Energy efficiency presentation

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Austin Energy Web & Portal Services

Social Media Applications

Energy Efficiency Services


History In 2009, AE decided to employ Social

Media as a communications component.

Created AE pages on select sites: Twitter, Facebook, Posterous

Developed social media strategy and objectives.

Soft opening until April 2010, when we opened Twitter, Facebook to interaction with users


Facebook

Background:

Social networking Web site where people meet to connect and share information, photos, videos with friends, family, others sharing mutual interests

Has passed other social networking sites as the most popular

100 million log on daily


Facebook

Austin Energy on Facebook

AE uses Facebook “Pages” for businesses Have 118 fans, or “Likes”

An even split between Male & Female Ages 25-44: 57% 45-54: 18% 55+: 10%

Those who “like” AE’s site can post to our site, comment on our postings, or simply indicate that they “like” a posting.


Facebook

Austin Energy on Facebook - cont’d

Types of postings: Upcoming events AE news items or industry news AE Programs General tips and information Photos, videos, links


Facebook

AE Facebook Pages Austin Energy main page Austin Climate Protection Program Power Saver Green Building Customer Assistance Program Austin Energy Regional Science Festival


Twitter

Format: Instant messaging in 140 characters or less Usually includes a link to relevant content

such as a news release or Web site with use of a URL shortener, such as bit.ly. (URL is included in the character count.)

Can also incorporate photos, videos, audio Users can follow each other, reply to

messages and “retweet” messages. More than 18 million adult users


Twitter

Types of postings Industry news or updates, with links Special event Tweeting. May include

attached photos or other media depicting up-to-the-minute scene/info

Notice of speaking events or meetings AE presence at public events Services offered, how to contact Other announcements as determined


Posterous

Is a Blog site

Use to “storystream” interesting blogs or articles written by Austin Energy or others

May attach videos, photos Can link to Posterous from Facebook,

Twitter postings Photo galleries can reside here, and/or

Social Media Picasa, Facebook galleries


Social Media Posting Process Send request to

[email protected] Include link to relevant Web site with more

information for readers, if available If for Posterous, include blog or article for

posting. Photos or video a plus. Place in network

folder and send folder location along with request

Secure manager approval prior to submitting

mailto:[email protected]


Social Media Posting Process Once request is submitted, posting will

take place within 24 hours unless other schedule is requested

Material may also be reviewed by Corporate Communications and Web and Portal Services prior to posting


Analytics

Available for both Facebook and Twitter Number of clicks into links How many times posting is shared with

others Analysis of what types of postings are

most popular User demographics


Austin Energy Web & Portal Services

Social Media Applications

Energy Efficiency Services

Energy efficiency presentation

Documents

Transcript of Energy efficiency presentation