STRENGTH IN NUMBERSWhat’s your Rotary story?

Helping club and district officers achieve success

July 2012 | Vol. 3, Issue 1

TOP PRIORITYFunding and advocacy are key to a polio-free world

FUTURE IS NOWLearn how to qualify for new Foundation grants

SPREAD THE WORD Find tips and strategies for publicizing your club

Club leaders can acknowledge members who’ve

turned prospective members into Rotarians with a New

Member Sponsor pin available through Rotary’s licensed

vendors. By recognizing efforts to recruit new members,

you’ll help motivate other club members to do the same.

Peace Through Service We hear the word peace every day. We hear it in the news, and we talk about it a great deal in Rotary. But most of us spend very little time thinking about what the word really means.

On its simplest level, peace can be defined by what it is not. It is

a state of no war, no violence, and no fear. It means that you are not in danger of hunger, persecution, suffering, or poverty. But we can also define peace by what it is, and by what it can be. Peace can mean freedom of thought and speech, freedom of opinion and choice, and the ability for self-determination.

No matter how we use or understand the word peace, Rotary can help us to achieve it. Through our Rotary service, we know that cooperation is more productive than conflict. We learn to value each other, as human beings with human strengths and weaknesses. We know that every one of us has something to give, and everyone has something to teach.

In this Rotary year, I ask you to put Peace Through Service at the forefront of your Rotary work. I ask you to help promote the three Rotary Global Peace Forums that we will be holding in Hiroshima, Berlin, and Honolulu. And I ask you to understand that peace, in all of the ways that we can understand it, is a real goal and a realistic goal for Rotary.

PRESIDENT’S MESSAGE

Sakuji Tanaka

STRENGTH IN NUMBERS

ON THE COVER

RI Past President Kalyan Banerjee and President Sakuji Tanaka take the stage at the 2012 RI Convention in Bangkok, Thailand.

What’s your Rotary story? Use storytelling to share your favorite Rotary experiences with prospective members

The ability to inspire other people through our work is

one of Rotary’s greatest assets. When we share a story

about our experiences, we help to break down barriers,

build friendships, and ultimately, attract new members.

RI President Sakuji Tanaka understands the power of

storytelling, and encourages all Rotarians to share their

Rotary experience. The new Telling Your Story Resource Kit

can help you create an inspiring message that will attract

new members and motivate current Rotarians.

“Every Rotarian has a specific moment in their lives

that stands out and holds a special meaning to them.

Some people refer to this as their ‘Rotary moment,’ ” says

Tanaka. “I believe it is very important to share this mo-

ment with others. Facts and figures can only go so far; a

personal experience can open doors and make friends.”

The kit includes templates to help you craft your own

Rotary Moment, along with several short video examples,

including Tanaka’s own story. You’ll also find a how-to

video from Jennifer Jones, vice chair of the RI Communi-

cations Committee.

“Each of us has experienced the joy of a Rotary mo-

ment. It’s taking it to the next step and understanding

that when we share these stories, we can change peo-

ple’s lives,” says Jones.

Gayle Knepper, Rotary coordinator and member of the Rotary Club of Anchorage East, Alaska, USA, shares her Rotary Moment.

July 2012 | www.rotary.org/rotaryleader | rotary.leader@rotary.org

SPREAD THE WORD

Help your club connect online RI Convention social media workshops offer tips and strategies for publicizing your Rotary club

Getting started with Facebook

If you’re not on social media yet, consider starting with

Facebook. Available in over 70 languages, Facebook has more

than 28 million users age 45 and older. Best practices for

Facebook include:

• UseaFacebookpageinsteadofaprofileforyourclub

or district.

• Givemorethanonepersonadministratorrightsto

the page.

• IncorporateFacebookintoyourcommunicationsplan

and budget.

• Postitemsfromyourweeklymeetingornewsletterto

your page.

• UpdateyourFacebookpageatleasttwotothreetimes

a week.

Look to the Rotarians on Social Networks Fellowship for

advice, articles, and training materials.

“We regularly provide assistance about how to use Face-

book’s features on our Facebook page,” says Simone Carot

Collins, who was a social media workshop panelist and is as-

sistant governor of District 9455 (part of Western Australia).

Getmoresocial media tips, or view the 2012 convention

social media workshop presentations on SlideShare.

FOR CLUBS

DEADLINES

1 July For clubs to submit semiannual reports and club dues … For clubs and districts to begin submit-ting Matching Grant applications

2 September For 2013 Lisbon convention attend-ees to submit group housing requests to the official housing agent, Experient Inc.

See Awards and the RI calendar for more deadlines.

