Energy Drink
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Transcript of Energy Drink
1.BRIEF INTRODUCTION
1.1 Venom Energy• Is an energy drink brand.• Produced and distributed by Dr. Pepper
Snapple Group of Plano, Texas. • It is the only energy drink to use a thick
aluminum bottle.• Delivers the energy you need to make an
instant impact.
Venom is available in 4 flavors:
1.Black Mamba(Energy)
2.Death Adder(Fruit Punch)
3.Killer Taipan(Mango)
4.Mojave Rattler (Low Carb).
2.TARGET MARKET AND DESIRED POSITIONING
2.1 Target Market
• who wants to stay energized.• age group of 18-35 • more specifically male teenagers• who have anaggressive approach
and belong to urban areas.• They have over worked lifestyle and are
vulnerable to persistent exhaustion and insufficient energy.
2.2 Positioning
• using the Attribute Positioning strategy • with its tag line “Venom gives you fangs”• that’s the moment you drink it you get extra
venomous energy.
2.3 Positioning Statement
• “To young consumers who are susceptible to the fatigue of overcharged, super energetic life style Venom is a drink that gives you fangs and will drive you like nothing else can!Unbelievable? Yes! It is!”
3.COMPETITORS ANAYLSIS
3.1 major direct competitors/substitutes of carbonated energy drinks:
• RED BULL• POWER HORSE• BOOSTER• STING• SPEED• POWER FULL
3.2 major direct competitors of non-carbonated energy drinks:
• SHARK• HYPE• EMU
3.3 indirect competotors:
• PEPSI• COKE• MINUTE MAID• RUBICON• NESTLE FRUITA VITALS
3.4 Red bull
• the most popular energy drink in the world. • the most famous energy drink in both the
International & Pakistani Local Market.• the most expensive energy drink in the
market.
3.5 Market share all over world:• 70 %3.6 Accusations:• containing trace amounts of cocaine• concerning the possible health risks associated
with the drink
4.AGGRESSIVE MARKETING AND ADVERTISING:
• Red Bull• Sting
5.MARKETING& ADVERTISING
5.1 Power horse5.2 Booster5.3 Ozo5.4 Power Full5.5 Speed
6.NON-CARBONATED DRINKS
6.1 Shark6.2 Hype6.3 Emu Energy Drink