-flow showerhead with thermostatic control• Smoke alarms and carbon monoxide detectors• Combustion safety testing

Up to $1,000

Choose from elements such as:• High-efficiency furnaces• Energy-efficient cooling systems• Energy-efficient water heaters• Wall insulation• Energy-efficient pool pumps• Dual pane energy-efficient windows• Cool roofs

$1,500 to $4,000

Approximately 10% energy savings Required 15%-40% energy savings

Incentives for Home Energy Upgrades

See web site for more rebates, incentives, tax credits in your area!

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Benefits

Tohome-owners

Tohome-owners

To communi

ty

To communi

ty

• Comfort• Savings• Health & Safety• Environment

• Jobs• Local spending• Greenhouse gases

reduction

San Mateo County Marketing

LEAD GENERATION CAMPAIGN through:• Community Based Social Marketing (April ‘11– Feb ‘12)

– Homeowner workshops– Tabling at community events and farmers markets– Presentations to community groups

• City Outreach (April ‘11 – Feb ’12)

• Corporate Outreach (April ’11 – Feb ’12)

• Media Advertising (Sept ‘11 - Feb ‘12)

– Online Search (Google)– Social Media (Facebook)– Banner Ads (Patch.com and Media Outlets)– Movie Theater Advertising – Oversized Newspaper Inserts – E-mail Marketing

San Mateo County Rebates

Basic Upgrade Package Advanced Upgrade Package

Required Measures Incentive Basic Package Measures + Custom Measures Incentive

• Air sealing• Attic insulation• Duct sealing• Hot water pipe insulation• Low-flow showerhead with thermostatic control• Smoke alarms and carbon monoxide detectors• Combustion safety testing

$1,000

Choose from elements such as:• High-efficiency furnaces• Energy-efficient cooling systems• Energy-efficient water heaters• Wall insulation• Energy-efficient pool pumps• Dual pane energy-efficient windows• Cool roofs

$1,500 to $4,000

Approximately 10% energy savings Required 15%-40% energy savings

Matching Incentives for Home Energy Upgrades

• San Mateo County match available through March of 2012• Funding available for approximately 120 upgrades

$2,000 $3,000

-$8,000

Easy Path to Home Performance Improvement

Start here: www.EnergyUpgradeCA.org The simple, safe, cost-effective path to improving home performance !

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Thank youRick Row

Ecology Action, Energy Upgrade Specialist, Bay Arearrow@ecoact.org(650) 269-1121

With thanks to:

Liz Henton San Mateo County

LHenton@co.sanmateo.ca.us(650) 363-1949

Please register at www.EnergyUpgradeCA.org/county/san_mateo to:•Retain the personal information you enter for future reference•Use the contact features.•Keep track of vendors you've contacted.

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Extra slides

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A thorough energy assessment

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An example financial case

Assumptions:•Utility bill before savings: $2,500 per year•30% energy efficiency gain, -> 30% energy savings ($63 per month energy savings)•7% per year rise in energy prices•$12,000 upfront cost•Less $3,000 EUC rebate•Less $500 fed. tax credit•$8,500 net cost•4% loan over 15 years

Over 15

years

Over 15

years

Note: actual costs and savings may differ considerablyfor any specific home

Monthly Now

15 yrs

Finance charge $63 $63

Less utility savings

$63 $172

Non-financial benefits such as increased comfort, durability, quietness, air quality

free

$109

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Santa Clara and San Mateo Counties

ABAG Grant from California Energy Commission

$10.5M for Energy Upgrade Bay Area

$1.95M grant for Santa Clara County

$ 785,595 grant for San Mateo County

Program Goals • Improve energy efficiency of thousands of single family homes in Bay Area

• Help property owners save money on their utility bills

• Put construction professionals back to work

• Help boost the economy

• Reduce local greenhouse gas emission

Is your home at risk for an energy emergency?

A home energy assessment is just what the doctor ordered!

www.sccgov.org/EnergyUpgrades

Santa Clara County Campaign

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Santa Clara County Marketing

LEAD GENERATION CAMPAIGN through:

Media Outreach (TV, radio, print, e-mail) Social Media (Facebook, blogs, search marketing (google) Community Outreach (Targeted outreach, event coverage)

City Outreach Corporate & Local Business Outreach Sponsored events (home shows)

Contractor House Call Events at OSH Speakers Bureau and more…..

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Santa Clara County Rebates

ENERGY ASSESSMENT REBATES (Test-in, Test-out)

Remove high cost of uncertainty in getting started

Assure $400,000 dedicated to rebates is spent

Cover 80% of the cost of a energy assessment

Up to $800 test-in and $800 test-out ($1600 total) Paid directly to Energy Upgrade Participating

Contractors (who sign service agreements with the County)

Paid after test-in and/or test-out assessments