ANNOUNCEMENTS

2012-13 Fund Development Club Goal Report Forms are still being accepted.

Secretaries of clubs with outstanding financial obligations exceeding US$250 will receive reminders to remit payment by 30 December to avoid termination.

Remember to report your 2012-13 club officers to ensure that your club receives important mailings, including the semiannual report (SAR)*. Club officers can be reported online through Member Access or by sending an email to Rotary’s Data Services Department.

*Starting in July, an electronic version of SAR is being emailed to Rotary clubs and club officers. You can save a tree — and improve efficiency — by going paperless. Go to Member Access to opt out of receiving the paper SAR.

Chances are, if you have a question about Rotary, a conven-

tion breakout session has the answer. This year’s convention

in Bangkok, Thailand, offered four sessions focused on using

social media.

Here are a few highlights from those breakout sessions.

Why should your Rotary club use social media?

There are millions of reasons to use social media. In fact,

there are more than

• 800millionFacebookusers

• 150millionusersonLinkedIn

• 127millionusersonTwitter

The people on social networks live in your community.

You may want to invite them to your next club meeting or

fundraiser. They may belong to another Rotary club or orga-

nization that can help you with a community service project.

They may need your help to start a Rotaract club.

Social media also helps promote a positive image for

Rotary, which contributes to the growth of the organization.

ROTARY SHOWCASEShare information about your club’s service projects with the Rotary community and your Facebook friends on Rotary Showcase. Upload photos and videos, list partner clubs, and indicate the funds you’ve raised and hours you’ve volunteered.

July 2012 | www.rotary.org/rotaryleader | rotary.leader@rotary.org

grants for humanitarian projects, vocational training teams,

and Rotary scholarships are available to help you understand

all of the new opportunities available.

For everyone. Future Vision pilot districts are another

valuable resource to help clubs and districts prepare for the

new grant model.

“All of my [nonpilot] districts have an active Future Vi-

sion committee that is listening to the pilots, looking at their

committee structure, and attending seminars presented by

the pilot districts. This is giving us the confidence that we

need to be ready when 1 July 2013 rolls around,” says Mary

BethGrowney-Selene,RotarycoordinatorforZone28.

Join the Future Vision LinkedIn group to talk with Rotar-

ians from pilot districts and hear what they’re saying about

the new grant model.

Read more about the areas of focus policy statements

approved by The Rotary Foundation Trustees.

Get ready for the new grant modelLearn how to qualify for new Foundation grants

The global launch of The Rotary Foundation’s new grant

model is only a year away, but clubs and districts can begin

preparing now.

To help you get started, the Foundation has created

timelines for club and district leaders that outline key dates

and tasks necessary to qualify for district and global grants.

These materials include links to e-learning modules, club

and district memorandums of understanding, and the re-

vised Grant Management Manual.

For districts. Has your district appointed a district Rotary

Foundation committee chair? It will be the chair’s respon-

sibility, along with the district governor and governor-elect,

to ensure your district has met all of the necessary require-

ments for a Foundation grant. They’ll also be asked to con-

duct training seminars for clubs, focused on project plan-

ning, grant management, and stewardship. Find ideas and

resources for planning your seminars in the District Rotary

Foundation Seminar Manual.

For clubs. Clubs can begin preparing by reading the Club

Rotary Foundation Committee Manual and reviewing the re-

quirements to qualify for a Foundation grant. You can ap-

point a club Rotary Foundation committee chair and attend

a grant management seminar. E-learning modules on global

FUTURE IS NOW FUTURE VISION

TRANSITION DEADLINES

1 July 2012 Districts: Appoint district Rotary Foundation committee chair for 2013-16.

July-December Clubs: Attend district Foundation seminar. Appoint club Foundation committee chair.

Districts: Appoint chairs for district Foundation subcommittees.

August-December Districts: Attend GETS and Rotary institutes. Train clubs at district Foundation seminars.

January 2013 Districts: International Assembly. Begin online qualification process.

February Districts: Continue training and qualifying clubs.

February-June Clubs: Train and qualify your club. Submit reports for all Foundation grants and programs. Submit project proposals to district for district grant funds. Apply for Foundation global grants online.

Districts: Apply for Foundation grants online for 2013-14 Rotary year. Submit reports for all Foundation grants and programs.

June Clubs and districts: Attend RI Convention workshops.

1 July 2013 Global launch of new Rotary Foundation grants

For more, see the club and district training materials for making the transition to the new grant model.

District 5340 is using district and global grants to implement a sustain-able community development project in Uganda in four of Rotary’s six areas of focus.

