Energomera insurance company
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Transcript of Energomera insurance company
Energomera Insurance Company
BUSINESS PLAN
Alexander AkimenkoOleg Kotov
10.04.2023 Energomera Insurance Company. Business Plan. Alexander Akimenko, Oleg Kotov.
Table of Contents
I. Table of ContentsII. Executive SummaryIII. Business DescriptionIV. Business Environment AnalysisV. Marketing PlanVI. Operational PlanVII.Financial PlanVIII.Appendices
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10.04.2023 Energomera Insurance Company. Business Plan. Alexander Akimenko, Oleg Kotov.
Mission
• Energomera Insurance Company is dedicated to providing insurance products and business services that provide high quality, protection, and value pricing. We wish to establish a successful cooperation with our mother company that respects its interests and goals.
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10.04.2023 Energomera Insurance Company. Business Plan. Alexander Akimenko, Oleg Kotov.
Executive Summary• Energomera Insurance Company is a start-up provided insurance
services for JSC Energomera Corporation and small business companies.
• Attracting of the new client provided by efficient marketing plane which was made by top managers of the company and some specialists and experts who was engaged to analyze market situation and create marketing plan.
• The keys to success for Energomera Insurance Company are quality of business services and products, personal contact, timely and accurate service, development of one-to-one relationships, and a reputation of honesty and integrity.
• Energomera Insurance Company has efficient structure. It is not many employee in the company, so it is very efficient-controlled organization.
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10.04.2023 Energomera Insurance Company. Business Plan. Alexander Akimenko, Oleg Kotov.
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Year 1 Year 2 Year 3
-50000
0
50000
100000
150000
200000
250000
300000
350000
400000
Yearly net profit, thousand rublesGross margin, thousand rublesReserves, thousand rubles
10.04.2023 Energomera Insurance Company. Business Plan. Alexander Akimenko, Oleg Kotov.
Business Description
• Energomera Insurance Company is open joint-stock company.
• Nominal capital of the Company divided into shares 90% of which are owned by JSC «Energomera Corporation».
• 10% of the shares divided between 3 top Managers of the company.
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10.04.2023 Energomera Insurance Company. Business Plan. Alexander Akimenko, Oleg Kotov.
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Efficiency of work. Energomera Insurance Company should make profit not only for itself, but for every client.
New technologies. Using of the new technologies should make Energomera Insurance Company work faster.
Economic. Only economic methods of making business.Range of options. All clients can choose different kinds of
services.Gain of work. Good work – good payment.Original. Original and innovation area of work and methods of
work.Market. Market oriented work.Ease of work. Only ease atmosphere of work can create efficient
nice impression.Risks. Risks – one of the main factor which we consider every day.Actual. All our work must be interesting for the market.
10.04.2023 Energomera Insurance Company. Business Plan. Alexander Akimenko, Oleg Kotov.
Marketing Plan
• The main aim of our company is to keep financial resources of the JSC «Energomera Corporation» in the company. Another aim is to attract new clients from small business in our region. So we have two markets: JSC «Energomera Corporation» and small businesses in Stavropol Region.
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10.04.2023 Energomera Insurance Company. Business Plan. Alexander Akimenko, Oleg Kotov.
• Product of our company is insurance services of business sales, cargo, equipment and responsibility of contract members.
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Marketing Plan
10.04.2023 Energomera Insurance Company. Business Plan. Alexander Akimenko, Oleg Kotov.
How our company would attract clients?
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conferences and fairs
website of our company
direct marketing
10.04.2023 Energomera Insurance Company. Business Plan. Alexander Akimenko, Oleg Kotov.
Calculation of expenses on marketing campaign
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# Type of marketing Quantity
per year,
pcs.
Price, rub Costs, rub
1 Web-site 1 40 000 40 000
2 Brochures 200 11 2 200
3 Business cards 1000 2 2 810
4 Exhibitions 4 15 000 60 000
TOTAL: 105 010
10.04.2023 Energomera Insurance Company. Business Plan. Alexander Akimenko, Oleg Kotov.
Operational Plan• The office of Energomera Insurance Company will be situated in
the Stavropol business centre. Required space is going to be 192 m2
• There is going to be:– 3 private offices for chief officers, – 3 rooms for managers, – 1 reception room, 1 canteen, – 1 WC– 1 pantry.
• The estimated rent cost is 78 000 rubles per month• Maintenance is 10 000 rubles per month• The business hours – from 9 a.m. to 7 p.m. • 5 day business week.
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10.04.2023 Energomera Insurance Company. Business Plan. Alexander Akimenko, Oleg Kotov.
Organizational structure
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Chief Executive Officer
Chief Accounting Offi
cer
Chief Financial Officer
Office Manager (agent)
Assistant Manager (agent)
Marketing Manager
Sales Manager
(agent) (2)
Assistant Manager (agent)
10.04.2023 Energomera Insurance Company. Business Plan. Alexander Akimenko, Oleg Kotov.
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Chief Accounting Officer Oleg Kotov
Chief Financial Officer Alexandr Akimenko
10.04.2023 Energomera Insurance Company. Business Plan. Alexander Akimenko, Oleg Kotov.
12-Month Profit and Loss Projection
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Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
-1800
-1600
-1400
-1200
-1000
-800
-600
-400
-200
0
Net profit, thousand rubles
10.04.2023 Energomera Insurance Company. Business Plan. Alexander Akimenko, Oleg Kotov.
Three-Year Profit Projection
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Year 1 Year 2 Year 3
-20000
0
20000
40000
60000
80000
100000
120000
140000
Yearly net profit, thousand rubles
10.04.2023 Energomera Insurance Company. Business Plan. Alexander Akimenko, Oleg Kotov.
THANK YOU FOR YOUR ATTENTION
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