Energy Education Strategy for 2012-2014 Program Years October 26, 2011.
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Transcript of Energy Education Strategy for 2012-2014 Program Years October 26, 2011.
Energy Education Energy Education Strategy for 2012-2014 Program YearsStrategy for 2012-2014 Program Years
October 26, 2011October 26, 2011
Energy Education Energy Education Strategy for 2012-2014 Program YearsStrategy for 2012-2014 Program Years
October 26, 2011October 26, 2011
• Energy Education is delivered to customers during the enrollment and assessment process:
20-minute demonstration delivered by outreach personnel
Ways to Save EnergyWater ConservationGas and Electric Safety TipsOther Assistance ProgramsReading Your Energy BillETC..
OverviewOverview
Mission Statement – The 3E’sMission Statement – The 3E’s
The goal of Energy Education is to Evaluate customer needs and tailor the delivery of energy education for each household; Educate the household about the benefits of energy conservation practices, measures and program offerings and Engage the customer by assisting with enrollment in ESAP, as well as other services such as SCE’s Budget Assistant, Power Save Days and MyAccount
Study HallStudy Hall• Household Segmentation and High Usage Needs
Assessment Studies 8 customer segments identified 5 high use sub-groups
• Process Evaluation Enhance training curriculum Include soft skills training in workshop Conduct Webinars and Develop Certification
Tailoring the MessageTailoring the Message• Managing the message across all communication
channels The quality of Energy Education depends solely on
the expertise of outreach personnel
• CustomizationEducation can be shaped by theenergy use characteristics of the household
A Different ApproachA Different Approach• Continuing Education
Educational benefits accrue with each efficiency message communicated
Household vs. Head of Household approach
• One size does not fit allEducation must evolve to fit an increasingly technological world
New Lesson PlanNew Lesson Plan“Whole Household” Focus
Educate customers during all phases of participation
Extend the reach of Energy Education to the entire household
Multi-Platform Program MaterialsAddress different learning methodsLeverage technology-based solutionsKeeps the program fresh and innovative
Honors ClassHonors ClassEnhanced IOU Training Programs
Expanded topics related to energy conservation measures and practices
A focus on behavioral changes necessary to make energy efficiency a habit
Soft Skills TrainingCustomer Service Listening Skills Time Management
Understanding Learning MethodsUnderstanding Learning Methods
Text BooksText Books• Collateral materials must support a range of
processes designed to improve education:
Age-appropriate materials with an energy efficiency theme
Multi-media toolsHands-On approach
Demonstration materials recorded on CDs or DVDs
Leave behind multi-mediaPresentation can be viewed
by the entire household at their convenience
Audio Visual AidsAudio Visual Aids
Public AccessPublic AccessSingle web portal with access to interactive energy-efficiency themed materials
Indexed menu of resource materialLearn as you goContinuing education
3-Pronged Educational Approach3-Pronged Educational Approach
K - 12K - 12• Educating the customer throughout their
participation in the program will:Highlight the behavioral changes
necessary for an energy-efficient lifestyle
Achieve maximum energy savingsExtend the useful life of the products and services
received
The Primary ApproachThe Primary Approach• Customer households are educated during the
enrollment process
Benefits of energy conservation measures
Appliance and energy safety Breadth of assistance programs
available at the utility and statewide levels
Secondary EducationSecondary EducationAddressing individual household energy needs through technology-based solutions
•Tablet PC SolutionsStandardized energy efficiency message Customized messaging and checklist of household specific practicesAlso allows for the messaging to be
customized to the household’s energy needs
Report CardsReport Cards• Use of Segmentation Data to further refine
the delivery of Energy Education
High Energy UsageHigh Energy BurdenHigh Energy Insecurity
Class InstructionClass InstructionOperating instructions on all appliances and
information on other measures installed will be provided customers
Fact Sheets for each service offered through ESAP will be developed
Appliance maintenance remindersNew utility programsAnnouncementsEnergy efficiency practices
Continuation SchoolContinuation School
Class AssemblyClass Assembly• As IOUs enhance the suite of energy efficiency products and
services, the Energy Education guide content will be updated to include future utility offerings, as they become available
Homework…Homework…• Enhance Current Energy Education Curriculum
Design tools and develop strategies Integrate Process/Impact and High Use studies where possibleEnsure Energy education is designated as a stand alone
service available to all income-eligible customers
• Continue leveraging of technology-based solutionsKeep the Energy Education component of the program
current and innovative by seeking the most effective tools