Energizer Frog“Leap into Action”

Katie Morehead, Katie Caruso, Courtney Kenyon & Anna Stevens

Before This Revolutionary Sports Drink, The top 10 competitors were:

GatoradePoweradeVitamin

WaterAll SportPropel

MizoneSoBe Life

WaterAcceleradeStaminadeMaxida

Analysis of Powerade http://

www.youtube.com/watch?feature=player_detailpage&v=mhuC69D_yH0

Powerade uses their slogan “Focus Hustle Hydrate Believe” to target athletes.

$2.99 per Bottle Found in any store that carries

beverages

Powerade uses their innovative bottle design to attract customers

Vitamin Water

$1.59 per bottle “Hydration for every occasion” Found in grocery stores, gas stations,

convenience stores Targets people on the go, athletes, kids,

people that just enjoy the taste. (Consumed by all)

Simplistic design

Marketing Mix For

Energizer Frog

Product Energizer Frog Slogan “Leap into action.” Cool green bottle Widely used sports energy drink

PlaceAny store that carries beveragesEX: Grocery Stores, Pharmacies,

Convenience Stores, gas Stations, vending machines, Fast food establishments.

All across North America, international could follow if successful.

Price

$2.50 FOR ONE BOTTLE

CHEAPER PRICING MEANS A WIDER DEMOGRAPHIC

Promotion Numerous advertisements and

commercials will be aired on television, as well as seen on billboards and in magazines.

This will get our product known by the people, and make it popular.