July 2012 | www.rotary.org/rotaryleader | rotary.leader@rotary.org

seminars(GETS),president-electtrainingseminars(PETS),

district assemblies, and other meetings.

DeanRohrs,RotarycoordinatorforZone24Westin

Canada, agrees. She and her team have been working closely

with the new District 2225 in Russia to help train district and

club leaders.

“We’re there to support them with resources, training,

and motivation,” says Rohrs, who organized two regional

training events in the area.

Contact your RC, RRFC, or RPIC.

FOR DISTRICTS

DEADLINES

1 July For districts to submit endorsed 2013 Rotary Peace Fellowship applications … For districts to be-gin submitting District Simplified Grant requests … For clubs and districts to begin submitting Matching Grant applications

31 July For 2011-12 district governors to submit governor allocation expense reports

1 September For district governors, immediate past district governors, RI directors, and past RI directors to nominate Rotarians for the RI Service Above Self Award

2 September For 2013 Lisbon convention attend-ees to submit group housing requests to the official housing agent, Experient Inc.

ANNOUNCEMENTS

District governors: Consider nominations for RI and Rotary Foundation service awards that have September-November deadlines.

“Creating a PR Plan” webinar is scheduled for the first week of September. Learn how to develop a public relations strategy for the clubs in your district.

Governors and governors-elect: Log in to Member Access to update committee appointments and view reports.

Calling all 2013-14 governors: Rotary is offering free webinars to help you learn about the online resources. Register now for one of six webinars.

Rotary Basics (595) appears in the August issue of The Rotarian and in Rotary regional magazines, with a multimedia version available online.

Did you know that you have a team of experts available to

help answer questions related to strengthening your club,

increasing humanitarian service, and enhancing Rotary’s

public image?

Your regional coordinator team is made up of a Rotary

coordinator, regional Rotary Foundation coordinator, and

Rotary public image coordinator, each selected for their

professional expertise and specific Rotary knowledge.

The teams work with district leaders in their area to con-

nect Rotarians with resources and advance Rotary’s strategic

plan.PastGovernorPatrickColemanofDistrict9210(Malawi

andpartsofMozambique,Zambia,andZimbabwe)credits

his team with helping district trainers successfully prepare

for their training sessions.

“The training material I received in preparation for the

2011-12 Rotary year was out of date due to changes in the

organization. Our Rotary coordinator, Nick Phillips, and as-

sistantRotarycoordinator,ChrisMolam,ofZone20A,helped

us modify the materials to reflect the latest updates and

ensured that our club and district leaders were prepared for

the new year,” says Coleman.

“The key to success is engagement — engagement with

Rotarians at all levels,” adds Phillips who has been both an

RRFC and RC. His team has attended governors-elect training

DISTRICT CORNER

RPIC G. Stewart Gilbert and RC Nick Phillips attend the annual training meeting for Rotary coordinators and Rotary public image coordinators held 4-9 March 2012 in Rosemont, Illinois, USA.

Your regional coordinator teamTake advantage of their expertise and resources to help your club succeed

July 2012 | www.rotary.org/rotaryleader | rotary.leader@rotary.org

Meanwhile, money is needed to pay for vaccines, social

mobilization, polio surveillance, technical assistance, and

other costs associated with eradicating the disease from the

endemic countries and preventing future outbreaks.

You can help by encouraging Rotary clubs, Rotarians, and

friends to donate directly to help end polio. “Please do not

stop giving because we have achieved the target of Rotary’s

challenge,” urges 2011-12 Rotary Foundation Trustee Chair

William B. Boyd. “Every dollar you give for the eradication of

polio will be used exactly for that.”

Districts that use their District Designated Fund to sup-

port polio eradication will see their donations grow. The Ro-

taryFoundationWorldFundismatchingeveryUS$1inDDF

allocationstoPolioPlusby$0.50untileradicationiscertified.

The available World Fund match will be applied on a first-

come,first-servedbasisandwillbecappedat$3.5million

annually for the next five fiscal years.

Raising awareness of our work to end polio is another way

that clubs can support Rotary’s top priority. By sharing the

end-polio story, including Rotary’s role, with your community

and civic leaders, you can encourage their involvement.

Find more ideas for supporting Rotary’s work at the up-

dated End Polio Now website, which features infographics, a

social media campaign, and a status report.

Rotary and its partners in the GlobalPolioEradicationInitia-

tive are “this close” to achieving a polio-free world. In Febru-

ary, the World Health Organization removed India from its

list of polio-endemic countries. And with the support

of Rotarians and friends of Rotary worldwide, we raised

US$218milliontomeetRotary’sUS$200MillionChallenge.

But funding remains critical until the disease is eradicated.

