Give HopeSponsor children in need

ProblemMillions children around the world live below the poverty line

SolutionEncourage people in the 1st world countries to sponsor specific children in need around the world

HowThe system to help children is already in place - https://children.org, but many aspects of the current web site can be drastically improved by increasing engagement of donors with the help of gamification.

Encourage DonationsWhen a potential donor gets to the web site she sees:Color-coded map by number of children in poverty

and/or the severity of their situationBlink a region/city every time a donation is made

thereAdd kiva.org type of widget that shows the real

impact of this program (x children were helped in last 30 days, $ donated, etc)

Simplify billing by eliminating lengthy forms and instead leverage PayPal-and digital wallet type solutions

Make it viralUse social login (e.g. via Facebook), which not only will enable better understand each donor, but also give tools to donors spread the word in their communities and encourage others to do that as well.

Make it a gameDonors vs Adversities game (models after Plants vs Zombies)

Point of the game is to fight adversities (hunger, lack of education, bad health, etc) by making donations and supporting children in need

The goal is to raise awareness and incorporate opportunities to make real donations

Player TypesThe system is primarily targeting two player types:

Socializer – who loves helping children. Socializers will be the force to make this platform viral.

Achiever – who will not only make sure that the money is spent wisely for a sponsored child, but also who is going to be more inclined to sponsor more and more children.

Gamification Mechanics1.Points for making all actions (providing personal info,

picking a child, making a donation, writing an email/mail to child, referring to friends etc

2.Badges (levels) for major accomplishments, like helping 1 child, 2 children, 5 children, 10 children, referring friends who started to donate etc)

3.Progress Bar (similar to LinnkedIn profile progress bar) to show the progress of donor’s engagement and encourage to do next step

4.Widget that would show the real impact of this program (x children were helped in last 30 days, $ donated, etc)