Enabling Triple Play Services Martin Cullum General Manager, Video Networks Bell Canada...
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Transcript of Enabling Triple Play Services Martin Cullum General Manager, Video Networks Bell Canada...
Enabling Triple Play Services
Martin CullumGeneral Manager, Video NetworksBell Canada
Entertainment Track - Wednesday October 5th, 2005 Connected@Home Conference
2
Bell Canada - Nation’s Leader in Communications
$19B revenue 26M client
connections 56K employees
1.6 Million subscribers nationwide VDSL deployment to MDUs
2.5 Million Internet subscribers 1.8 Million high speed
Local and long distance services 13 Million local lines 19 Billion long distance minutes
4.7 Million subscribers
Voice
Mobility
ExpressVu
Sympatico
3
Triple Play Principles
• Build customer loyalty with superior products and service experiences
– Increasing bandwidth alone will not be enough
• Build the broadband access to enable triple play– More capable and reliable– Pursue improved compression
• Understand the business model– Offer compelling services to customers
– Video is a key service component to the service bundle
– IPTV will enable personalized media that can be leveraged if business case works for everyone
• Build customer loyalty with superior products and service experiences
– Increasing bandwidth alone will not be enough
• Build the broadband access to enable triple play– More capable and reliable– Pursue improved compression
• Understand the business model– Offer compelling services to customers
– Video is a key service component to the service bundle
– IPTV will enable personalized media that can be leveraged if business case works for everyone
4
Building new skills to roll out the best servicesto our customers
Redefining the Purpose of the Network by…
…and focusing on integration
…and focusing on integration
Bell responds with new services that integrate voice, video and data
• Broadband Applications• IPTV• Enhanced Voice
…gathering deep insight into customer needs…
…gathering deep insight into customer needs…
Customers want:1. Easier integrated connections2. Improved on-line safety3. Better tools to communicate4. Interactive entertainment
and education
5
Access Bandwidth Evolution
• Deploy an integrated network– Increasing Internet speed– Continue video roll-out to MDUs– Start wireline video to SFUs
• Enough bandwidth to provide a compelling video offering
– HDTV + 2 SDTV
• Compression technology improvements will further enhance offering
– SD @ 1.5 Mbps– HD @ 6 – 8 Mbps
Evolve from ADSL, ADSL2+, VDSL2
Bell is ramping up speeds...
Bell is ramping up speeds...
Up to 4 Mbps
Up to 14 Mbps
Up to 26 MbpsMeeting Customer Demandfor Bandwidth (Mbps)
...to be the best provider ofkey broadband home services
...to be the best provider ofkey broadband home services
6
Bell Access Strategy
OLTOLT
ADSL2+ and VDSL2ADSL2+ and VDSL2
GPONGPON
DSLAMDSLAM
FTTNFTTN
FTTPFTTP
OLTOLT
DSLAMDSLAM
ONUONU
3 – 5 km3 – 5 km
1 – 1.2 km1 – 1.2 km20 km20 km
20 km20 km
3 - 4 Mbps3 - 4 Mbps3 - 4 Mbps3 - 4 Mbps
14-26 Mbps14-26 Mbps14-26 Mbps14-26 Mbps
50+ Mbps50+ Mbps50+ Mbps50+ Mbps
• FTTN bridges the gap between ADSL and FTTN bridges the gap between ADSL and fiber fiber
• VDSL2 will increase FTTN speed to 26 VDSL2 will increase FTTN speed to 26 Mbps in 2006Mbps in 2006
• FTTN bridges the gap between ADSL and FTTN bridges the gap between ADSL and fiber fiber
• VDSL2 will increase FTTN speed to 26 VDSL2 will increase FTTN speed to 26 Mbps in 2006Mbps in 2006
ONUONU
Remote DC PowerRemote DC Power
Distribution Cross BoxDistribution Cross Box
FibreCopper
7
• The service: 4 streams of digital TV, with VOD, fast channel change, and enhanced program guide
• Features: greater ability to offer interactive content, services and advertising, ability to share music and videos
• Integrated: with VoIP early on, and other services later
All this in a package that is easy to understand and even easier to use
IPTV: The future of television here and now
Live TVLive TV
VODVOD
Self-serveSelf-serve
IPTV: The ultimatetelevision experience
IPTV: The ultimatetelevision experience
8
IPTV Target Services
Consumer Benefits– Simplify: Better EPG, fast channel change, improved search, PIP
– Consumer control: PVR, Video on demand
– ITV: A two-way, personalized and targeted interactive services. Leverage the Internet for content and services
– Broadband Home: Connecting the TV to the broadband home (Customization, Personal Video, IM, Photos)
Bell IPTV – Better tomorrow– SD, HD, HS Internet, VoIP & Other IP Applications
– Switched Digital Network
– More secure business rules in network
– Web based Self-Serve and PVR control
– Network PVR
– BB Home IP connectivity between STB and PC
9
Summary
• IP Applications will be a key growth vector for Bell
• 2005 is a landmark year for IP applications:
– Commercial launch of VoIP
– First technical trials of IPTV
• Power of One– A renewed customer experience:
more control, simpler, and better
– Simpler and fewer internal processes
– Lower costs…enabling more growth
• Common sense approach– Put the customer first and minimize
adoption challenges
• IP Applications will be a key growth vector for Bell
• 2005 is a landmark year for IP applications:
– Commercial launch of VoIP
– First technical trials of IPTV
• Power of One– A renewed customer experience:
more control, simpler, and better
– Simpler and fewer internal processes
– Lower costs…enabling more growth
• Common sense approach– Put the customer first and minimize
adoption challenges
10