Encouraging Community Collaboration
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Encouraging Community Collaboration
Three things Community Managers can do to help communities be heard
Jeska DzwigalskiCommunity Meet Up
3/23/2011
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It’s made of people…
Communities are Made of People
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Large Communities
are made up of many, many, many
small communities
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That’s a lot of people…
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How do companies engage their users without getting lost in the noise?
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1. Identify Small Groups
Wants easier login process…
Wants no change
Wishes they had bigger fonts…
Wants to find new people…
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And talk to them.
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• Not all features are for all users• Find smaller groups with shared
passions, values and needs• Frame and focus your
conversations• Cultivate feedback loops
Most of all…
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Listen.
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2. Don’t Second Guess Yourself
Listen, make decisions, communicate, gather feedback then…
wait
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Give your decisions room to
or fail
succeed
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Don't be afraid to evolve policies as community grows or things change
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Caveat: Sometimes you will be wrong.
• Keep moving• Don’t feed the trolls• Determine the next steps• Don’t be afraid to say you’re sorry
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3. Lead by Example
Mentor your best contributors
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Celebrate individual and group successes
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Hold meet-ups, go to fan gatherings, conventions, talk to everyone you can.
Bring it Offline
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Encourage real relationships
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What’s worked for you?
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Contact me: Website: Jeska.orgTwitter: JeskaDSecond Life: Jeska Dzwigalski Email: [email protected]