End of Year Show Boards
7
Heather Bradley Tag Brief 6: End of Year Show Brief End of Year Show Board no. 1 / 7 Module Code OUGD303 Blog Address h-bradley0811fmp .blogspot.com Audience Creative professionals, graduates, parents. Brief Create a concept and design direction for this years gradute show at the Leeds College of Art. Concept ‘Take a peek.’ A multi-functional concept; taking a peek at the exhibition and taking a peek at the upcoming talent. Drawing the audience in by playing with exclusivity. Specifically playing on the interactive elements of opening, creating suspence and enabling the audience to take part. Tone of Voice Professional, friendly, informative. TAKE A PEEK. Duration 2 weeks.
-
Upload
heather-bradley -
Category
Documents
-
view
224 -
download
5
description
Final boards for FMP submission
Transcript of End of Year Show Boards
Heather Bradley
TagBrief 6: End of Year Show
BriefEnd of Year Show
Board no.1 / 7
Module CodeOUGD303
Blog Addressh-bradley0811fmp.blogspot.com
AudienceCreative professionals,
graduates, parents.
BriefCreate a concept and design
direction for this years gradute
show at the Leeds College of Art.
Concept‘Take a peek.’
A multi-functional concept; taking
a peek at the exhibition and
taking a peek at the upcoming
talent.
Drawing the audience in
by playing with exclusivity.
Specifically playing on the
interactive elements of opening,
creating suspence and enabling
the audience to take part.
Tone of VoiceProfessional, friendly, informative.
TAKEA PEEK.
Duration2 weeks.
Heather Bradley
TagBrief 6: End of Year Show
BriefEnd of Year Show
Board no.2 / 7
Module CodeOUGD303
Blog Addressh-bradley0811fmp.blogspot.com
V.I.P InviteThe concept applied to the
invitation. Pushing the idea of not
being able to see what it’s about
at first glance and letting curiosity
get the better of you.
The way it’s folded makes the
audience feel that they are ‘taking
a peek’ and gives that sense of
being exclusive.
Colour has been used to add
excitement inside where it refers
to the end of year show, and
gives it a striking look.
A black foil is applied to the
invite, making it feel that extra bit
special and something to keep.
Heather Bradley
TagBrief 6: End of Year Show
BriefEnd of Year Show
Board no.3 / 7
Module CodeOUGD303
Blog Addressh-bradley0811fmp.blogspot.com
Poster / LeafletAgain, taking the concept
through to the poster design.
Having very vimited information
on the front and almost forcing
the audience to open it.
Poster is double sided on light
weight matt stock for ease of
folding.
Heather Bradley
TagBrief 6: End of Year Show
BriefEnd of Year Show
Board no.4 / 7
Module CodeOUGD303
Blog Addressh-bradley0811fmp.blogspot.com
The FoyerApplying the concept to the foyer
outside the college. Having the
‘slogan’ on the outside and the
inside open where people will
go to find out what it’s all about,
again, playing around with the
audience interactivity and getting
them involved.
An A5 perspex box would also
be placed inside the foyer so that
the viewers can pick up a poster
whilst they are in there for future
reference.
Heather Bradley
TagBrief 6: End of Year Show
BriefEnd of Year Show
Board no.5 / 7
Module CodeOUGD303
Blog Addressh-bradley0811fmp.blogspot.com
SignageThe identity furhter applied to
the interior signage, labelling the
various exhibitions that will be
taking place.
Heather Bradley
TagBrief 6: End of Year Show
BriefEnd of Year Show
Board no.6 / 7
Module CodeOUGD303
Blog Addressh-bradley0811fmp.blogspot.com
WayfindingIn order to help the viewers find
their way to each exhibition, a
wayfinding system has been
designed.
Each bok is a ‘pocket’ so that
yearbooks or other course
information can be stored and
picked up and read on their way.
Heather Bradley
TagBrief 6: End of Year Show
BriefEnd of Year Show
Board no.7 / 7
Module CodeOUGD303
Blog Addressh-bradley0811fmp.blogspot.com
OnlineIdentity applied to web icon and
webpage on the Leeds College
of Art site. Continuing the use of
of introducing the colour after the
audience have reacted and when
the end of year show information
is displayed.