Although India reported its last case of polio on 13 January

2011, it will not be certified polio-free until January 2014. Simi-

larly, each of the three remaining polio-endemic countries —

Afghanistan, Nigeria, and Pakistan — will have to go for three

years without any cases before it can be certified as polio-free.

TOP PRIORITY

Islamic community leaders and Rotarians in Pakistan immunize children during a National Immunization Day.

Getting to a polio-free worldFunding and advocacy are key to finishing the job of eradicating the disease

DID YOU KNOW?

Rotary Voices is your blog. Share stories and photos about your humanitarian service efforts. If you’ve recently participated in a Rotary service project or know someone who has benefited from our efforts, use Rotary’s blog to inspire others with your story. Email us your entry.

New service partners announced. The Global FoodBanking Network and YSA (Youth Service America) are new Rotary service partners available to support club service efforts. Find out how your club can benefit from working with external organizations.

Rotary is on Pinterest. Check out our virtual pinboards on Pinterest, one of the fastest-growing social media websites. Boards feature images from Rotary’s six area of focus along with ads from our “This Close” campaign, inspirational messages, and more. Follow us.

Award winners recognized. 2011-12 RI President Kalyan Banerjee recognized clubs and districts that won the international competition for the Changemaker Award and Presidential Citation at the Bangkok convention. Learn how your club can participate in RI President Sakuji Tanaka’s 2012-13 Presidential Citation program and Rotary Global Peace Forums.

July 2012 | www.rotary.org/rotaryleader | rotary.leader@rotary.org

Perched on the west coast of Europe, Portugal’s capital

is a charming combination of Old World appeal and

modern flair. The city offers visitors breathtaking views,

fine restaurants, the unique sound of Fado music, and much

more. Register now to discover all that the convention —

and Lisbon — have to offer.

Develop your leadership skills in sunny LisbonEnjoy the sights and sounds of a world-class European capital at the 2013 RI Convention

Where can you meet thousands of Rotarians from around

the world, share stories about your service projects, and

pick up ideas for new ones, all while enjoying sun-drenched

neighborhoods and some of the best seafood around?

At the 104th Rotary International Convention in Lisbon,

Portugal, of course.

Scheduled for 23-26 June 2013, the convention promises

you a new appreciation of Rotary’s global impact, as well

as an opportunity to enhance your leadership skills and

strengthen your commitment to service. Here are some of

the leadership development opportunities available at the

2013 convention:

• Learn about service projects from around the world,

and make contacts for future partnerships.

• Browse booths hosted by Rotary Fellowships and

RotarianActionGroups,andconnectwithRotarians

who share your interests.

• Attend a breakout session for incoming club

presidents.

• Attend the President-elect’s Leadership Luncheon,

where you’ll be able to meet and exchange ideas with

fellow club leaders.

• Learn about The Rotary Foundation’s new grant model.

MEETING PLACE

Watch Lisbon: A Harbor for Peace to see the sites and activities that await attendees of the 2013 RI Convention.

NEW CONVENTION WEBSITEFind everything you need to plan and promote next year's convention at RIConvention.org. The redesigned site offers the latest news, travel tips, registration and housing materials, and more — all in one easy-to-use spot.

Rotary Leader, an electronic publication for Rotary club and district officers, is offered in eight languages: English, French, German, Italian, Japanese, Korean, Portuguese, and Spanish. Rotary Leader is published by Rotary International, One Rotary Center, 1560 Sherman Avenue, Evanston, IL 60201-3698 USA.

Web www.rotary.org Fax 847-866-9732 Phone 847-866-3000

Subscriptions To subscribe to Rotary Leader, visit www.rotary.org /rotaryleader. There is no charge to subscribe.

Submissions Rotary Leader welcomes article ideas about club and district successes, including fundraisers, publicity efforts, service projects, and membership drives. Email a description, photos, and contact information to rotary.leader@rotary.org. Due to the high volume of submissions, we cannot promise to feature your story.

This is the July 2012 issue of Rotary Leader.

Editor Jennifer Lee Atkin Managing Editor Maureen Vaught Graphic Designer Megan Moulden Writers Megan Ferringer, Tara Finglas, Arnold Grahl, Dan Nixon, Antoinette Tuscano Photographers Alyce Henson, Monika Lozinska-Lee Copy Editors Beth Duncan Proofreaders Kelly Doherty, Susan Hyland

Copyright © 2012 by Rotary International. The Rotary International and Rotary Leader logos are trademarks and intellectual property of Rotary International. All rights reserved. Editors of Rotary publica-tions and websites are welcome to reprint items.

DOING GOOD IN THE WORLD

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