Cloud Computing and Global Market

By,

SURAJ B

A Stroll through the

To begin with…..

• Cloud is simply a storage space, to be more accurate, it provides seemingly unlimited storage space.

• It ensures availability and accessibility of data at any time.

• Cloud computing is an internet-based technology that serves a centralized data source to remote devices connected via ‘Internet or intranet’.

• Yes, it is a virtual storage area.

To define it in another way….

• An approach to consume technology in a pay-as-you-go model where consumers only pay for what they use.

Or……

• A buyer centric view of technology where applications are available, through purchase, rental or even development, wherever and whenever.

To put it in an even simpler way……

It provides secure access to all your applications and data from any network device.

Evolution chart

Categorized into:• Deployment model based services- Public, Private and

Hybrid…

And….• Cloud Services- predominantly SaaS, PaaS, IaaS• And AaaS (Advertising as a service), BPaaS (Business

Process as a service).

SaaS• Software as a service• Software is deployed as a hosted service and accessed

over the internet.

• Features: It is open & flexible• It is easy to upgrade, deploy and use.

PaaS• Platform as a service• Provides all the facilities necessary to the complete

process of building and delivering web applications and service, all available over the Internet.

• Entirely virtualized platform has:• 1 or more servers, OS, specific applications.

• Features: DBMS, Server software• Features: Support & Storage

IaaS• Infrastructure as a service• Delivers basic storage and computing capabilities over

the network.• Server, storage system, switches, router etc… are provided to handle the workload.

• Features: Service Provider owns, houses, runs and maintains the equipment.• Client pays on a per use basis.

We’ve been using it for long…. Surprised??

And many more………..

Global Players in the Cloud Market

Private cloud vendors

• IBM• Sun/Oracle• VMWare• 3tera• Dropbox

Hosting services from :

• GoDaddy• HostGator

etc…

Even more players

The Indian competitors

The Global Perspective

• A Market survey says the cloud market will reach 270 billion dollars in 2020.

• This predicts a 143 billion dollars hit by 2013.• The top five rankings for markets with the most robust

cloud policies went to Japan, Australia, Germany, the United States, and France.

• Someone said, “Today there are 100 cloud companies ,in two years there will be 5000”

IT Strategy goes Green

• In theory, a shared resource like Amazon or Google's public clouds can have higher utilization and thus greater power efficiency.

• Cloud-based enterprise mobility reduces the significance of device operating systems.

• This in turn provides easier multi-vendor support and enabling access to applications from mass-market handsets.

• It reduces the amount of data stored on the device

Global Cloud Market

The Driving factors

Note: Actual values of data after 2013 are better than the study results. Scale: 0 to 10

Market share of key global companies

Results based on the revenue

Still confused how big it is????? Here’s more!!!

Cloud Market- Geographical Analysis

North America Latin America Asia PacificEurope ROW

In 2013 By 2020

That’s right. Almost all of our favorite countries are fond of Cloud Computing….

The fuzz in the cloud industry!!!

• The future lies in hybrid cloud opportunities.• Emerging service models, such as Security as a service,

Gaming as a service, Hadoop as a service & so on…• Adoption of cloud computing in various government

sectors.• A major creator of opportunities in developing countries.• Delivering services across extensive geographical

boundaries to cater increasing demands.

So, what’s the Strategy???

• A jackpot for potential new entrants and start ups.• An excellent platform for partnerships in technology

industry.

• Innovations to tap dynamic market opportunities.• An organization can boast about it’s enhanced product

portfolio.

• Excellent chance for expansion through acquisitions.

Emerging Global Scenario

• North America is the largest market for cloud computing, thanks to the presence of major IT firms and high awareness levels driving the market in the region.

• Asia-Pacific region is the fastest growing region for the cloud market. The reason is due to the growing adoption of IT services in developing countries.

• Also, an increasing broadband penetration and emergence of small players attribute to the growth.

Contd……

• In order to leverage the growing demand, major players have started their movement in the Europe.

• Europe is governed by specific set of government regulations.

• Adoption of cloud in the oil and gas sector may help the Africas and the Middle-East to witness a potential growth.

Believe it or not, cloud is useful

• Healthcare, Gaming, Smart Cities, Banking etc….• Broadband Connectivity• Running sophisticated applications• Rich media and Social Networking• Location Services

What makes it useful???

• Reduced cost & Easier Collaboration

• It is scalable

• Increased Storage Capacity

• Backup and Recovery

• Environment friendly etc…

But, a coin has two faces…

• Common cons:-• Cost of workload migration & fear of vendor lock-in

• High competition among small scale players

• Security & Privacy concerns

• Legal barriers

• Availability issues etc……

Conclusion

• There is no counter for the fact that cloud is growing exponentially.

• It is still in the infant stage, pending a load of researches.

• Cloud creates opportunities in every industry, thus placing itself safely in the market scenario.

• Provided the demerits are taken care of, rest assured, cloud is the future.

References:

• Figures and statistics from OBRC Analysis conducted by OCCAMS BUSINESS RESEARCH & CONSULTING PVT. LTD.

• Google• Template from fppt.com

THANK YOU